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Scooped by
Kasia Hein-Peters
January 10, 2017 4:44 PM
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It ain't easy getting people to save money
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Scooped by
Kasia Hein-Peters
January 8, 2017 2:22 PM
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Athleta Taps World's Oldest Yoga Teacher For 'Power Of She' - 01/05/2017
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Scooped by
Kasia Hein-Peters
January 8, 2017 1:09 PM
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The tension that religions seek to address with their tenets around ‘love thy neighbour’ and ‘karma’ is the same tension that the sustainability movement addresses: Both examine the balance between individual freedom and social responsibility. So it is not surprising that religion and sustainability are starting to overlap. This tension is even coming to the fore in popular culture. In this environment, business is rightly questioning whether it has the right balance between selfish and social — and businesses across the world are asking whether profit should be their only purpose.
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Scooped by
Kasia Hein-Peters
January 4, 2017 1:45 AM
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Another Year Of Upheaval For Food, Beverages, Restaurants - 01/03/2017
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Scooped by
Kasia Hein-Peters
January 1, 2017 11:39 PM
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Neuroscience has some new answers to the age-old question, are we good or evil, that can help marketers and creatives build a winning content strategy.
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Scooped by
Kasia Hein-Peters
January 1, 2017 2:27 AM
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In a bid to reposition itself as a producer of convenient natural products, Campbell Soup Company is set to launch Well Yes!, a “clean” canned soup line, with a corresponding campaign that encourages consumers to make small, healthy daily choices rather than big, unrealistic resolutions. The new, ready-to-serve soups feature simple, recognizable ingredients, contain no artificial colors, flavors, ingredients or modified starches, and come in non-BPA-lined, recyclable cans.
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Scooped by
Kasia Hein-Peters
January 1, 2017 12:15 AM
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Most of our decisions and actions come from our unconscious. As a Product Manager I am keen to understand how it all works and what makes us do things that we do. I highly recommend to read Neuro Web…
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Scooped by
Kasia Hein-Peters
December 30, 2016 10:03 PM
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Subaru Encourages Us To #SeizeTheSnowDays - 12/30/2016
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Scooped by
Kasia Hein-Peters
December 18, 2016 2:41 PM
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Tis the season, and we all are buying gifts. The question is how to do so without saddling friends and families with returns, throwaway gift paper or mounds of fattening desserts. 3p's Bill Roth rounds up a quick list of ideas.
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Scooped by
Kasia Hein-Peters
December 11, 2016 12:36 PM
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To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking and practices in seven key areas.
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Scooped by
Kasia Hein-Peters
December 11, 2016 9:57 AM
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CaringCrowd® is a crowdfunding platform dedicated to global public health. But what does that really mean? The platform is a community of individual
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Scooped by
Kasia Hein-Peters
December 11, 2016 9:31 AM
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Learn the science behind how triggers, nudges and privileged moments help marketers move people towards their products and services.
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Scooped by
Kasia Hein-Peters
December 11, 2016 7:10 AM
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Check out our list of 15 delightful holiday marketing campaigns from brands on email, social media, the web, and television -- and use these ideas to fuel your own holiday marketing ideas.
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Scooped by
Kasia Hein-Peters
January 10, 2017 4:33 PM
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An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there’s new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively [...]
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Scooped by
Kasia Hein-Peters
January 8, 2017 2:15 PM
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Customers who have a positive emotional experience are 12x more likely to recommend a company. So how do you create better customer experiences?
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Scooped by
Kasia Hein-Peters
January 8, 2017 12:49 PM
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When the UN’s Sustainable Development Goals went into effect on January 1st, 2016, there was a feeling of hope and global awareness. COP21 in Paris represented a promising peek into the collaborative efforts of businesses and people around the world. Now, almost an entire year since the UN made a call to action for global business leaders, who has been listening? We are just beginning to see the effect of the UN’s goals, but what businesses are performing their due diligence to better the health and wellbeing of the humans and the world?
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Scooped by
Kasia Hein-Peters
January 4, 2017 1:33 AM
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Interesting Campaigns Lead To Well-Read Stories - 01/03/2017
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Scooped by
Kasia Hein-Peters
January 1, 2017 11:29 PM
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To many in the film industry and business arena, Robert McKee is the world's foremost educator on story craft and brand storytelling.
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Scooped by
Kasia Hein-Peters
January 1, 2017 2:21 AM
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Giving back to the communities that supply your business with labor and raw materials isn’t just a matter of ethics or public relations; it’s also a wise business practice to adopt for its own sake. Taking care of the people who live and work in your company’s shadow ensures the long-term sustainability of your supply chain and improves the quality of the talent pool that may someday produce your best and brightest employees.
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Scooped by
Kasia Hein-Peters
December 30, 2016 11:45 PM
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Marketing in 2017 will be all about customer experience, and brand success will depend on delivering more joined-up, relevant conversations with customers.
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Scooped by
Kasia Hein-Peters
December 18, 2016 3:38 PM
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6 ways to make the whole company unofficial members of your content marketing team – Content Marketing Institute
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Scooped by
Kasia Hein-Peters
December 11, 2016 1:04 PM
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Dec. 6, 2016
The true indicators of a loyal customer are found in
the experience, not the outcome, and in those touchpoints that are
important to the c
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Scooped by
Kasia Hein-Peters
December 11, 2016 12:02 PM
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The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
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Scooped by
Kasia Hein-Peters
December 11, 2016 9:45 AM
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Why Brands That Are Direct Are Powerful - 12/05/2016
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Scooped by
Kasia Hein-Peters
December 11, 2016 7:24 AM
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With Cause Efforts, Macy's, Target, Kroger Hope To Amplify Santa's Swagger - 12/07/2016
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