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Embodied cognition has influenced marketers for decades. Today, brands have new opportunities to create multisensory experiences for consumers. Learn how. 
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How EOS dared to enter an oversaturated market and became the lip balm of choice for the millennial generation.
Kasia Hein-Peters's insight:
EOS created a blue ocean in lip balm industry
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Neuromarketing is the study of how people’s brains work, in the effort to truly understand what people really want.
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Disney Consumer Products and Interactive Media and Dole Food Company have announced a co-branded assortment of fresh fruits and vegetables featuring iconic Disney, Pixar, Star Wars, and Marvel characters at grocery and retail stores nationwide to promote healthy eating among American children. The first program is rolling out this fall, and the partnership will continue in 2017 with a host of other health and nutrition education programs themed around other Disney, Star Wars and Marvel films and characters.
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Nudges that benefit companies and not consumers are a misguided use of a principle of behavioral economics.
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Learn about the value of bringing in elements of the disciplines of consumer psychology and neuromarketing to your digital marketing strategy
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Jaclyn Murphy, Director of Brand Purpose at Edelman, opened an inspiring session on Wednesday afternoon where the brand purpose was made tangible in four brands - Arla Foods, Unilever, BT and Neste - that shared their experience and insights about how they are working to engage consumers in their purpose and get them involved in creating a change.
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By Katarina Nilsson, Founder, Eqvarium It’s never a good idea to settle for a compromise when it comes to naming your new product or company. A company or
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Hundreds of brands put countless resources into perfecting their Twitter marketing strategies, but these five are truly raising the bar.
Kasia Hein-Peters's insight:
A few great examples of Twitter marketing
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The framing effect is a powerful tool in your persuasion arsenal. This post takes an in-depth look at how to use it to fo from blah to wow.
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Emotion is the tool you need to create content that captures the attention of your target audience. You end up engaging their brains then their hearts.
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This Q&A with retail author and architect David Kepron was first published in Credibly Business Journal: Understanding the Needs of the New Consumer.
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For Pokmon marketing director JC Smith, the stories, characters, and 20-year legacy are key to Go's success, and the brand's future.
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Zappos is known for its unique organizational culture. Here's what brand marketers can learn from the online retailer about inspiring creative thought.
Kasia Hein-Peters's insight:
When brand equals culture and culture equals brand
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These companies are finding solutions to everyday problems by creating unique, out-of-the-box food products. What can we learn from them, and how can their concepts drive a better food system?
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Dove Dives Into Debate With Body-Shaming Campaign - 10/20/2016
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What can a CMO do to get better strategic support and key resources from a CEO?
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Consumers increasingly view marketing as manipulation. It is important to dispel this notion and the profession should take steps to do so.
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The field of neuromarketing may be new terrain for many marketers, but columnist Jeremy Smith helps you understand the principles behind it and how they can impact your conversion rate.
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For brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and mor
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Powerful stories connect us to the core of our humanity. Your brand story has to do the same.
Kasia Hein-Peters's insight:
Know your audience, know their stories...
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Whether you're a B2B or B2C company, you're selling to people—and people like stories. These 5 brands prove the power of story in B2B content marketing.
Kasia Hein-Peters's insight:
Storytelling plays an important role in B2B marketing
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“Our vision is that by 2030 all our products will have circular capabilities,” says IKEA’s sustainability manager, Jonas Engberg. It’s a bold statement to make, given that consumer-facing circular economy business models are still relatively embryonic, particularly in the retail market. But IKEA has been quietly piloting various initiatives across its European stores to see how it can build circularity into its service offering for customers.
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Learn about the incredible and complex ways your brain processes color.
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Policy comes after a study found 40% of women don’t relate to the women they see in advertisements
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