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Get ready for debates about what is and isn’t an appropriate use of an fMRI machine. 
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Here are three ways that sustainability is changing for the business world — small, medium and large companies alike.
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To make the time pass and to allow its residents to enjoy a little culture, Grenoble has introduced short story dispensers in public areas around the town.
Kasia Hein-Peters's insight:
Short story dispenser... I love this idea!
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Since the benefits of face-to-face marketing aren't easily quantifiable, I wanted to highlight why it is important. Here's what I found.
Kasia Hein-Peters's insight:
All business is human-to-human anyway, so relationships are very important. It is easier to create them when we can have a face-to-face communication.
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“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs Last week I had a pleasure to co-chai
Kasia Hein-Peters's insight:
New trends and progress in pharma marketing
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It has been striving to increase the diversity of its franchise of animated royalty in recent years.
Kasia Hein-Peters's insight:
Disney wants to become multicultural. It's about time...
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RT @CMO_com: How #CauseMarketing is keeping these 100-yr-old brands young http://t.co/ZH31lOpQUb @joewaters http://t.co/ndvSPhjPyh
Kasia Hein-Peters's insight:
Customers prefer brands that do something good for humanity
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A new range of athletic figures – including Mattel’s SuperHero Girls – is challenging sexism in the toy industry
Kasia Hein-Peters's insight:
Finally, Mattel's dolls will convey more inspirational messages to girls than just "being skinny is pretty"
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Data is valuable, but most people seek a connection, too. Learn five ways to combine the two in this post.
Kasia Hein-Peters's insight:
These tips seem obvious, but how well do we really align our data with the story?
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10 amazing ways you and your camera can raise funds and even reach new clients with Cause Marketing for photographers.
Kasia Hein-Peters's insight:
This is a great example of Good Marketing :-)
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“Japanese retailer Uniqlo is using a novel method to match t-shirts with potential buyers by analyzing their brain patterns.”
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Washington & Jefferson College Distinguished Research Fellow Jonathan Gottschall is a leading figure in a new movement to bridge the divide between the ...
Kasia Hein-Peters's insight:
Man is a storytelling animal
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This week's sketchnote is brilliant (if we say so ourselves). Learn how to master storytelling in the style of TED from the wise words of Carmine Gallo.
Kasia Hein-Peters's insight:
Storytelling is important to convey your message in an engaging way
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Bono’s (RED) has raised $300m the Global Fund to Fight AIDS, Tuberculosis and Malaria. Its mix of celebrities and corporations redefined corporate social responsibility
Kasia Hein-Peters's insight:
(RED) is the best known global fundraising campaign
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The month of October fills the marketplace with pink-ribboned products and breast-cancer-awareness-themed events and fundraisers. Many people ask, “Where does the money go?” No one seems to know.
Kasia Hein-Peters's insight:
Cause marketing can be very profitable for companies
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The brand has announced that all items on its core, "globally inspired" menu - noodles, sauces, soups, condiments, dressings and bread (including a new petite baguette) - are now free of artificial
Kasia Hein-Peters's insight:
"Clean food" concept from Noodles & Company
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Guy Kawasaki, chief evangelist for Canva, and former Apple fellow, speaks at the American Marketing Association's Annual Conference.
Kasia Hein-Peters's insight:
How marketers can be more innovative - according to Guy Kawasaki
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4 Tips for Creating a Cause Marketing Campaign http://t.co/4UCVAkWN6z via @shortstacklab
Kasia Hein-Peters's insight:
Cause marketing tips again... 1st tip: cause marketing is not for every business
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Cause Marketing 101 | Marketing #MarketingTips #StartUps #SmallBiz
Kasia Hein-Peters's insight:
Infographic on importance of cause marketing in the USA
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Kasia Hein-Peters's insight:
Higher purpose is very motivational for employees
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Advertising legend David Ogilvy once said: “The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” Asking people what brands they like isn’t always an accurate way...
Kasia Hein-Peters's insight:
The role of neuromarketing
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“Branded content” gives content marketing a bad name. It’s a word created by the world of paid media. I’ve found a better term, – Content Marketing Institute
Kasia Hein-Peters's insight:
"Branded content" is a form of advertisement and should not be mistaken with content marketing
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“Measuring emotion in market research requires an understanding of the nuances of System 1 processing says Jeremy Pincus.”
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Museum of Fine Arts Boston & Adobe Marketing Cloud: The Right Message at the Right Time Museum of Fine Arts Boston needed a better way to connect with ...
Kasia Hein-Peters's insight:
It is a great museum! I am happy to see that they have a very professional engagement campaign with their visitors
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The field of neuromarketing is still very young...