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Scooped by
Kasia Hein-Peters
June 5, 2016 12:06 PM
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Recent neuroimaging techniques show how stories activate intricate brain networks in an unprecedented brain mapping project. Hear from the lead researcher.
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Scooped by
Kasia Hein-Peters
June 4, 2016 10:16 AM
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For the hundreds of brands that participated in #RAKWeek and #RandomActsofKindnessDay in February, it was the perfect pairing of brand storytelling with an authentic, human and timely message. Kindness is cross-disciplinary, after all. And the campaign’s stellar results provide important insights on effective cause marketing. For purpose-driven brands, there’s a lot to be learned from this particularly successful campaign. We’ve condensed some of this wisdom into three tips.
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Scooped by
Kasia Hein-Peters
June 4, 2016 9:51 AM
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This week, Kashi announced a “certified transitional” standard to recognize “organics in training" in order to help farmers financially as they switch from conventional to organic farming methods.
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Scooped by
Kasia Hein-Peters
June 4, 2016 8:49 AM
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Learn how Church’s Chicken turned a speed drumstick contest into a powerful documentary that gave their marketing a leg up – Content Marketing Institute
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Scooped by
Kasia Hein-Peters
June 4, 2016 7:46 AM
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Converting a happy customer into a loyal one is tricky, and the key to doing so may be hiding in our grey matter…
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Scooped by
Kasia Hein-Peters
May 31, 2016 1:57 AM
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Customer Behavior - Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us.
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Scooped by
Kasia Hein-Peters
May 30, 2016 2:12 AM
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Nike made impressive progress during a period of continued growth from fiscal years 2011 through 2015. At the same time, the company recognizes that to continue as such, it must innovate on an unprecedented scale. In turn, the company set “a vision for a low-carbon, closed-loop future as part of the company’s growth strategy,” including ambitious targets for fiscal year 2020 a moonshot challenge to double its business with half the impact.
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Scooped by
Kasia Hein-Peters
May 28, 2016 2:04 PM
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The barbershop can be a safe haven for black men, a place for honest conversation and trust -- and, as physician Joseph Ravenell suggests, a good place to bring up tough topics about health. He's turning the barbershop into a place to talk about medical problems that statistically affect black men more often and more seriously, like high blood pressure. It's a new approach to problem solving with broad applications. "What is your barbershop?" he asks. "Where is that place for you where people affected by a unique problem can meet a unique solution?"
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Scooped by
Kasia Hein-Peters
May 20, 2016 12:25 PM
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New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Scooped by
Kasia Hein-Peters
May 9, 2016 12:31 AM
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Scooped by
Kasia Hein-Peters
April 23, 2016 3:34 PM
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Mars Food plans to begin distinguishing between its products which are fit for “everyday” versus “occasional” consumption. Over the next few months, the company is expected to publish a list of products which should not be eaten more than once per week due to higher salt, sugar and/or fat content. The list will appear on the company’s website, and the list items’ packaging will bear a label in stores in the United Kingdom.
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Scooped by
Kasia Hein-Peters
April 22, 2016 4:27 PM
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There is widespread consensus in the global Sustainable Brands® community that purpose is trending in the business world, especially among brands that are
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Scooped by
Kasia Hein-Peters
April 17, 2016 8:49 AM
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Is Google putting the brakes on influencer marketing? With new regulations on how bloggers should behave, the rules of engagements are changing.
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Scooped by
Kasia Hein-Peters
June 4, 2016 10:20 AM
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Deforested and degraded lands inhibit the ability of endangered plants and animals to grow and thrive again. Restored wildlife corridors such as “bio-bridges” within damaged landscapes can help re-establish plant populations and reconnect endangered animal populations to boost breeding. As part of its new Enrich Not Exploit™ commitment, global beauty brand The Body Shop aims to regenerate 75 million square meters – over 18,500 acres – of forest around the world and protect it from exploitation, poaching and unsustainable harvesting by 2020.
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Scooped by
Kasia Hein-Peters
June 4, 2016 10:12 AM
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Two-thirds of U.S. employees feel their work and personal life are becoming increasingly blended and nearly all (93 percent) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.
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Scooped by
Kasia Hein-Peters
June 4, 2016 9:30 AM
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HCP engagement is key to any pharma commercial model. But how can you create more effective touch points and improve overall performance of face-to-face visits?
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Scooped by
Kasia Hein-Peters
June 4, 2016 7:56 AM
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Highmark is taking a humorous approach to raising awareness about cancer screenings in the launch of its nudge campaign.
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Scooped by
Kasia Hein-Peters
June 4, 2016 7:14 AM
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Using animation in a video can hold attention and increase both comprehension and recall. Compare two versions of a video, with and without animation.
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Scooped by
Kasia Hein-Peters
May 31, 2016 1:47 AM
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Whether told through words, images, or sounds, a good story creates physiological responses in our brains and bodies, from unforgettable memories to overwhelmi…
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Scooped by
Kasia Hein-Peters
May 29, 2016 10:39 AM
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Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that
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Scooped by
Kasia Hein-Peters
May 28, 2016 1:49 PM
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Starbucks Corporation announced on Monday that it completed the underwriting of an initial public offering of senior notes, including its first-ever U.S. Corporate Sustainability Bond. The Seattle-based coffee giant said it will use the proceeds from $500 million in 2.45% Senior Notes due in 2026, to help enhance the company's sustainability programs centered around its coffee supply chain management programs through a variety of eligible sustainability projects.
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Scooped by
Kasia Hein-Peters
May 20, 2016 12:09 PM
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Research the flesh-and-blood people you want to sell to. Then create personas to reveal them to the teams communicating with them. – Content Marketing Institute
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Scooped by
Kasia Hein-Peters
May 9, 2016 12:17 AM
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For all the talk about the importance of CSR, the truth of the matter is most executives don’t believe it drives direct bottom line business benefit, or that it effectively addresses societal problems. A shift away from CSR towards what I call “profitable good,” where both society and shareholder value are created in mutually reinforcing ways to create large scale social impact, is the future of business. Here are three reasons why your business must embrace this future if it hopes to continue to profit and grow.
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Scooped by
Kasia Hein-Peters
April 23, 2016 3:31 PM
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One of North America’s largest outdoor advertising companies is partnering with a non-profit on the world’s first-ever live-stream billboard campaign. Lamar Advertising Company is donating the use of hundreds of digital billboards across the United States at no cost to Recycle Across America (RAA) to promote its “Let’s recycle right!” campaign during a live-streamed photo shoot event on April 21, 2016 and throughout Earth Week.
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Scooped by
Kasia Hein-Peters
April 22, 2016 1:50 PM
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A plastic widget is born in a factory in China. Its life expectancy is roughly two human years. By the time it retires to a tropical island – the beautiful Grea
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