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Marketers know faces are important to connect emotionally with people, but what does the science say about how exactly you should use them in content? 
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If you don’t practice an audience-first model in your content marketing, you’re setting your brand up for failure – Content Marketing Institute
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Imagination comes in all shapes and sizes. That’s why the world of Barbie is evolving. See the inspiration behind the new dolls and meet the team that made i...
Kasia Hein-Peters's insight:
Finally, Barbie is becoming more "real" - tall, short, curvy, with different skin tones.
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Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore. Successful marketing needs to be able to create a purpose, a community and […]
Kasia Hein-Peters's insight:
Great brand stories are authentic and real...
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The soda giant is done asking you to "Open Happiness," now wants you to "Taste The Feeling."
Kasia Hein-Peters's insight:
Coca-Cola plans to unify all its brands under one umbrella brand of a classical Coke. More to come...
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"The great writer's gift to a reader is to make him a better writer."
Kasia Hein-Peters's insight:
As marketers, we need to understand storytelling really well.
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As the years pass, we will inevitably come to new appreciations of the contributions of Dr. Martin Luther King, Jr. to social justice...
Kasia Hein-Peters's insight:
We can learn from the best communicators
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Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
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Much has been made about how modern communication—even as it accelerates exponentially—is returning in some ways to more simple, even primitive forms. Paul Adams, at the time the global head of brand design at Facebook, put it succinctly at Cannes in 2012 when he said the social web mimics pre-industrial times.
Kasia Hein-Peters's insight:
Some things changed, some remained the same...
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It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.
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Fairy tales like Beauty and the Beast can be traced back thousands of years, according to researchers at universities in Durham and Lisbon.
Kasia Hein-Peters's insight:
Some fairly tales are thousand years old...
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The Cradle to Cradle Product Design Challenge seeks to inspire up-and-coming designers to create products for the circular economy -- highlighting safe materials that can be perpetually cycled.
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Are you tapping into your best brand ambassadors, your employees? Columnist Maggie Malek explains why making employee engagement a priority will bolster your brand's visibility.
Kasia Hein-Peters's insight:
Marketing through employee engagement
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These five brands deserve praise for their customer-focused B2B content strategies. How can your brand celebrate its customers and win new business?
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The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.
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Here, the FiercePharmaMarketing staff takes a look at some of our favorite DTC and OTC pharma spokes-characters from over the past decade and profiles them, in no particular order or ranking.
Kasia Hein-Peters's insight:
Characters help to simplify a complex health message
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Whether you’re sitting around a campfire, pitching a client, or running for office, it pays to have a knack for narrativ…
Kasia Hein-Peters's insight:
Elements of a good story
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Marketing Strategy - Before you start planning a marketing campaign to launch in another country, make sure to keep these things in mind.
Kasia Hein-Peters's insight:
I recommend a "glocal" approach, meaning that your campaign should be globally consistent, yet locally relevant
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This is second part of David Johnson's analysis of the Chipotle Mexican Grill crisis.
Kasia Hein-Peters's insight:
If done right and with integrity, Chipotle may recover as an even stronger brand from this crisis.
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One of the most highly respected nonprofits shares its 'secret sauce' and explains how businesses small and large can stand to benefit from its lesson.
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Governments and public agencies are increasingly partnering with the private sector in the fight against climate change
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Add Stella Artois to the list of zoetrope marketers, only its elaborate spinning take on the genre is for a noble cause—as seen in a new ad that builds on "Buy a Lady a Drink," a partnership campaign with Water.org to bring clean water to communities in need.
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In November, Media Impact Funders and Vulcan Productions convened award-winning media makers, funders and researchers to share best practices for crafting
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By Tyler Nakatsu - Storytelling with character development, plot formation, inflection points, etc. progress far beyond basic language areas of the brain.
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