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10 reasons to incorporate storytelling into your CSR Communication Strategy. 
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An Indian fashion retail brand signs up acid attack survivor and campaigner Laxmi Saa to be the face of its new range of designer outfits for women.
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Take CVS, who announced in February 2014 that they planned to discontinue sales of all tobacco products...
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![What Makes Buyers Tick: Dr. Carl Marci of Nielsen Consumer Neuroscience on Marketing Smarts [Podcast] | Good Marketing | Scoop.it](https://img.scoop.it/jQtw1gLSczvt_lwsbVp43zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Market Research: Marketing Podcast - Secrets for sussing out what truly drives buying decisions and brand loyalty, courtesy of Dr. Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience and co-founder of Innerscope Research.
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Kasia Hein-Peters's insight:
What is your big story?
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Farmers Uses Real Claims For Creative Inspiration - 12/29/2015
Kasia Hein-Peters's insight:
In search for authenticity, a new insurance campaign is based on real customer claims
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New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Downloadable, printable clothing may be coming to a closet near you. What started as designer Danit Peleg's fashion school project turned into a collection of 3D-printed designs that have the strength and flexibility for everyday wear. "Fashion is a very physical thing," she says. "I wonder what our world will look like when our clothes will be digital."
Kasia Hein-Peters's insight:
3D printing in fashion
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Fiat Goes Off Road With Owners' Stories - 12/17/2015
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Have you ever smelled something so familiar that it felt like you were transported back through time into one of your earlier memories? Have freshly baked cookies, your grandmother's chili sauce, or a specific brand of sunscreen after a long winter actually affected the way you feel?
Kasia Hein-Peters's insight:
This explains why the sense of smell is important for business
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Three geniuses have developed the world’s first underwear that doubles as a feminine pad.
Kasia Hein-Peters's insight:
This is how a private company can change the world
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J.J. Abrams, Kathleen Kennedy, Daisy Ridley, John Boyega and Gwendoline Christie participated in a panel and Q&A at YouTube Space LA on December 4th. The pan...
Kasia Hein-Peters's insight:
43 minutes about storytelling
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Stories are in our make-up. They help us interpret meaning, connect with people across generations, and articulate really complex stuff in easily digestible snippets. The advertising & media industries are built on their ability to tell compelling stories. Stories of love, stories of hate, and stories of redemption. Your ability to tell a compelling story [...]
Kasia Hein-Peters's insight:
"Produce a quality product, deliver an experience that delights. Be worth talking about. And the people will talk."
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The more you know about the human mind, the better you'll be able to sell.
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Heineken Targets Millennials In Responsibility Effort - 01/13/2016
Kasia Hein-Peters's insight:
Heineken supports moderate drinking
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Want to make readers love your content? There’s a formula for that. Discover how readability tests make a difference – Content Marketing Institute
Kasia Hein-Peters's insight:
Make sure that your content is readable
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These questions help to determine whether a rebranding exercise is necessary...
Kasia Hein-Peters's insight:
Is your brand healthy or not?
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There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.
Kasia Hein-Peters's insight:
Use "social proof" smartly in your marketing communication
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Senior vice-president of global brand marketing Adrienne Lofton on how the brand's marketing strategy has evolved through explosive growth.
Kasia Hein-Peters's insight:
Under Armour built its brand on a mentality of an underdog, perseverance and knowledge about their customers. This is their story...
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Star Wars inspired product integration between brands and Hollywood at an unprecedented scale. The AMA takes a look at Star Wars marketing through the years.
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Huawei Is Giving Away Time - 12/22/2015
Kasia Hein-Peters's insight:
Huawei will teach you anything...
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Colgate's First Super Bowl Message: Don't Waste Water - 12/24/2015
Kasia Hein-Peters's insight:
This is how marketing can change the world... ;-)
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Business owners often make decisions based on instinct and informally-gathered data, but columnist Chris Marentis suggests they could take it a step further by understanding buyer psychology.
Kasia Hein-Peters's insight:
Even a small business can use neuromarketing
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AT&T finds itself in a bit of a bind at the holidays. Yes, it's a mobile-first company, but at this time of year, it can be irritating for families when kids spend all day on their phones. To address this, the company is pulling all the retail ads for its mobile business off TV and social for Dec.
Kasia Hein-Peters's insight:
This holiday season, give the present of being present...
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