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Ford has announced plans to transform its Dearborn facilities into a modern, sustainable, high-tech campus to foster innovation and help drive the company’s transition beyond mere automaker to a mobility company. Features of the new campus include 4.5 million square feet of upgraded workspace designed to maximize employee health, collaboration and wellbeing, and a net positive Sustainability Showcase.
Kasia Hein-Peters's insight:
Ford is reframing its business model into a "mobility company"
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How important is corporate social responsibility to a company's brand today? We speak with JetBlue's CSR manager, Kate Wetzel, about how skilled volunteering helped to build the airline's image as well as the communities it calls home.
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Since October, the UK Modern Slavery Act has required all commercial organisations with turnovers greater than £36 million, and with a presence in the UK, to publish an annual statement detailing the steps they are taking to ensure that slavery and human trafficking are not occurring within the business itself, or in its supply chain. A panel debate last week discussed why this remains a pivotal law for brands operating in the UK, and how businesses can best address the issues of slavery within their own supply chains.
Kasia Hein-Peters's insight:
Big companies with operations in the UK must now publish an annual statement on their websites detailing the steps they are taking to ensure that slavery and human trafficking are not occurring within the business itself, or in its supply chain.
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FOR patients dealing with the daily demands on their health caused by conditions such as diabetes and obesity - and the medical experts involved…
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Drivy's Peer-to-Peer Car Rentals Fueling Shift from Ownership to Service Models | Sustainable Brands
Whether through car rental, car share, or carpooling, private transportation is rapidly shifting — it represents a prime opportunity to integrate sustainability within that shift. One company aiming to do just that is Drivy: a European car rental service. Often described as an ‘Airbnb for vehicles,’ Drivy offers car owners the opportunity to rent them out when not in use. Launched in France in 2010, Drivy now also operates in Germany and Spain with a total of 35,000 registered cars and 800,000 users across Europe.
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Catching Up With Reality, SeaWorld Ends Orca Breeding And Shows - 03/18/2016
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JetBlue, U.S. Fish And Wildlife Partner To Protect Caribbean Species - 03/08/2016
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The fight against food waste in the U.S. is being fought on many fronts, but large-scale progress has been slow. Jordan Figueiredo and Jordan Bloom, who have been targeting major U.S. retailers with lax policies on food waste through their @UglyFruitandVeg campaign, are also supporting a bill called The Food Recovery Act, HR 4184.
Kasia Hein-Peters's insight:
"Ugly Food" movement may eliminate food waste by retailers
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The extrinsic case for CSR — the pursuit of sustainability for financial gain — has been harder to make, until recently. Indeed, for all of you out there who might be struggling with how to succeed in a world that all too often seems to care only about making money, I've got good news: When a company demonstrably improves its sustainability performance and takes steps to be seen as such, its market cap will go up — measurably so.
Kasia Hein-Peters's insight:
Doing well by doing good
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When shopping online, we often have the option of clicking on additional product photos taken from different angles or showing additional features.
Kasia Hein-Peters's insight:
Don't overdo it with too many photos
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Suddenly, the famed burger chain In-N-Out changed its policy and pledged to source antibiotic-free beef.
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A Canadian grocery store is making a difference in waste and consumption with ugly food.
Kasia Hein-Peters's insight:
"Ugly Food" movement? May be good for our wallets and health ;-)
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The most profound way to look at storytelling is to say that it is the defining characteristic of being human. Which is …
Kasia Hein-Peters's insight:
Story about telling stories
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A growing movement called “conscious consumerism,” whereby shoppers look to purchase products that are healthier, more environmentally friendly and in some instances driven towards generating community impact, is fueled by a belief that when you shop, you can also cast a vote for the type of world you want to live in. Underlying this shift towards a more socially conscious world are two slightly contradictory myths that need to be dispelled for good.
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The king of Morocco officially launched the first phase of the world's largest concentrated solar power plant.
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![[Video] Redesigning a Prescription for a Better World: CVS Quits Cigarettes for Good | Good Marketing | Scoop.it](https://img.scoop.it/uZa2RLLR5SNSvbzqBhlHczl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
For over a decade, the Sustainable Brands community has been at the forefront of elevating the business case for embedding environmental and social purpose into
Kasia Hein-Peters's insight:
This presentation by Eileen Howard Boone from CVS is about being true to company's core values and decisions it leads to.
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To mobilize action and inspire businesses to advance the Sustainable Development Goals (SDGs, or global goals), the United Nations (UN) Global Compact announced a multi-year Local Network SDG Action Plan. One of its main initiatives is the "Local SDG Pioneers" programme, which will honor select business leaders and changemakers who can demonstrate their previous success in sustainable development in their country.
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Mini USA Names Feeding America Official Charity Partner - 03/18/2016
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Ford Only Automaker On Ethical Companies List - 03/08/2016
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Kraft Quietly Changed Mac & Cheese; Consumers Didn't Notice - 03/08/2016
Kasia Hein-Peters's insight:
Smart move toward healthier ingredients
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Factoring society into mainstream business decision-making cuts to the heart of what a post-CSR world looks like. But many companies are wrestling with how to define social impact, not least measure it. Having purpose is all well and good, but at what point does it interfere with short-term profit pressures? And how can the risk factor of ‘doing good’ be best managed?
Kasia Hein-Peters's insight:
Can profit be made without a purpose?
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Kasia Hein-Peters's insight:
How Google used behavioral science to promote healthier snacking habits among their employees
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A look at what a handful of social media psychology studies can teach us about social media behaviors, ourselves and our marketing.
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The most decorated Olympian ever started crying when he watched "Rule Yourself," his new commercial with Under Armour leading up to the olympics.
Kasia Hein-Peters's insight:
The commercial, like others from the company's Rule Yourself campaign, focuses not on the glory of winning, but on the grind of training.
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Kasia Hein-Peters's insight:
Let's not perpetuate gender stereotypes. Go Target!
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