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You have to align three things: value, profit, and people. 
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Scoop.it!
This week, Google announced that all of its operations, including offices and data centers, will be powered by 100 percent renewables next year. Its investments have led to $3.5 billion in infrastructure spending over the past several years.
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Tesla CEO and SolarCity chairman Elon Musk just announced a new way to power your home with solar power. The product is called Solar Roof, and it’s designe
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Too often, many consumers get stuck before making a choice—and then they do nothing. Why does this happen? Learn ways organizations can leverage behavioral economics lessons to help consumers commit to new actions.
Kasia Hein-Peters's insight:
Share your insight
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Get ready for your daily dose of holiday feelsvertising.
Kasia Hein-Peters's insight:
Another heart-wrenching Christmas ad...
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Here's a pretty amazing ad from BBDO New York, with a mystery at its core. At the outset, we meet Evan, a high school kid who can't wait for summer break. He's so bored that he begins etching words into a table in the library.
Kasia Hein-Peters's insight:
This ad left me speechless...
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Kellogg Joins Brands Dropping Ads From Breitbart, Cites Values - 12/01/2016
Kasia Hein-Peters's insight:
Brands should choose where to advertise
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Rambler’s Way, an ethically sourced, skillfully crafted American made sustainable clothing company announced today an extensive rebrand across the company along with the new tagline ‘Clothing for a Good Life’. The new brand look and feel embodies Ramblers Way’s commitment to protect the planet, support local economies and build its business based on lifelong values.
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Explore how you can win at marketing campaign optimization using the science of memory to make your content more impactful.
Kasia Hein-Peters's insight:
Nostalgia and polar bears
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Our very own Scott Nelson who heads up Viber in North America sat down with Richard Jackson of Voxburner to discuss all things Viber, YMS16, and what Viber are doing to stand out in the crowd. This post was first published on Voxburner.
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Can neuromarketing explain why Trump won, and why the polls were so wrong? Four business takeaways from the 2016 Election.
Kasia Hein-Peters's insight:
Yet another analysis of Trump winning strategy
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Customer loyalty expert Noah Fleming discusses his new book, the Customer Loyalty Loop, and shows that building repeat customers is a circular process
Kasia Hein-Peters's insight:
Podcast with Noah Fleming on customer loyalty
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Good On You, an ethical shopping app that has rated over 1,200 brands, plans to expand to the US.
Kasia Hein-Peters's insight:
You can buy better brands now
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It’s well-established in the neuroscience literature that people don’t process abstractions very well. Abstractions don’t attract charitable donations, stories of real people do.
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Dec. 7, 2016
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Increasing access to clean, safe and sustainable sanitation to 10 million people by 2022 is a top priority for personal care corporation Kimberly-Clark’s Sustainability 2022 goals, and on November 19, World Toilet Day, the company renewed its commitment to its Toilets Change Lives program, a multi-national commercial program that leverages the power of its well-known brands to educate and engage consumers and help solve the global sanitation crisis.
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"Santa Larry" is melting hearts in Minnesota — and across the country.
Kasia Hein-Peters's insight:
Share your insight
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Chefs for Seniors pairs elderly clients with cooks who visit each week to provide meals andjust as crucialcompanionship.
Kasia Hein-Peters's insight:
Better food for seniors
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Aflac Targets Millennials With Humor - 12/01/2016
Kasia Hein-Peters's insight:
A frequently overlooked aspect of maintaining health is maintaining lifestyle... Aflec makes this point in their recent ad.
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Nudge Theory draws on human behaviour to create subtle policy 'nudges' that encourage people to make good or healthier choices. The Policy Shop investigates.
Kasia Hein-Peters's insight:
Nudging as important tool for public health policy
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Nov. 11, 2016
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Here are five common mistakes marketers make when talking to female consumers about health issues, writes, Kathy Delaney.
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Storytelling in content marketing is a powerful tool for connecting with your audience. It helps you sell, connect and engage more effectively.
Kasia Hein-Peters's insight:
Share your insight
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What's the most important sales rule? The answer from influence expert Robert Cialdini will surprise you.
Kasia Hein-Peters's insight:
You should genuinely like your customers
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Neuromarketing is any marketing or market research activity that uses the ways of brain science or is informed by the findings or insights of brain science.
Kasia Hein-Peters's insight:
Short review of neuromarketing
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