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![How Cadbury Use Social Media [CASE STUDY] | Good Marketing | Scoop.it](https://img.scoop.it/VrGtlXOVUe819_S_HnaOXzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Unless you've been living under a rock, you're probably familiar with some of Cadbury's high profile marketing campaigns over the recent years - the drumming gorilla and dancing eyebrows may ring a bell. 
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Here are excerpts from four excellent books on content marketing and copywriting that give practical tips for telling stories to inspire and influence business audiences Use the language of your audience You develop an unbreakable bond with...
Kasia Hein-Peters's insight:
Use these 4 ideas!
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Alson Inaba, the doctor who came up with the idea of using "Stayin' Alive" as the rhythm for Hands-Only CPR, said the rise in popularity of a cappella music was behind the video's concept.
Kasia Hein-Peters's insight:
"Stayin' Alive" to teach hands-only CPR - brilliant!
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For most people, hearing about the benefits of eating healthy food is a more effective push to change their behavior than hearing why they shouldn’t be eating junk, a new study claims.
Kasia Hein-Peters's insight:
Positive messages tend to inspire people, so I am not surprised that most of the time they work better than negative messages
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Do brands create stories? Or do stories create brands? The power of storytelling for brands and branding.
Kasia Hein-Peters's insight:
Do brand create stories or do stories create brands?
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Walmart, the largest food retailer in the U.S., recently announced a new animal welfare policy that engages the company’s entire supply chain.
Kasia Hein-Peters's insight:
Walmart responded to criticism by implementing a new policy on animal welfare for their suppliers
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New research reveals unexpected brain regions contribute to creativity
Kasia Hein-Peters's insight:
Creativity increases when we shut down our rational brain
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Mayo’s chief marketing officer talks about the #StrongArmSelfie campaign, his online marketing strategy, and why he thinks it’s vital for
Kasia Hein-Peters's insight:
Digital marketing strategies are increasingly important in healthcare - see an example from Mayo Clinic
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Prior to the emergence of social networks, brand storytelling would typically unfold as a controlled narrative told from the perspective and interests of the business.
Kasia Hein-Peters's insight:
How to create more effective brand stories
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A rule of online marketing is to deliver content in the format that resonates with your prospects. Visual storytelling is not only effective, it rules.
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In this video NASA talks about how they've mastered employee advocacy and social media storytelling at scale.
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Think that content marketing is the hot, new trend? Not exactly. Content marketing has been the go-to method a lot longer than you realized.
Kasia Hein-Peters's insight:
The content marketing has been around for many years, just not in a digital form.
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Powerful visuals evoke emotions and result in deeper engagement. Discover four key factors that will make your visuals resonate more deeply with your customers.
Kasia Hein-Peters's insight:
This article from gettyimages is about creating powerful visuals for your stories.
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#Socialography: How Social Media and Geography Relate Globally
Kasia Hein-Peters's insight:
Interesting statistics on the use of social media worldwide
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How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips at ASAE’s 2015 MM&C Conference.
Kasia Hein-Peters's insight:
How to drive business through content marketing
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The target is successful, business-minded people who are likely to be active in sports, eager to try new technology and inquisitive about new tech. While the ads pitch men, too, the focus is on women,
Kasia Hein-Peters's insight:
My next SUV?
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How can you close more sales and help influence a buyer's decision? Create a tailored content marketing strategy with help from the buyer's journey.
Kasia Hein-Peters's insight:
It all should lead to sales...
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From
www
Marketing research isn’t just for the consumer sector. Cash- and-resources-strapped nonprofits are leveraging research tactics to improve programming, bolster donor outreach and hone their organizations’ missions. Here’s how.
Kasia Hein-Peters's insight:
Understanding customers is critically important for any non-profit or for-profit organization.
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As marketing continues to evolve, the entire profession has become a whole new frontier—and that's good news for risk-takers.
Kasia Hein-Peters's insight:
How to be a brave marketer
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What is relationship marketing? What are the benefits of relationship marketing? This post details the basics, scope, pros and cons of relationship marketing.
Kasia Hein-Peters's insight:
The pros and cons of relationship marketing
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In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly…
Kasia Hein-Peters's insight:
Technology is making advertisement more interactive and interesting
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As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about u…
Kasia Hein-Peters's insight:
How storytelling can help with internal audiences
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From
unbounce
Understanding cognitive biases helps you understand your decision making processes – but also helps you create better, more persuasive landing pages.
Kasia Hein-Peters's insight:
About anchoring
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Kasia Hein-Peters's insight:
Bathtub Cialis ads represent the brand promise of non-rushed intimacy in long-term relationships. Acting based on customer insights and consistency of the strategy paid off for Eli Lilly's ED treatment.
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It’s a tricky time to be a food marketer. How consumers define what’s healthy is in flux. As a food marketing friend pointed out, consumers are increasingly pri
Kasia Hein-Peters's insight:
This is a classic example of playing on stereotypes... GMO-free = healthy in consumer perception, despite other ingredients and overall caloric intake.
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Case study of Cadbury on social media