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Scooped by
Kasia Hein-Peters
July 3, 2016 11:14 AM
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New research shows that behavioral targeting can actually change how users feel about themselves.
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Scooped by
Kasia Hein-Peters
July 2, 2016 5:00 PM
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As you design your marketing, have you considered the emerging field of neuromarketing?
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Scooped by
Kasia Hein-Peters
June 27, 2016 4:27 PM
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Usually fierce rivals, the six largest holding companies in the world today (24 June) revealed that they had come together for a
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Scooped by
Kasia Hein-Peters
June 26, 2016 11:40 AM
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Career Management - Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you
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Scooped by
Kasia Hein-Peters
June 26, 2016 7:09 AM
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Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most likely to “support companies and brands that have a purpose of making a positive difference in society through their products, services, and operations.” Yet, according to a survey of 21,000 consumers across 21 countries, only half can think of a single company as having a strong purpose in this way.
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Scooped by
Kasia Hein-Peters
June 26, 2016 6:47 AM
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Today, Dell unveiled the significant progress it has made against the 21 goals under its 2020 Legacy of Good plan. The company is 72 percent of the way to their goal for sustainable material use, and approximately 93 percent of Dell packaging by weight is now sustainably sourced and recyclable or compostable. The company's 'Connected Workplace' telecommuting program continued to yield impressive results, saving the company $39.5 million and avoiding 13,000 metric tons of greenhouse gas emissions.
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Scooped by
Kasia Hein-Peters
June 18, 2016 2:55 PM
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Pfizer scientists are speaking up in a new ad campaign--for drug discovery and development, for patients, and for pharma’s reputation. Pfizer’s “Driven to Discover the Cure” tells a behind-the-scenes story of complex and expensive drug research, along with the happy results for some patients.
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Scooped by
Kasia Hein-Peters
June 18, 2016 2:20 PM
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In our latest round-up of packaging innovations, Zappos is challenging consumers to “literally think outside the box” with limited-edition boxes that encourage recipients to reuse them in new, inventive ways; Bosch Packaging Technology and Swedish paper specialist BillerudKorsnäs have developed a dust-tight packaging for dry products such as sugar, grains, flour or powders using mono-material paper that contains no polymer film; and Florida-based Saltwater Brewery has created edible six-pack rings that are safe for humans and marine life to eat.
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Scooped by
Kasia Hein-Peters
June 18, 2016 2:08 PM
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With all the global challenges today, we need more companies to rethink tomorrow. How can they better drive their business using the UN Sustainable Development Goals (SDGs) as a guide? What impacts will this have on society and their bottom line? The answer is the sweet spot where people, planet and profit interconnect and deliver solutions for better lives in a growing world.
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Scooped by
Kasia Hein-Peters
June 18, 2016 10:29 AM
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Now that they've mastered the recycling process enough to make footwear, expect to see a lot of clothes that were formerly ocean plastic.
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Scooped by
Kasia Hein-Peters
June 15, 2016 2:36 PM
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The Cradle to Cradle Products Innovation Institute has announced the winners of the third Cradle to Cradle Product Design Challenge. 138 design professionals and students in 19 countries worked to submit 79 entries for this third round of the contest, which challenges design students and professionals to apply Cradle to Cradle principles to conceptualize and develop product solutions that can help drive the circular economy. More than 230 designers from 30 countries have participated in the Challenges to date.
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Scooped by
Kasia Hein-Peters
June 8, 2016 4:14 PM
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To change the wasteful cycle of apparel, Stacy Flynn's tech startup Evrnu recycles old cotton garments, breaking down textiles to create brand new premium fibers.
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Scooped by
Kasia Hein-Peters
June 8, 2016 4:06 PM
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W Hotels Partners With Artist For Snapchat Campaign - 06/08/2016
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Scooped by
Kasia Hein-Peters
July 3, 2016 5:42 AM
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Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it. But it's only been in the last decade that neuromarketing, as it's known, has taken hold, with scientists studying the minutia of human response to TV spots, print ads and desktop promos.
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Scooped by
Kasia Hein-Peters
June 30, 2016 3:55 PM
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Spread the love Don’t worry—if you hear the term “neuromarketing” it doesn’t mean people are going to broadcast commercials directly into your brain via electrodes. Neuromarketing is the study o
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Scooped by
Kasia Hein-Peters
June 27, 2016 4:04 PM
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Seeing is believing in GlaxoSmithKlines’s latest campaign for Excedrin Migraine. Using a virtual reality simulator and working with migraine sufferers, GSK and ad agency DDB Remedy recreated what migraines "feel" like.
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Scooped by
Kasia Hein-Peters
June 26, 2016 8:16 AM
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Top pharma honors at the Cannes’ creative ad confab went to Philips for a heartwarming film for its medical devices. The short film, created by Ogilvy & Mather, follows the journey of 18 people with respiratory problems who learn from an expert coach how to sing again and put on a concert at Carnegie Hall.
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Scooped by
Kasia Hein-Peters
June 26, 2016 7:04 AM
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This report from A.T. Kearney explores which global cities are performing best today, which have the best long-term potential, and what makes a
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Scooped by
Kasia Hein-Peters
June 19, 2016 6:31 AM
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The rise in popularity of electric cars could start to have key implications for the entire electricity system.
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Scooped by
Kasia Hein-Peters
June 18, 2016 2:44 PM
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How do we sustain economic growth in a world of finite natural resources and a growing population? With natural resources becoming ever more difficult to obtain and our industrial processes exponentially impacting our environment, this 18-minute documentary film, “Circularity: Preparing for the New Economy,” features a number of business analysts who assert that future economies, by necessity, will have to mimic the Earth's natural systems.
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Scooped by
Kasia Hein-Peters
June 18, 2016 2:15 PM
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Startups such as Looptworks and Thread have found themselves acting as a proverbial tugboat for larger brands, helping them to steer toward circular economic models, which emphasize eliminating the very idea of waste, and seeing used materials as “technical nutrients” for new products. “This is a starting line for us," said Timberland's Margaret Morey-Reuner. "We believe that forging this kind of relationship ... allows us to help with system sustainability change.”
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Scooped by
Kasia Hein-Peters
June 18, 2016 11:24 AM
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In the postcard-perfect town of Göss, a two-hour drive south of Vienna, is the Gösser Brewery, one of more than 165 breweries owned and operated by the Heineken Group, the world’s third-largest beer maker. And it is here that Heineken is proudly boasting to have created the world’s first large-scale zero-carbon brewery.
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Scooped by
Kasia Hein-Peters
June 15, 2016 3:14 PM
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Disney, SeaWorld and Universal Orlando expressed shock and sadness over the tragic shootings as Americans can expect tighter security measures at venues
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Scooped by
Kasia Hein-Peters
June 8, 2016 4:19 PM
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Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.
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Scooped by
Kasia Hein-Peters
June 8, 2016 4:09 PM
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Yelp Uses Humor To Show How It Can Help - 06/08/2016
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