 Your new post is loading...
Your new post is loading...
Scoop.it!
Joe Pulizzi shares the two words that sum up Content Marketing World 2015 and should be a mantra for you and your brand. – Content Marketing Institute 
No comment yet.
Sign up to comment
Scoop.it!
With 70% of consumers trusting reviews over sales spiel, user-generated content is a powerful tool. Sophie Turton explains how it can build your brand
Kasia Hein-Peters's insight:
Customers are more important than ever
Scoop.it!
A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing
Kasia Hein-Peters's insight:
Here is the link to Subaru's ad
Scoop.it!
Sustainable tourism is getting renewed attention these days because of its inclusion in the United Nations’ new Sustainable Development Goals (SDGs), but the idea is not new.
Kasia Hein-Peters's insight:
"Sustainable tourism is getting renewed attention these days because of its inclusion in the United Nations’ new Sustainable Development Goals (SDGs), but the idea is not new. "
Scoop.it!
A brand isn't something nice to have. It's as vital showing up on time and delivering what you promise. Here's how Fast Company blogger David Brier does it.
Kasia Hein-Peters's insight:
Revamping a brand - a case study
Scoop.it!
Brands that are dominating content marketing in 2015 deserve to be recognized. Here are a few of our favorite brands in 2015 so far and what they are doing
Kasia Hein-Peters's insight:
These ads try to change the society for the better
Scoop.it!
Sex + Lies + Our Secret Motivator http://t.co/I1AYDKbQoP #Neuromarketing #Classic http://t.co/Jm6rEmWb2b
Kasia Hein-Peters's insight:
There are 2 key points in this article - unconscious motives are different from reported in classical market research studies, and they differ significantly across cultures. Know your customer!
Scoop.it!
Kasia Hein-Peters's insight:
Data can drive your content marketing
Scoop.it!
Before creating the look of your brand, you need to understand how the psychology of color works, and how important it is to choose the right color for your own branding.
Kasia Hein-Peters's insight:
Think about psychological and cultural meaning of colors before you design your logo.
Scoop.it!
Let’s start by stating this: Not every visual story has to be interactive! Say it again: Your visual story does not have to be interactive to be effective!
Kasia Hein-Peters's insight:
Technologies to support storytelling
Scoop.it!
The past five years has seen the British government turn to the power of the "nudge" to encourage us to do what they want.
Kasia Hein-Peters's insight:
Behavioral science helps to influence positive behaviors. Some of these findings can improve marketing communication too.
Scoop.it!
Bob Garfield is a columnist, critic, broadcaster, author and lecturer who has devoted his career to the media and marketing landscape.
Kasia Hein-Peters's insight:
The power of brands in a world of free content - an interesting interview with Bob Garfield
Scoop.it!
“We live in an age where we are all being bombarded with more content than we can possibly consume. As a result, if you want your content to stand out and have an impact, you have got to find ways…
Kasia Hein-Peters's insight:
A growing popularity of an interactive content
|
Scoop.it!
The Vatican is hoping to inspire a younger generation with emojis and hashtags.
Kasia Hein-Peters's insight:
Is this Good Marketing or Marketing of Good? ;-)
Scoop.it!
How Neuromarketing And The Science of Influence Will Change Marketing
Kasia Hein-Peters's insight:
Neuromarketing redefined as the science of influence (pdf available through a link to the actual paper)
Scoop.it!
If anyone thought Apple Music was a threat to Spotify’s longevity, CEO Daniel Ek wasn’t one of them. He figures Cupertino has done his company a big favor.
Kasia Hein-Peters's insight:
Spotify is not the second biggest contributor to the music industry
Scoop.it!
RT @AndrewSpenceIM: 9 of the Worst Marketing Mistakes of All Time: http://t.co/6tYBxHv1Mn #marketing
Kasia Hein-Peters's insight:
Proper testing of a campaign with customers would allow to avoid most of these mistakes... Know your customer.
Scoop.it!
"Understand these archetypes, and contemplate where your customers are in their lives at this moment. Knowing where they are will help you strengthen the role you're supposed to play in their lives and further define how you can help them along their journey."
Kasia Hein-Peters's insight:
7 story archetypes and how they can be used in telling the brand story
Scoop.it!
Are you stressed from trying to grow your followers, sales and leads too quickly? Relax. Take the gentle approach with slow marketing...
Kasia Hein-Peters's insight:
Like slow food movement, slow marketing is gaining ground
Scoop.it!
Kasia Hein-Peters's insight:
Presenting the "glocal" approach to marketing
Scoop.it!
There’s hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has contracts for many more.
Kasia Hein-Peters's insight:
How Five Guys made their business successful
Scoop.it!
91% of global consumers are likely to switch brands to one that participates in cause marketing. Learn from 3 companies who do it right.
Kasia Hein-Peters's insight:
These examples may inspire your own cause marketing campaign
Scoop.it!
Career Management - What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization ...
Kasia Hein-Peters's insight:
What skills are you looking for when hiring a marketer?
Scoop.it!
Every marketer's true challenge is to acquire and retain customers, and ultimately generate worthwhile returns. Here’s how to better connect the dots from the strategic, to the tactical, to the desired and achieved outcomes.
Kasia Hein-Peters's insight:
Are you a "what" or a "why" marketer?
Scoop.it!
With the wave of violent gun crimes that have rocked the country, some companies are beginning to approach gun policies as a corporate responsibility issue.
Kasia Hein-Peters's insight:
Some companies in the US took a strong stand against carrying arms
|
Good advice for content marketers from Joe Pulizzi - be authentic!