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Having separate budgets for 'digital' and 'non-digital' is outdated and pointless. Plan your 2016 marketing strategy by ditching the D word. 
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The iconic package design was patented on Nov. 16, 1915
Kasia Hein-Peters's insight:
The iconic Coca-Cola bottle is 100 years old
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The effort called, appropriately, "Tough Guys," broke Nov. 12 across digital and print. The campaign is on social channels like YouTube and Facebook, and in print partners for the effort in pubs like
Kasia Hein-Peters's insight:
Time for a Nissan Van movie ;-)
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The big problem with storytelling is it's a one-way street, with your brand doing all the talking. The smartest brands are switching to storymaking, in which you gather and spread the tales of your customers.
Kasia Hein-Peters's insight:
Will storymaking replace storytelling?
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Your logo says a lot about your brand. Are you sending the right message?
Kasia Hein-Peters's insight:
How color and design of your logo can contribute to your business' success
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How much time are you losing every week looking for your child’s cuddly toy before they go to bed? Meet Oliba, a smart toy tracker that has a few tricks up its sleeve. Like key finder devices, Oliba uses Bluetooth 4.0 to let you find a cuddly toy using your phone. But Oliba is also perfectly safe for children, has a built-in nightlight and can tell stories. It’s a nifty little addition to any cuddly toy. Oliba looks like an owl that you can tie around a teddy bear’s arm for example. You can then see cuddly toys on a map or make it play a sound. Given that Oliba has a speaker, the French startup also leveraged this speaker for other things. For instance, you can pick a story in a library and play it on Oliba. But it won’t be as good as you telling a story. That’s why you can also record stories and send them to the cuddly toy. If you want your child to be able to listen to a story without you, you can tell them that they can press Oliba for two seconds to start playing the current
Kasia Hein-Peters's insight:
IoT joins forces with cuddly toys
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Social media affects the brain in the same way that a hug does. Here’s how it works, and what marketers can do about it.
Kasia Hein-Peters's insight:
Why we are addicted to social media...
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Tomorrow is Veterans Day, a celebration to honor America's veterans. But today belongs to the United States Marines.
Kasia Hein-Peters's insight:
About one of the oldest brands...
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The art of business storytelling outlines a way to tell your business story using the 7-step story spine from theater.
Kasia Hein-Peters's insight:
How to tell a story
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Storytelling is making a comeback. Marketers are realizing that with deep penetration of smartphones, the ubiquity of Google Search, and most logistic challenges solved by Amazon, customers are not...
Kasia Hein-Peters's insight:
About storytelling for business
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Kasia Hein-Peters's insight:
Do you market to Millennials? Read this article
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Kasia Hein-Peters's insight:
If you want your content to go viral, follow these rules
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Note: This is the first installment of our series on storytelling with data. This is a guest post by Nelson Davis.
Kasia Hein-Peters's insight:
Data turned into a story
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The inside story behind one of the most impressive examples of branded longform publishing yet.
Kasia Hein-Peters's insight:
AMEX is the leader of storytelling for small business
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Steve Jobs narrates the first Think different commercial "Here's to the Crazy Ones". It never aired. Richard Dreyfuss did the voiceover for the original spot...
Kasia Hein-Peters's insight:
Famous Think Different ad by Apple. No product is mentioned.
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A person who has immersed themselves in another culture has the openness and cognitive flexibility to make your organization more creative.
Kasia Hein-Peters's insight:
Live in another country and immerse yourself in its culture
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They don't call it a convenience store for nothing: 7-Eleven has now added lockers to more than 200 outlets in North America where online shoppers can pick up packages shipped through UPS or FedEx.
Kasia Hein-Peters's insight:
New delivery options by Seven Eleven, Walmart and KFC
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In his last three columns, Gunther Sonnenfeld explored how brands are “co-creating” meaningful experiences with people. This time he explains the connection between branded experiences and brand advocacy.
Kasia Hein-Peters's insight:
Examples of brand storytelling
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An analysis of visual storytelling, reasons why it will dominate the content marketing world in coming years and our predictions for 2016.
Kasia Hein-Peters's insight:
5 trends in visual storytelling
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Hyatt Gold Passport and Comedy Central have created a custom content series featuring comedian Iliza Shlesinger. The three-episode series captures Shlesinger's travels ahead of the New York Comedy
Kasia Hein-Peters's insight:
New Hyatt's promotional campaign, developed together with Comedy Central
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Kasia Hein-Peters's insight:
Successful marketing communication relies on knowing some psychology principles
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A
Kasia Hein-Peters's insight:
The art of storytelling
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Photo courtesy of CubaGallery via Creative Commons Should your organization incorporate audio into your digital communications toolkit? Guest post by Will Coley Producer-Founder, Aquifer Media If nonprofits want to learn how to create content that bo...
Kasia Hein-Peters's insight:
Why you don't have to always create videos for your storytelling
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Communities in Germany, Canada and Uganda are already reaping the benefits of moving away from fossil fuels to more decentralised energy systems
Kasia Hein-Peters's insight:
More and more cities adopt clean energy as their only energy source
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The holiday campaign aims to capture the emotions people feel in giving and getting a gift in a Tiffany-blue box. In one spot, a young man races through a New York City snowstorm to deliver his gift
Kasia Hein-Peters's insight:
The season for holiday ads is officially open!
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I strongly recommend Mark Ritson's evidence-based approach to marketing. Plus, his talk is a lot of fun!