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How did a bank turn itself into a media company? Here’s the story of how Jyske Bank created and now programs its own web TV channel – Content Marketing Institute. 
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Cause marketing Is booming. Here are three big trends to keep an eye on.
Kasia Hein-Peters's insight:
How to approach cause marketing
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The instant food giant challenges traditional gender roles in its latest advertising campaign.
Kasia Hein-Peters's insight:
Humor achieved by challenging gender roles :-)
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As awareness around the consequences of consuming natural resources grows, businesses must turn to innovation to overcome the mounting challenges in economic, societal and environmental sustainability...
Kasia Hein-Peters's insight:
Sustainability and innovation come together
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Cedric Bachellerie explores how looking at strategy through the lens of competition may actually undermine the innovation potential of your company and that an alternative approach based on mutualism opens the door to greater possibilities.
Kasia Hein-Peters's insight:
How mutual capitalism can unlock your company potential?
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Yahoo, Hyundai, Microsoft and other marketers use EEGs and MRIs to vet commercials, packaging and product design.
Kasia Hein-Peters's insight:
What do you think about brain-wave testing in marketing? I am curious to hear from anyone who used it.
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Our newest flavor, Save Our Swirled, aims to inspire climate change action. Featuring raspberry ice cream, marshmallow and raspberry swirls, plus “melting” dark and white fudge ice cream cones, it’s unlike any Ben & Jerry’s flavor before it. “If it’s melted, it’s ruined!”
Kasia Hein-Peters's insight:
If it's melted, it's ruined! How Ben & Jerry support climate change campaign.
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True influencer marketing drives brand success in authentic, organic ways. How can you best handle the delicate brand-influencer relationship?
Kasia Hein-Peters's insight:
Rules of ethical influencer marketing
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Last week at Content Marketing World, I was asked to moderate a panel with two very distinguished experts in the content marketing space.
Kasia Hein-Peters's insight:
Opposing views on the future of content marketing...
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http://www.bloopanimation.com/ Click here to subscribe: http://www.youtube.com/subscription_center?add_user=bloopanimation What makes an idea great? How do P...
Kasia Hein-Peters's insight:
Pixar storytelling relies on ordinary heroes struggling outside of their comfort zone and embarking on a journey, until they reach what they were dreaming about. What can we learn from this for our storytelling?
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Information truly is the cure for ignorance. That's why each one of these posters comes with a single drop of dried blood.
Kasia Hein-Peters's insight:
See the Brazilian campaign fighting stigma around HIV-positive people. Very impactful.
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Nearly half of failed start-ups blame a lack of market share. Find out how you can find customers to compete with the industry giants.
Kasia Hein-Peters's insight:
How to create a new market according to Blue Ocean Strategy
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Today the ethical consumer market hovers between 10 and 20 percent. These numbers haven’t moved much since the term was first popularized 25 years ago.
Kasia Hein-Peters's insight:
Unilever builds social good into many of its brands
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![Steal This! My Cause Marketing Cheat Sheet [INFOGRAPHIC] | Good Marketing | Scoop.it](https://img.scoop.it/e68rSzMQ1j00-1SeWPO81zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Readers have been asking for a cause marketing cheat sheet for a while. And
Kasia Hein-Peters's insight:
Nice infographic explaining cause marketing
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Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products.
Kasia Hein-Peters's insight:
The growing role of neuromarketing
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Here’s why the Net Promoter Score remains a satisfaction metrics mainstay, and how it can be put to good use.
Kasia Hein-Peters's insight:
What do you think about the net promoter score?
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Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists.
Kasia Hein-Peters's insight:
How to build a loyal tribe
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Instead of just touting their own sustainability, this year brands will focus on gender equality, racial justice, climate change and more
Kasia Hein-Peters's insight:
Brands are taking bolder stand on social issues
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How to Build a Sustainable Blue Ocean
Kasia Hein-Peters's insight:
Blue Ocean Strategy in action! Examples of companies which created new markets.
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Profit for Purpose - a recent interview with Slow School founder @carolyntateco in online magazine Business State: http://t.co/uPW3SRD3S8
Kasia Hein-Peters's insight:
“Conscious capitalism puts higher purpose and creating value for the community stakeholder at the core of every business decision rather than being added on later as a program to thwart criticism or help manage a business’ reputation.” (John Mackey)
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A marketing firm called 6S is asking Apple to change the name of its next iPhone and has even taken out a huge billboard in Times Square to promote the cause.
Kasia Hein-Peters's insight:
A story about small guys piggy-backing on a big guy's fame
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Kasia Hein-Peters's insight:
Brand value creation by David Brier
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Advertising is shifting to the telling, not selling
Kasia Hein-Peters's insight:
Advertising is shifting to the telling, not selling
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The Metropolitan Water District of Southern California and Pandora created an online radio station with songs timed for five-minute showers.
Kasia Hein-Peters's insight:
Water conservation campaign in California includes creating a new radio station
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In this era of inclusivity, it’s not enough that a company be popular and relatable. It should be popular, relatable, and good. Maybe then that company would become even more popular and relatable.
Kasia Hein-Peters's insight:
Another good article about cause marketing
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Content marketing took to a new level at Jyske Bank