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No bags on planes. Middle seats that feel exclusive. And the option to resell your seat. Travelers would be happier for it. 
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Those of us who work in the vast marketing ecosystem should take those lessons to heart if we hope to survive the consumer revolution at our gates.
Kasia Hein-Peters's insight:
Changes are coming to the advertisement industry...
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How organizations can recoup 60 to 80 percent of their massive investment in big data.
Kasia Hein-Peters's insight:
How do you use big data?
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Kasia Hein-Peters's insight:
Nobody should have any doubts by now that it doesn't make any sense to mislead your customers and authorities...
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A simple side project to develop a richer line of foundation has given rise to a company-wide campaign to break color barriers.
Kasia Hein-Peters's insight:
L'Oreal is discovering a multiethnic world... :-)
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Should prices be precise or rounded? New pricing research shows that each approach may work better for rational or emotional decision-making.
Kasia Hein-Peters's insight:
To round or not to round? This is a question...
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Brand engagement is here to stay, and on the whole, that's a good thing for everyone. I've come to enjoy the content created by clever brands.
Kasia Hein-Peters's insight:
Growing technology trends, which will increase consumer engagement
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Use cause marketing to draw consumers that have a penchant for social responsibility.
Kasia Hein-Peters's insight:
Cause marketing should match your business strategy and be well accepted by your employees
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Kasia Hein-Peters's insight:
A great example how an advertising agency engages in cause marketing
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Cause marketing is alerting your customers that your business is involved with your community and greater instances of showing global consciousness.
Kasia Hein-Peters's insight:
How a small business can become more relevant for the local community
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The campaign, via Interpublic unit and Volkswagen AOR Deutsch, launches with a pair of humorous 30-second television spots starring celebs Adam Scott, Michael Pea and Christopher Mintz-Plasse,
Kasia Hein-Peters's insight:
Get better connected with... VW
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Why do people share what they do? We examine the psychology, neuroscience, and relationship-building behind the web's most shareable content
Kasia Hein-Peters's insight:
Main reasons why people share a content
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It's time to kill cause marketing and look to a new approach from purpose-driven companies that weave cause—not cause marketing—into their corporate DNA.
Kasia Hein-Peters's insight:
Cause marketing is too transactional, according to this author. What do you think?
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The North Face is still using its long-running "Never stop exploring" theme, and "while this is not a new message for us, it's an opportunity to change the way we express it," says Courtney Blacker,
Kasia Hein-Peters's insight:
It is a very inspirational campaign. Truly, a good marketing :-)
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Heard about COP21 taking place in Paris this winter? Now, learn more and join in the conversation before the main event! Visit #NzymCOP21 on Twitter.
Kasia Hein-Peters's insight:
How business can get involved in COP21?
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How to apply neuroscience to your marketing and appeal to customers subconscious.
Kasia Hein-Peters's insight:
It is better to engage people's reflexes or habits, yet for many new brands this is not an option. The goal oriented route is often necessary to establish a new brand.
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The automaker is launching the new effort on the heels of "Unstoppable," its effort this spring for SUVs. The new campaign kicks off with a series of 15-second spots, with print, digital, and
Kasia Hein-Peters's insight:
Ford consolidates its promotion under one umbrella campaign "By Design"
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Business 2 Community
Kasia Hein-Peters's insight:
These are key tactics for your content marleting
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An FDA panel review of a major medical device was precipitated by patient activism on social media, while the channel helped another drug gain approval....
Kasia Hein-Peters's insight:
Building or busting pharmaceutical brands through social media
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What are the human anatomy that most attract our attention and which ones have the greatest effect on purchasing decisions? Neuromarketing Examples ep.1
Kasia Hein-Peters's insight:
Interesting how small details can drive preferences for an image...
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business planet - Working better by working together – Workplace Innovation shows European companies the way forward
Kasia Hein-Peters's insight:
Would your company work better if your employees were invited to participate in quality control?
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RT @neuromarketing: The Truffle Strategy: Tempt Your Customers http://t.co/a4dqOiBBIY #Neuromarketing #Classic http://t.co/83xxnqmTYz
Kasia Hein-Peters's insight:
How chocolates can help to sell luxury goods
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"Marketing Daily" asked Fabien Moreau, CEO of Forward, an agency that has connected performers like Rihanna, Jay-Z, and Andy Garcia with such luxury brands as Fendi, Bally and Cartier, what makes for
Kasia Hein-Peters's insight:
How to use celebrities to support a brand
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Get the latest in the rapidly changing world of web design!
Kasia Hein-Peters's insight:
How to design modern websites
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Distinctive ‘cross-checking’ tradition helps explain extraordinary accuracy in 21 stories about dramatic sea level rises between 7,000 and 18,000 years ago
Kasia Hein-Peters's insight:
We know that storytelling was always important for humans since our early days, but the way how they are told by Indigenous Australians increased their accuracy and allowed to remember events from thousand of years ago.
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Redesigning the airline industry...