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Health insurance brands have long focused on wooing employers, but now, many are promoting their services to a new target market. 
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The new advertisement for Under's Armour's "Rule Yourself" campaign is drawing positive reviews.
Kasia Hein-Peters's insight:
You are the sum of all your training...
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Want to know if your business has what it takes to survive and succeed? Listen to the stories your employees are telling.
Kasia Hein-Peters's insight:
How your internal story compares with your external communication?
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Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight. And it takes 3 secrets disclosed here.
Kasia Hein-Peters's insight:
This article describes how a brand was built around customer's needs.
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A fun and easy way to take your first dip into blue ocean strategy
Kasia Hein-Peters's insight:
Rosetta Stone is a very good example of a Blue Ocean Strategy
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3 examples Three non-profits that utilize data to tell stories.
Kasia Hein-Peters's insight:
In these 3 examples, data analytics provided information for storytelling. How do you use data analytics? Do you find it helpful?
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The frantic pace of our 'always-on', digitally driven marketing world means that slowing down is becoming a business necessity, writes Nicola Kemp. Via Andrew Norton
Kasia Hein-Peters's insight:
Slow marketing movement preaches more mindful approach to marketing in our increasingly hectic world. I personally believe that it has a merit and that we should always take time to get to know our customers and to develop the right strategy. But in our short-term focused business model, such approach may not be appreciated. What do you think?
CIM Academy's curator insight,
July 30, 2015 4:22 AM
Is there really such a thing as a quick win in marketing? This article suggests that it is important to for marketers to adopt ‘slow marketing’ strategies.
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Human behavior is affected by built-in biases. Learn how these cognitive biases in your customers can improve your conversion optimization.
Kasia Hein-Peters's insight:
This is a comprehensive list of our cognitive biases and how they can be used to persuade customers. What do you think abut this marketing technique? Is it useful? Is it ethical? Have you used them in your work? Let us know
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High Flying Marketers' Melanie Coppola examines how the Problogger team encouraged excitement and community online before their in-person event.
Kasia Hein-Peters's insight:
Creating engagement with your audience before, during and after the event. ProBlogger took it to the next level.
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What is positive psychology?
Kasia Hein-Peters's insight:
How positive psychology can influence thinking about marketing purpose
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It’s hard to imagine modern life without the benefits marketers bring to us – from the ubiquitous availability of tasty and nutritious foods to the sleek, fr...
Kasia Hein-Peters's insight:
Empathy creates a powerful framework to understand customers
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The field of neuromarketing may be new terrain for many marketers, but columnist Jeremy Smith helps you understand the principles behind it and how they can impact your conversion rate.
Kasia Hein-Peters's insight:
The principles of neuromarketing should be used wisely, so that customers do not feel manipulated
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Each morning, on your daily stroll to work, you migrate along the same streets, pass the same shops, smell the same aromas seeping out of the same cafes, and even habitually step on the same drain covers. But one day, you notice a new street sign, or perhaps a different gâteau amongst the usual delectable spread in a patisserie window. You’re immediately aware of its unfamiliarity, but how does your brain so readily distinguish between novel and known things?
Kasia Hein-Peters's insight:
I think that this discovery also explains why stopping power of an ad increases when it shows something new and unusual
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The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers.
Kasia Hein-Peters's insight:
Emotional ads work best, but are more difficult to create
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"Impressions" is an incredibly blunt an instrument when it comes to measuring the impact of influencer marketing. In the Social Age, this new era of great-and-only-getting-better analytics, somethi...
Kasia Hein-Peters's insight:
How do you find your online and offline influencers?
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Buick's blissed out summer sales event pitches test drives to millennials and boomers with sensory enticements, from yoga to fragrance to R&R
Kasia Hein-Peters's insight:
Buick tapping into feeling of happiness and wellbeing in their new campaign.
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Do you ever wonder how your video marketing campaign can pick up some more hits, views, and shares? Have you spent too much time trying to nail the formula for a successful video campaign? Many org…
Kasia Hein-Peters's insight:
Watch these examples of good video marketing :-)
Jared Brick's curator insight,
August 26, 2015 4:25 PM
Video marketing taps us emotionally and we can take in much more information this way... contact us for assistance: http://bhmedia.co
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"Our message is simple: Kids are kids regardless of their ability."
Kasia Hein-Peters's insight:
I am looking forward to seeing more diverse models in other companies' campaigns as well. It's time that advertisement better reflects the society as it is.
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You’ve probably read Thinking, Fast and Slow (or like most people are in a prolonged state of ‘reading’ it) by the only psychologist to win a Nobel ... Via Neil Gains
Kasia Hein-Peters's insight:
"Fast thinking" makes us making bad choices too, so I think that we need to be careful when we use it in marketing...
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Converting a happy customer into a loyal one is tricky, and the key to doing so may be hiding in our grey matter…
Kasia Hein-Peters's insight:
An article about "fluence" and "disfluency" of websites, and how it may influence our reaction to them. Worth knowing.
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How do customers buy? Research suggests that customers go through a five-stage decision-making process in any purchase. This is summarised in the diagram below:
Kasia Hein-Peters's insight:
Marketers should recognize the whole buying process as an opportunity to create value and influence customers' perceptions
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From
snip
Restaurant Cause Marketing: In an October 2014 National Restaurant Association news announcement titled “For restaurants, charity begins at home,” the Association cited research estimating the restaurant industry donated nearly $3 billion to...
Kasia Hein-Peters's insight:
Cause marketing is becoming a very strong trend among many types of businesses. Here are a few examples from restaurant industry.
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It’s hard to imagine modern life without the benefits marketers bring to us – from the ubiquitous availability of tasty and nutritious foods to the sleek, fr...
Kasia Hein-Peters's insight:
Brands should help people to flourish
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Making a purchase is 85% emotional and 15% logical - this article breaks down how you can use content marketing to tap into your customers' emotions.
Kasia Hein-Peters's insight:
How emotions help the content to go viral
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The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing.
Kasia Hein-Peters's insight:
This is the most thorough analysis of the significance of color in branding that I have ever seen. Strongly recommend to read and keep as a reference.
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Humor as a way to connect with consumers