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If Flash Gordon Didn't Reject George Lucas, We'd Never Have Star Wars It was 1973 and George Lucas was still riding the wave of success from his first comm 
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A new study on the ethical implications of logo colors suggests that the blue might be "greener" than green when it comes to branding.
Kasia Hein-Peters's insight:
In branding, blue is "greener" than green...
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Content marketing continues to strike fear into the hearts of pharma marketers. Doing it properly requires courage, commitment, creativityand perhaps a little wiggle room to fail and learn. James Chase looks at three flagship OTC content programs that might lend a bit of inspiration to the Rx world
Kasia Hein-Peters's insight:
How GSK, Cleveland Clinic and P&G developed impactful patient-centric campaigns
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Social media is a new frontier – one that can stretch a company in unusual and uncomfortable ways. Agencies should be able to guide clients through that vast space, even if it’s sometimes a scary journey for them, too. Consulting clients through new product launches, crises and all sorts of milestones and transitions is old...
Kasia Hein-Peters's insight:
Storytelling is a critical skill for every business
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The neuroscience thinking behind this year's most popular Christmas ads, Burberry, John Lewis, Sainsbury's and Harvey Nichols are widely judged to have scored Christmas hits with their festive ads this year. Neuro-Insight chief executive Heather Andrew takes a look at how our brains have responded to them. | Marketing Magazine
Kasia Hein-Peters's insight:
Holiday season brings many new ads. Here are 4 really good examples from the UK.
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An article about using storytelling in your marketing efforts
Kasia Hein-Peters's insight:
Benefits of brand storytelling
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Warren Whitlock explains how businesses can better incorporate storytelling into their content marketing
Kasia Hein-Peters's insight:
How to write a good, SEO-optimized story - interview with Warren Whitlock
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In a world where technology has unlocked so many opportunities for brands to communicate with consumers, some brands are focusing on bland product messages.
Kasia Hein-Peters's insight:
WHY is equally important as WHAT
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Kasia Hein-Peters's insight:
Call to action for business to participate in Sustainable Developmental Goals
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Viral marketing helped Sriracha2Go get publicity for its quirky product offering.
Kasia Hein-Peters's insight:
It all started with understanding a customer need...
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Every company wants an Exceptional Brand. Nobody desires an average forgettable one. So what are the 4 traits of an exceptional brand? Read this and learn.
Kasia Hein-Peters's insight:
Elements of an exceptional brand
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Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.
Kasia Hein-Peters's insight:
Storytelling based on evidence
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Here’s the essence of blue ocean strategy captured in eight key points.
Kasia Hein-Peters's insight:
Blue Ocean Strategy explained
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Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
Kasia Hein-Peters's insight:
How Coca-Cola is doing content marketing
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The campaign targets consumers 25 to 54 who are past purchasers at coffee or sweets QSRs, with additional mobile targeting to those located within five miles of a Krispy Kreme store.
Kasia Hein-Peters's insight:
Even though I normally don't eat donuts, this campaign made me craving one... ;-)
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Cut through the clutter of communication bombarding consumers by creating more focused, timely and effective content using context marketing.
Kasia Hein-Peters's insight:
I think that context was always important...
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Understanding how events occur in the brain – how we come to an “aha!” insight, how we make a decision, and so on – fascinates neuroscientists. And anyone interested in neuromarketing can’t help but wonder how we decide between two [...]
Kasia Hein-Peters's insight:
Don't ask customers why they made a decision - their brain made a decision for them...
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“Marketing is no longer about the stuff you make but about the stories you tell.” Seth Godin In an era of social media and digital, storytelling is a...
Kasia Hein-Peters's insight:
A few good advices about twitter campaigns
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The government has put a lot of thought into organ donor advertisements
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Why Every Business Needs a Story? When it comes to content marketing, it is all about storytelling. Without creating a story, it becomes difficult to give direction to your audience towards your ultimate content marketing goal.
Kasia Hein-Peters's insight:
Useful guide for business storytelling
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On the streets of UK cities, there’s an unexpected form of graffiti appearing. It’s not tags of spray paint, but instead job ads, scrawled onto sidewalks, prompting people to apply for a job at the nation’s intelligence headquarters, GCHQ.
Kasia Hein-Peters's insight:
This is a creative idea!
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This research shows that building powerful internal social networks can also significantly enhance sales performance.
Kasia Hein-Peters's insight:
Interconnected sales organization is more effective
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Bringing the translation industry into the 21st century
Kasia Hein-Peters's insight:
A new business model is emerging in translation services...
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Every year, Honda comes up with something new for the dreaded year-end sale campaign, which usually involves bottom-funnel ads with ribbons. Honda has traditionally given this campaign moment as much
Kasia Hein-Peters's insight:
Holiday promotion has started
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Kasia Hein-Peters's insight:
Tell me your story...
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Learn from Disney...