Every company needs a great website, but does it answer these 3 marketing questions about your product? What, Why, and How?
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OnMarketing: Marketing Tips for Growth
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Marketing topics to help companies grow.
Curated by
Jennifer Palmer Farrington
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Discover 5 major brands with a YouTube presence you can't help but love, and associated YouTube marketing tips. Via Stefano Principato
Jennifer Palmer Farrington's insight:
Geico is still my favorite ad of all time
Stefano Principato's curator insight,
August 25, 2013 4:27 AM
Companies are embracing video and multimedia marketing and here are five examples of companies that have very compelling YouTube profiles and why they are shining examples of multimedia marketing.
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20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coc Via Stefano Principato
Jennifer Palmer Farrington's insight:
Personally I love Adobe's CMO.com
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Content marketing isn’t just about targeting the consumer. It’s actually a great tool for reaching influencers and decision-makers in the B2B sphere. Although don’t just take my word for it.
Jennifer Palmer Farrington's insight:
89% of those using content marketing believe that customer testimonials are a very effective content marketing tool to employ.
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Learn why context is so important not just for marketing, but also for sales and services, too...calls-to-action which dynamically challenge and are relevant to the view had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors.
Jennifer Palmer Farrington's insight:
Technology has advanced to the point that we can know specifically what our customers are looking at and for - making our job easier to reach out and be meaningful to them
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The worlds of content marketing and comedy don't exactly overlap, but we're here to tell you that there are lessons to be learned from comedy writing that can apply to content. Seriously, find out ...
Jennifer Palmer Farrington's insight:
Be original in your content and specialize in the tactics you use.
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Jennifer Palmer Farrington's insight:
Love how short this is!
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Web: http://www.entrepreneurs-journey.com Planning for a world when email marketing is not effective, what can we use instead? Is there a way to hedge our be...
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Customer success stories are great middle or bottom of funnel tools for B2B Marketers. Here's a guide for crafting a powerful one that gets results.
Jennifer Palmer Farrington's insight:
Telling a compelling story of a problem you've solved for a client is the most effective way for a prospect to put themselves in the right frame of mind to see that they can be your client and you can solve their similar problem.
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Companies with high levels of employee engagement saw a 19.2% increase in operating income.
Jennifer Palmer Farrington's insight:
Job security and being appreciated help overall work satisfaction!
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You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. Via Stefano Principato
Jennifer Palmer Farrington's insight:
As everything is available online, building a personal brand based on content is more important then ever.
Stefano Principato's curator insight,
August 18, 2013 11:02 AM
How this relates to content marketing is using different forms of content is the best way to show exactly why you’re an expert in your field.
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Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
Jennifer Palmer Farrington's insight:
When? Well what does your audience do during the day? When do you think they will see it - first thing in the morning? Take a look at what their typical day is and post when you think they would be most likely to read it.
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Startups create systems of efficiency to make organizations maximally awesome. That works for individuals too.
Jennifer Palmer Farrington's insight:
"Instead of planning things, do them." I've known that I can fall into the trap of planning out the day or week when honestly, I could have already been doing those things. Be a doer.
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Smart sales professionals are using effective network mining techniques combined with content assets to turn what we used to refer to as cold calls into very effective smart calls.
Jennifer Palmer Farrington's insight:
Understanding who is out there reading and responding to your social media, content driven campaigns is the key to being able to approach them with intelligent conversation.
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You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? Via Stefano Principato
Stefano Principato's curator insight,
August 25, 2013 6:17 AM
This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level.
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Good content marketing throws away all the conventional wisdom that's taught in an English class and embraces the culture that the internet has developed.
Jennifer Palmer Farrington's insight:
Knowing your audience and writing to them is better than following old English rules.
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Infographics are a popular topic. Here are tips for using infographics for B2B marketing.
Jennifer Palmer Farrington's insight:
Using infographics well can help define your message in a clear way that sticks with your audience.
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Are you involved in content marketing and still think that turkeys can fly? I suggest you read along.
Jennifer Palmer Farrington's insight:
Make sure the ads you run are a reflection of your company, its history and its culture - and double check the meanings in several languages!
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Don’t listen to social media gurus and forget the buzzwords. Here are the only 2 things you need to get started on a winning social media strategy: Are people talking about you AND did it leading to your desired outcome?
Jennifer Palmer Farrington's insight:
Going back to the fundamentals - is what you are doing on social media impacting your bottom line? If not, look into ways to tailor your approach.
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Email Marketing - You've probably heard the saying, It's better to ask for forgiveness than permission. All too often I hear from marketers and business owners who find themselves considering such an unfortunate ...
Jennifer Palmer Farrington's insight:
Make sure you remind your list how they came to be on it if you haven't emailed them in a long time.
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It can be easy to convey your passion for a product or service in the early days of a new business. As time goes by, not so much. Our Team Digital has advice.
Jennifer Palmer Farrington's insight:
I like to take a break and walk around the block a few times. It helps to clear my head and to think clearly.
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When you think about content strategy, think big picture. Think about a plan that impacts every single piece of content you create—be it a video, a blog post, a product description on your website, or a presentation you make to your clients.
Jennifer Palmer Farrington's insight:
Content strategy is the foundation you build your content marketing programs on top of...
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Storytelling is a hot topic in B2B marketing circles and is emerging as a critical best practice to help customers and constituents understand a company's value and problem-solving capabilities. By...
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Imagine a culture where everyone in the company looks out for the brand; regularly sharing insights about prospects/clients, powerful testimonials, success stories, or details about why a deal was...
Jennifer Palmer Farrington's insight:
Make sure you identify and meet your marketing needs and refresh your message and content regularly with new angles/hooks to get the audience's attention.
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Anyone who can figure out a good marketing strategy for a product like Viagra could probably promote anything.
Jennifer Palmer Farrington's insight:
I think Don Draper would agree, tell a better story about your product or brand. If your story makes a strong impact on the audience, you create a powerful connection.
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What needs does your service provide to the client? Keep it simple in the answer and use clever tools to get the message across.