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Scooped by
Kasia Hein-Peters
August 14, 2016 11:23 PM
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Innovative brand marketers are redefining cause marketing by using virtual reality to tell meaningful stories about underserved communities.
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Scooped by
Kasia Hein-Peters
August 14, 2016 9:57 PM
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Applying the principles of behavioral psychology can improve the quality of customer interactions and build brand recognition as a customer-centric organization.
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Scooped by
Kasia Hein-Peters
August 13, 2016 10:38 PM
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With 925 flights in the skies each day, JetBlue’s fuel choices present a significant opportunity to reduce greenhouse gas emissions for the aviation industry. As head of sustainability at the airline, Sophia Mendelsohn champions its vision to reduce environmental impact – and the operational strategies required to make that happen. We caught a few minutes with her at SB’16 San Diego in June to learn more.
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Scooped by
Kasia Hein-Peters
August 12, 2016 12:22 PM
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We found a bunch of awesome things when we visited Pixar's HQ, including schools, sports pitches, bars, and a very sad Woody.
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Scooped by
Kasia Hein-Peters
July 16, 2016 12:45 PM
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Dr Nicolas Hamelin, Associate Prof. of Marketing & Head of the Neuromarketing Center at S P Jain, explains how and why marketers use consumers’ unconscious biases to sell their products.آ
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Scooped by
Kasia Hein-Peters
July 16, 2016 12:21 PM
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A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
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Scooped by
Kasia Hein-Peters
July 16, 2016 11:58 AM
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The Dow Chemical Company recently released its 2015 Sustainability Report, which examined the company’s journey toward reaching its 2015 goals and what it’s already achieved looking ahead to 2025. I caught up with corporate VP and Chief Sustainability Officer Neil Hawkins to learn more.
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Scooped by
Kasia Hein-Peters
July 16, 2016 6:46 AM
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How did the ads from two of the biggest sporting rivals play out in consumers' brains? Heather Andrew, the UK CEO at Neuro-Insight, investigates and offers some wider lessons for brands.
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Scooped by
Kasia Hein-Peters
July 8, 2016 3:07 PM
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The holy grail of marketing—a universal predictor of customer behaviour—may be closer than ever, thanks to recent advances in the field of neuromarketing.
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Scooped by
Kasia Hein-Peters
July 7, 2016 3:05 PM
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Should prices be precise or rounded? New pricing research shows that each approach may work better for rational or emotional decision-making.
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Scooped by
Kasia Hein-Peters
July 6, 2016 4:48 PM
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Why Snapchat Is Frustrating The Hell Out Of Marketers - 07/06/2016
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Scooped by
Kasia Hein-Peters
July 3, 2016 3:56 PM
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Lorna Munro, from Sydney, has set out to re-style Barbie and Bratz dolls. The result is beautiful, indigenous creations. What started as a hobby has now become a business, Lorna's Tribe.
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Scooped by
Kasia Hein-Peters
July 3, 2016 11:20 AM
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A mobile content strategy that includes micro-moments will help get you in front of customers that care little about brand loyalty.
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Scooped by
Kasia Hein-Peters
August 14, 2016 11:17 PM
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Data availability is making one-to-one marketing more viable for brands—and turning marketing campaigns into something much different.
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Scooped by
Kasia Hein-Peters
August 13, 2016 10:56 PM
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Years ago, Robert Fritz came up with the simple idea of the "path of least resistance." The idea is simple, yet profound: If you want people to change, make the change easier to do than not making the change. Right now, people mostly have to choose to do good, but the game changes when both the path of least resistance is the right thing and I have to make a conscious choice to do something I know is unsustainable. The list of ways companies could make "good" the default is endless.
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Scooped by
Kasia Hein-Peters
August 13, 2016 10:16 PM
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Scooped by
Kasia Hein-Peters
July 16, 2016 3:19 PM
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Digital advertising as we know it is less effective. Ad blocking and banner blindness are why. We are now seeing the explosive rise of influencer marketing.
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Scooped by
Kasia Hein-Peters
July 16, 2016 12:36 PM
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The rise of neuromarketing, a field of research that studies consumers’ cognitive and sensory responses to marketing stimuli, is challenging the status quo.
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Scooped by
Kasia Hein-Peters
July 16, 2016 12:02 PM
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More than half of the United States isn’t recycling, and PepsiCo has set out to change that through its new recycling initiative. Summed up in a recent ad, this is designed to help motivate people through a series of humorous examples of people doing activities such as dog-grooming, running a race and mowing the lawn halfway. The ad is the latest in a series of efforts by PepsiCo Recycling to raise awareness about recycling.
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Scooped by
Kasia Hein-Peters
July 16, 2016 11:42 AM
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Whether it’s the shift to more purposeful business, evolutionary/teal organisations, leading in the Millennial Age, CSR, or wellbeing-at-work, what lies beneath these initiatives is a deeper underlying metamorphosis of epic proportions. The more conscious we are of the tectonic shifts these surface waves are symptomatic of, the more successful we will be in redesigning for resilience.
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Scooped by
Kasia Hein-Peters
July 8, 2016 3:17 PM
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In marketing, behavioral economics can provide valuable insights by helping to identify the biases and emotions that impact customer decisions.
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Scooped by
Kasia Hein-Peters
July 7, 2016 3:45 PM
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Behavior change charity Hubbub has launched a new global website designed to aid councils and businesses who are looking for solutions in their fight to tackle litter. Complete with statistics on impact and costs per campaign, the charity hopes the website will help reduce wasteful spending by providing guidance on best practices and inspiration.
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Scooped by
Kasia Hein-Peters
July 6, 2016 5:28 PM
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Brand names, such as Frisbee, Band-Aid and Dumpster, have become the go-to word for the objects they represent.
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Scooped by
Kasia Hein-Peters
July 6, 2016 4:41 PM
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Discover a process for choosing the perfect color combination for your next data visualization
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Scooped by
Kasia Hein-Peters
July 3, 2016 11:32 AM
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The greatest innovations in marketing have occurred over the past decade, and are fueled by crowd-driven venues and user-generated content.
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