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Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next [...] 
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Kasia Hein-Peters's insight:
Case studies of 6 brands and their social media strategies
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From
medium
By now, companies and brands across the world are well aware of the fact that irrespective of how different their produc…
Kasia Hein-Peters's insight:
The story flow that is effective
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From
hbr
Can you draw the iconic symbol of Apple from memory? Ninety-nine percent of people cannot.
Kasia Hein-Peters's curator insight,
May 19, 2015 2:57 PM
This is why we in marketing need triggers and reminders... Otherwise it is out of sight, out of mind.
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Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. It’s true that thought leaders ten...
Kasia Hein-Peters's insight:
Thought leadership strategy described
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The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent.
Kasia Hein-Peters's insight:
I am too young (really!) to remember the Coke commercial from 1971, but aparently it still works... ;-)
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We're watching more video online thanks to sites like YouTube. Brands need a comprehensive video marketing strategy to keep up. Here’s how they can win.
Kasia Hein-Peters's insight:
SEE THE REAL ME campaign by Clean & Clear
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Ever since Twitter used drones to create buzzy six-second videos at Cannes last year, the remote-controlled devices have ditched their reputation as weird flying gizmos the military uses in favor of one as a new marketing platform. And brands are finding new ways to incorporate the videos into virtual-reality campaigns.
Kasia Hein-Peters's insight:
Examples of using drones to create content and tell an enhanced story
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For a moment, I completely forgot where I was. Where I actually was, at that particular moment, was starting out on my morning run in Tokyo while on a recent business trip. Where, just for an instant, I thought I was, was on 85th Street on the Upper East Side of Manhattan. The reason for [...]
Kasia Hein-Peters's insight:
Experiential marketing is driving small brands expansion worldwide
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Kasia Hein-Peters's insight:
The case for evidence-based marketing
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Kasia Hein-Peters's insight:
How to unleash employees' creativity and turn the company around.
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Love your dog? Share your #iheartmydog story and help @Merial, the maker of HEARTGARD Plus, support @ccicanine http://bit.ly/1PvjLqe
Kasia Hein-Peters's insight:
Doing business by doing good - educational campaign for dog owners, plus a charitable contribution to develop dog companions for disabled people.
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Video interview with content marketing expert Ryan Hanley. Great tips on how to use content marketing to build your audience and grow your business online.
Kasia Hein-Peters's insight:
Video interview with Ryan Hanley
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The traditional Barbie doll with long blonde hair, an enhanced chest and stick thin legs is hardly a toy that many young children can relate to, especially those with disabilities.
Kasia Hein-Peters's insight:
I really like this initiative! Not only it teaches kids diversity, but also allows for individualization through 3D printing.
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At its core, innovation is about solving someone’s problem. To do it right, you need to understand the person and their job to be done better than they understand it themselves. You need to know their motivations, frustrations and inspirations. This ability to understand your customers needs better than they understand themselves is what separates inventors [...]
Kasia Hein-Peters's insight:
This article provides a few useful tips about ways to test your ideas with customers.
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Here are three reasons why you need to start showing some serious love for customers who hate your brand.
Kasia Hein-Peters's insight:
Love your haters, as they are the source of improvement.
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A buyer persona is a hypothetical profile of a real person who buys from a business or influences the buying process.
Kasia Hein-Peters's insight:
Identifying Buyer Personas are useful for all departments, not only for marketing and sales.
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From
www
CPG brand Honey Maid acted on real-time insights to turn negative feedback into positive consumer engagement.
Kasia Hein-Peters's insight:
How Honey Maid turned hate into LOVE :-)
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DHL Africa publishes extensively content in a variety of formats and media for their Africa as One campaign. The content includes videos, spectacular images
Kasia Hein-Peters's insight:
DHL's "Africa is One" campaign shows that DHL really knows Africa.
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Barclaycard launches major marketing push telling people how to 'get more out of today', Barclaycard is promoting the virtues of its products, such as being able to buy advance tickets and make contactless payments, via a major integrated marketing push using the strapline 'Get More Out Of Today'. | Marketing Magazine
Kasia Hein-Peters's insight:
In their new campaign, Barclay uses functional benefits of their card with emotional moments.
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Kasia Hein-Peters's insight:
Would you be a great CMO?
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From
www
The important role of trust in building strong customer relationships has been widely discussed in marketing since the early 1990s.
Kasia Hein-Peters's insight:
"The key takeaway for marketers is to create well-constructed, compelling narratives that emphasize people’s struggles that the brand or company was able to help resolve"
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When sustainability investments take a little longer to pay off, the conversation between sustainability director and CFO becomes a little more challenging.
Kasia Hein-Peters's insight:
It is time to align company's goals with climat sustainability
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There's always room to improve your marketing to grow your business. Apply these 15 lessons from NeuroMarketing to connect with your readers even better.
Kasia Hein-Peters's insight:
No brainer, but useful to have it all in one place...
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Writing - The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; ...
Kasia Hein-Peters's insight:
Useful advice indeed!
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Future trends in marketing according to Daniel Newman. Do you agree?