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Constant connectivity has many benefits, like instant access to knowledge, or finding long-lost friends. It just isn't making us better humans, according to neuroscientist and entrepreneur Beau Lotto. 
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Stockholm Resilience Centre offers several interdisciplinary courses on Undergraduate, Master and Postgraduate level.
Kasia Hein-Peters's insight:
A concept of nudging to influence behaviors...
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About seven seconds are NSFW, but the whole thing is fantastic.
Kasia Hein-Peters's insight:
Who wants to be this guy? I am convinced by this commercial :-)
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Does cause marketing actually work? New data shows Michelle Obama's Drink Up Campaign is encouraging Americans to drink more water.
Kasia Hein-Peters's insight:
CAUSE MARKETING: Michelle Obama 's campaign advocates to drink more water
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infographic: How Colors Influence People: The Psychology Of Color In Business Marketing
Kasia Hein-Peters's insight:
Much has been written on the topic of colors and their meaning... Here is yet another article.
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A new campaign uses virtual reality documentaries to raise awareness and trigger empathy.
Kasia Hein-Peters's insight:
See use of technology and documentaries for a good cause
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Despite the wonderful work and contributions made by corporate foundations and cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact they seek in the world and build the...
Kasia Hein-Peters's insight:
Cause marketing should be incorporated in a day-to-day for profit business and not kept as a separate CSR activity
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The ad began airing in the U.S. on Aug. 24. It will continue to run through year-end in early-morning and late-night slots on local network outlets and cable in the New York, Chicago, Miami and San
Kasia Hein-Peters's insight:
This is a new advertising campaign by Lavazza, so far their most expensive. It builds a positive brand image by tapping into company history and tradition of discovering and mixing different coffees from around the world. It leaves us with an inspirational tagline "In life, there's always more to taste".
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Modern work -- from waiting tables to crunching numbers to designing products -- is about solving brand-new problems every day, flexibly and collaboratively. But as Yves Morieux shows in this insightful talk, too often, an overload of rules, processes and metrics keeps us from doing our best work together. Meet the new frontier of productivity: cooperation.
Kasia Hein-Peters's insight:
Cooperation is more important than clarity, measurement and accountability to achieve results, according to Yves Morieux.
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Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills.
Kasia Hein-Peters's insight:
3 stories from 3 car manufacturers. Which one you like the most?
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Knowing how the mind processes information and images can help you send the right message.
Kasia Hein-Peters's insight:
These rules are worth remembering
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Consumers are constantly bombarded with invitations, whether it’s to like, share, click or view a piece of content. It’s therefore easy to see why many simply tune out.
Kasia Hein-Peters's insight:
How brands can become relevant to customers in real time
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It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for
Kasia Hein-Peters's insight:
Podcast from Pam Moore on foundational elements of brand storytelling
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Never mind the nanny state, when policy makers use behavioral science to influence our decisions, everybody wins
Kasia Hein-Peters's insight:
How nudging can be used by marketers?
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SEO is an ever-changing gamewhich is why online marketers are increasingly depending on neuromarketing to draw and engage new users or customers.
Kasia Hein-Peters's insight:
I think that neuromarketing is simply marketing...
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Neurons Inc recently collaborated with True Impact Marketing, Canada, in running the largest neuromarketing study on comparing communication via different media channels. In particular, the study a...
Kasia Hein-Peters's insight:
What should we do with these results? Go back to sending direct mail?
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Do you fight for a cause you believe in? Do your customers? Corporate responsibility - whether you’re truly corporate or just a one-man shop - is important to consumers. People want to buy from companies that “do good” in the world. But what is Cause Marketing, why does it matter, and why does it work?...
Kasia Hein-Peters's insight:
Customers are willing to switch brands and pay more if they feel that they can support a good cause
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Colouring in books for grown-ups is the new black and a global publishing phenomenon.
Kasia Hein-Peters's insight:
Brand built on enhancing creativity is experiencing a huge success
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In this final video playlist covering "Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research". Author ...
Kasia Hein-Peters's insight:
What is trending in neuromarketing...
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How did Honey Maid manage to strike the right balance between marketing and ethics?
Kasia Hein-Peters's insight:
Brands which respect customer's sensitivities do much better
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A sense of purpose inspires confidence among employees which can translate into increased productivity and improved retention.
Kasia Hein-Peters's insight:
A sense of purpose inspires employees and can help you to attract talent.
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The more time you spend on social media, especially in Twitter chats, the more you’ve heard the term “authenticity” being thrown around. It is often discussed, and we as marketers, are always told tha
Kasia Hein-Peters's insight:
A few good advices for building an authentic brand
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What’s better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don’t often talk about their neuromarketing efforts, perhaps because of the vaguely scary sound of it all. Some of the rare [...]
Kasia Hein-Peters's insight:
Packaging design is increasingly based on neuromarketing studies
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It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now? Looking ahead to Friday and a new “House of Cards“ release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television). In
Kasia Hein-Peters's insight:
Learn about storytelling from Kevin Spacey :-)
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One of the lessons of Katrina is that private companies have an important role to play in filling the gaps between the public sector and NGOs when it comes to disaster relief, and no company is too small to be a part of the solution..
Kasia Hein-Peters's insight:
Right response to a disaster helped Walmart to regain its brand image and reputation.
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How to build experience through Traces (new app)