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Kasia Hein-Peters's insight:
A new variation of an iconic "Intel Inside" campaign
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The packaging industry in the U.S. is being challenged this month: four non-profit conservation organizations released a Plastics BAN (Better Alternatives Now) List in support of California’s Proposition 67 ban on carry-out plastic bags; and BillerudKorsnäs, which recently expanded into North America, is pushing the boundaries of paper packaging in the beverage sector with its 3D-forming technology.
Kasia Hein-Peters's insight:
Business can solve problems that business created...
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Santa, 'Unsung Heroes' Star In Coca-Cola's Holidays Spot - 11/25/2016
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How global organizations use the Net Promoter Score to elevate the customer experience and improve the bottom line.
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Every year on Black Friday millions of shoppers wait in line for hours, rush through the doors, and claw at each other to get the best deal. This year there's an alternative.
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Today, sportswear leader adidas and environmental organization Parley for the Oceans unveiled the first football and running performance products made from upcycled marine plastic waste recovered via Parley’s interception and cleanup operations in coastal areas of the Maldives.
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Movember has built its own viral marketing success through years of well-timed partnerships, social media savvy, and an overall engaging experience.
Kasia Hein-Peters's insight:
The Movember campaign has been running for 17 years now.
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Healthcare marketers have always had an uneasy relationship with digital, from early skepticism to reluctant adoption to befuddled excitement. Not onl
Kasia Hein-Peters's insight:
We've come a long way...
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Takeda’s IBD disease awareness campaign superhero Samarium is back, and this time he brought friends. The IBD-Unmasked campaign welcomed four new Marvel-created superheroes--two who also suffer from inflammatory bowel disease and two caregivers.
Kasia Hein-Peters's insight:
Comic characters employed in disease education
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Created by Plum Organics founder and CEO Neil Grimmer, Habit – which launches in January – guides users toward optimal health and wellbeing by creating a personal nutrition blueprint for each user. Unlike generic, one-size-fits-all eating fads, Habit develops nutrition recommendations based on an individual’s unique biology, metabolism and personal goals, then helps users reach their health goals by delivering fresh, personalized meals to their doorstep, and supporting through one-on-one wellness and nutrition coaching.
Kasia Hein-Peters's insight:
Dieting for health rather than for look
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Choice Architecture is the phrase behavioral economists use to explain that the way choices are presented can influence the decisions people make about them.
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New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.
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Ahead Of The Pack, Patagonia Goes All In For Planet - 11/23/2016
Kasia Hein-Peters's insight:
Patagonia is not afraid of making bold statements
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Trending: New Technologies Aiming to Turn the Tide on Home, Business Food Waste | Sustainable Brands
As we head into the most gluttonous week of the year here in the U.S., it’s helpful to be reminded that companies large and small continue to churn out new technologies in the ongoing war against food waste – both at the business and consumer level. Boston-based tech startup Spoiler Alert is expanding its reach thanks to a $2.5M of financing and a partnership with Sysco, and Whirlpool's WLabs has unveiled a new food recycler, Zera™, which converts home food waste into ready-to-use, homemade fertilizer.
Kasia Hein-Peters's insight:
Encouraging waste-free life
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Subaru Highlights Inspiring Stories - 11/25/2016
Kasia Hein-Peters's insight:
Subaru's donations impact people lives
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According to Southwest Airlines CEO Gary Kelly customer experience carries the airline through the toughest times.
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Understanding the role of marketing in the 2016 election
Kasia Hein-Peters's insight:
Election results explained by marketers
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NYFW went by quickly, but it doesn’t mean you have to buy into fast fashion.
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Presidential candidates are experts in the art of crafting a powerful brand story. Here are five lessons your brand can use to stand the test of time.
Kasia Hein-Peters's insight:
Lessons from the election campaign
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Enterprise Rent-A-Car Partners With Live Nation - 11/07/2016
Kasia Hein-Peters's insight:
Enterprise is trying to differentiate through an emotional campaign in a crowded market
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Kasia Hein-Peters's insight:
Good messaging shouldn't be boring
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Teams and organizations more often apply business sense to humans, rather than applying human sense to business. And yet, human sense and empathy are essential drivers for both business results and positive societal impact by brands and companies. Humanizing business means putting people and our role in society at the heart of our brands and cherishing this behaviour as an engine for growth. Can you create the difference in your organization?
Kasia Hein-Peters's insight:
Human-centric business approach
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Here's how the company is becoming a household name without compromising its principles.
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