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Gap is teaming up with packaged water company Boxed Water Is Better to conduct a sampling effort in its Banana Republic stores. 
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The not-so-secret sauce to business success? Put your customer's needs first above all else. Here's how to do it.
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Coffee is that social lubricant that bridges generations and calms rough waters. The legendary micro-roaster Dunn Brothers reached a point to regain control of their brand's story. That's where we came in...
Kasia Hein-Peters's insight:
Branding a coffee (and it is not about Starbucks)
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Feeling depressed? Take a stroll in nature. Researchers report walking in nature can lower the risk of depression.
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Marketing and sales remain important engines for business so how can the art of storytelling help with transition to the new business environment?
Kasia Hein-Peters's insight:
We all need to become storytellers...
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Tired of reading posts about content marketing tips without anything to take away? This one has 15 tips - we're betting you can use a few.
Kasia Hein-Peters's insight:
How to improve your content marketing
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Bottled water can cost upwards of 300 times the cost of tap water, even when you factor in the cost of a home filtration system.
Kasia Hein-Peters's insight:
I stopped. I drink filtered tap water now.
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We looked at 4.8 million tweets sent through Buffer to determine the most popular times to tweet and the best times for clicks, retweets, and more.
Kasia Hein-Peters's insight:
Very thorough study from Buffer on the most popular and the best times to tweet across different time zones.
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Pulse
Kasia Hein-Peters's insight:
The psychology of color again, this time with great pictures...
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In addition to benefiting from a strong corporate culture, Harley-Davidson benefits from Mark-Hans Richer, global CMO, who has been on the job for eight years. "Marketing Daily" got him off the bike
Kasia Hein-Peters's insight:
How Harley-Davidson revived an aging brand
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A strong brand is one of a company’s biggest assets, providing credibility, helping to differentiate a business from its competitors, and adding value to products and services.
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As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want the
Kasia Hein-Peters's insight:
Internal storytelling is very important for brand performance
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What makes a viral ask really stick? And does the success of certain cause campaigns mean that all brands are going to have to step up and do good?
Kasia Hein-Peters's insight:
Trends in cause marketing
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Gary Vaynerchuk's Keynote at Online Marketing Rockstars 2015 in Hamburg, Germany #omr15 Read more.
Kasia Hein-Peters's insight:
Gary Vaynerchuk about arbitrage and content marketing
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Most marketers are not able to accurately identify the key personality traits that trigger purchase decisions, but a California company has found a way to analyze texts, tweet and emails to provide
Kasia Hein-Peters's insight:
It's interesting, but I am not quite sure how they use the results...
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The marketing industry has started using neuroscience, but the results are more glitter than gold
Kasia Hein-Peters's insight:
Understanding of human psychology and proper testing lead to successful advertisement. Neuroscience can help, but is not a holly grail.
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How An Old Tactic Makes Your Brand Human. Storytelling has experienced somewhat of a recent renaissance as marketers are looking for better ways to connect with their audience. The term “storytelling” itself gets thrown around quite often in marketing departments ...
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Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy.
Kasia Hein-Peters's insight:
Really good examples!
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When you see banner and display ads, do you click them and find out what they are about? Bet you don’t, just like the 99% of consumers who
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“The opportunity to write for the JustGiving blog coincided with another invitation: to speak on global cause marketing at the annual Cause Marketing Forum Conference in Chicago.
Kasia Hein-Peters's insight:
It is point-of-sale marketing, very popular in the US and not yet used in other countries...
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The luxury automaker's U.S. unit and Toms will donate 55,000 shoes to children in need this summer. As part of the deal, the two brands have designed a limited-edition Alpargata shoe available to Audi
Kasia Hein-Peters's insight:
Another example of cause marketing - Audi and Toms partnership
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I’m speaking on a panel at the Social Media World Forum (#SMWF) in London next Tuesday. The topic is employee engagement and how it supports the customer experience.
Kasia Hein-Peters's insight:
How EMC is building their brand through employee social media engagement
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Coca-Cola is one of the most recognized brands in the world.
Kasia Hein-Peters's insight:
Coca-Cola, the marketing machine
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Kasia Hein-Peters's insight:
Ferrero, the Nutella maker, supports sustainable palm oil production
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Nike has made a 180 since sweatshop protests in the 1990s. As a result, it's not only gained props with consumers, but also tangible business benefits.
Kasia Hein-Peters's insight:
Nike regained customer's trust through CSR activities.
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Cause marketing by Banana Republic