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Brush up on these psychological principles of human behavior to help improve your marketing. 
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Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They're all micro-moments, and they’re the new battleground for brands.
Kasia Hein-Peters's insight:
Micro-moments... I've never heard about them before, but I think that they can be found by developing a detailed customer journey.
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The American Marketing Association's blog offers insights and perspectives on the latest in marketing, analytics and results from leaders around the globe.
Kasia Hein-Peters's insight:
We can get lost in collecting too much data, so let's not forget that many insights come from simple observations, not only big data analytics
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It's a brand new day for the online fashion brand, Myntra. As the advertising world pulls up its socks, realising that people don't just want to be "talked to" anymore, Myntra's outdoor casual-wear brand The Roadster Life Co. has stepped up the game with the launch of their Pocketman Jeans.
Kasia Hein-Peters's insight:
Nice idea, but who needs jeans with so many pockets???
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The Psychology Of Cognitive Load:When seeking to improve conversion on a website it is essential to understand how visitor behaviour is heavily influenced by emotional impulses and sometimes appears...
Kasia Hein-Peters's insight:
How to avoid mistakes that will make your marketing message less effective
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Kasia Hein-Peters's insight:
It is about out-storytelling the competition... Good read for small business owners!
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Kasia Hein-Peters's insight:
Rebranding of the Simon's shopping malls is centered around storytelling.
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Kasia Hein-Peters's insight:
I am especially impressed by the change in US eating habits graph...
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After working with multiple non-profits and private sector companies to solve fundraising challenges, I've learned that a little innovation can do wonders.
Kasia Hein-Peters's insight:
These lessons are not only for non-profits...
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Key Differences Between Cause Marketing & Sponsorship! http://t.co/i2LvsjZddl
Kasia Hein-Peters's insight:
Differences explained between cause marketing and sponsorship
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A short video outlining the UN Global Compact Themes with a focus on Human Rights and this theme's relationship with the marketing discipline.
Kasia Hein-Peters's insight:
All that Good Marketing stands for :-)
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Meg Dickey-Kurdziolek shows you how to create a design persona that brings your brand’s personality to life.
Kasia Hein-Peters's insight:
Creating a brand personality
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How can a seemingly dull B2B company use social media to its advantage? We have previously written a case study on how Maersk Line use social media, in this follow-up I’m catching up with Davina Rapaport, who is the Pulse and Social Media Manager at the Danish shipping giant.
Kasia Hein-Peters's insight:
Really interesting case of B2B company use of social media - Maersk. Who would have thought?
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Reading REI’s latest sustainability report is like finding a $20 bill in the pockets of jeans you haven’t worn in months. It's full of surprises.
Kasia Hein-Peters's insight:
REI's sustainable marketing
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Am I the only one who hopes Ramsay and Stannis both freeze to death when Stannis attacks Winterfell? It's hard to choose sides in a battle between a complete psychopath and a guy who's so desperate
Kasia Hein-Peters's insight:
Marketing lessons from Game of Thrones
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You've heard about a billion different content types you could use. But how do you connect the best content types with the different ways people learn?
Kasia Hein-Peters's insight:
In order to reach more customers, we should be aware of rules of adult learning and use them in our content marketing
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In the process of SMEs' development, failure, and perseverance, it is an undeniable fact that branding has become a large component in their success.
Kasia Hein-Peters's insight:
How to build a consistent brand
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Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by
Kasia Hein-Peters's insight:
Marketing is a relationship...
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Kasia Hein-Peters's insight:
New ways of testing ads...
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From
medium
Will your Customer’s pick you?
Kasia Hein-Peters's insight:
Stories sell if they build trust between your customers and your brand
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Have you considered how psychological theories can be used to improve your content marketing strategy? No? Then this list might change your mind.
Kasia Hein-Peters's insight:
Important to know psychological rules, but nothing new...
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Campaigns often appeal to our better intentions and higher purpose but perhaps they need to focus on answering the question ‘what’s in it for me?’
Kasia Hein-Peters's insight:
How to promote sustainability better, based on human-centric approach
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![A Short History of Cause Marketing [INFOGRAPHIC] | Good Marketing | Scoop.it](https://img.scoop.it/l6xKy2jdfOWGSWdo6i4n_Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Anyone who knows me well knows that I'm a huge history buff! I'll study
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An extensive new international patient-group survey about pharma companies' corporate reputations places patient-centricity front and center. ViiV Healthcare talked to us about what keeps them on top. Via Pharma Guy
Kasia Hein-Peters's insight:
Marketing HIV drugs must be patient-centric.
Pharma Guy's curator insight,
February 14, 2015 8:09 AM
Craig DeLarge is teaching a Sustainable Marketing course at Penn State Great Valley during March and April this Spring. He should tae a look at this case study.
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From
www
Luxury goods maker Shinola is marketing upscale watches and bicycles by playing up the brand’s blue-collar roots.
Kasia Hein-Peters's insight:
Nostalgia for "made in America" pictured by battered Detroit and building on a city revival... I really like this brand personality :-)
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