OnMarketing: Marketing Tips for Growth
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Marketing topics to help companies grow.
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How To Help Your Internal Teams Fall in Love With Innovative Ideas

How To Help Your Internal Teams Fall in Love With Innovative Ideas | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content. #content #innovation #creative #curiosity

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2024: The Year of Compliance, Media Minefields and Marketing 'G-Jail'

2024: The Year of Compliance, Media Minefields and Marketing 'G-Jail' | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape. #google #emailmarketing #b2bmarketing

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Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving

Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one.

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How to Create Killer Content | Palmer-Farrington

How to Create Killer Content | Palmer-Farrington | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

How To Create Killer Content Today, there is a never-ending flow of “content” and “thought leadership” available for B2B companies. Thoughtfully created and properly targeted content can be evergreen and attract new clients to your business. #contentmarketing #thoughtleadership #B2B #marketingexpert

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Marketing in 2024: AI, Brand, and the End of Social Media?

Marketing in 2024: AI, Brand, and the End of Social Media? | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year. #marketingtrends #b2bmarketing #marketingfreelancer @yourmarketerllc

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GenAI in 2024: Three B2B Marketing Predictions

GenAI in 2024: Three B2B Marketing Predictions | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions. #marketing #AI #AIMarketing

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OPINION: Better Marketing Metrics CMOs Can Give CFOs

OPINION: Better Marketing Metrics CMOs Can Give CFOs | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales. Stop focusing on only the last action! #CMO #CFO #B2bmarketing #marketingfreelancer

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Landing a Role in the C-Suite: A CMO's Best Advice

Landing a Role in the C-Suite: A CMO's Best Advice | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

For the aspiring CMOs out there, here's one CMO's best advice. My favorite: Don't be afraid to pivot. #marketingleadership #CMO #marketingadvice

Volppp's curator insight, November 2, 2023 7:43 PM
Format.bat data dives class Login with Facebook Login with Twitter Login with Login with Facebook Login with Twitter Login with LinkedIn Login with Yammer Sign in with Google Email Password Remember me Log in Did you forget your Login with Yammer Sign in with Google Email Password Remember me Log in Did you forget your.exet
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On Talking to Your CFO: Proving Marketing's Value in Four Steps

On Talking to Your CFO: Proving Marketing's Value in Four Steps | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

Here are four critical steps to focus on to share the right KPIs instead of relying on vanity metrics with your CFO.

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2024 B2B Content Marketing Trends [Research]

2024 B2B Content Marketing Trends [Research] | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report. #b2bmarketing #marketingbudget #marketingKPI #marketingcontent

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3 Questions To Help You Evolve Your Content and Marketing

3 Questions To Help You Evolve Your Content and Marketing | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program, but you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.

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Evolve Or Die: Why Digital Transformation Is More Important Than Ever - Brand Quarterly

Evolve Or Die: Why Digital Transformation Is More Important Than Ever - Brand Quarterly | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

Over the last few years, digital transformation has been one of the hottest topics at just about every business conference and event. It’s a subject which keeps the CEO awake at night yet is not always clearly defined or understood

Jennifer Palmer Farrington's curator insight, June 19, 2017 4:30 PM

Any consultant who tells you they will deliver a digital transformation ‘project’ is peddling snake oil. It's no "project!"

The need to help your team to improve,  change, even re-skill where necessary and adapt to the evolution. It's happened, and we have to accept it.

Robert Moore's curator insight, August 25, 2023 2:46 AM

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How to Increase B2B Sales With Email Marketing

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Email marketing is still one of the best B2B strategies to help reach your prospects and convince them to choose your company.

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The Advanced LinkedIn Ads Guide

The Advanced LinkedIn Ads Guide | OnMarketing: Marketing Tips for Growth | Scoop.it
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B2B marketers find LinkedIn a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice. #LinkedIn #LinkedInAd #socialmedia #paidsocialads

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Crack the LinkedIn Code With Advice From Marketers Who Did It

Crack the LinkedIn Code With Advice From Marketers Who Did It | OnMarketing: Marketing Tips for Growth | Scoop.it
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LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform. #socialmedia #marketing #linkedin
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How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]

How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required] | OnMarketing: Marketing Tips for Growth | Scoop.it
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Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization. #content #contentmanagement #marketing

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Attention Metrics Hot for 2024

Attention Metrics Hot for 2024 | OnMarketing: Marketing Tips for Growth | Scoop.it
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What metrics are better than downloads? This article highlights an old marketing metric that's back in a new way for 2024 – and how you can start tracking it. #markretingROI #marketingmetrics #analytics

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New Study Reveals Clear Writing Tips for B2B Marketers

New Study Reveals Clear Writing Tips for B2B Marketers | OnMarketing: Marketing Tips for Growth | Scoop.it
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Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips. #contentmarketing #writing #marketing @yourmarketerllc

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Does CEO-CMO Alignment Go Far Enough for Business Growth?

Does CEO-CMO Alignment Go Far Enough for Business Growth? | OnMarketing: Marketing Tips for Growth | Scoop.it
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New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do. #marketing #CEO #CMO #marketingROI #marketingfreelancer

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Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?

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Content Proofreading and Editing Tips

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How To Write Click-Worthy Headlines

How To Write Click-Worthy Headlines | OnMarketing: Marketing Tips for Growth | Scoop.it
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Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.

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Why Investors Trust Marketing, But Not Marketers

Why Investors Trust Marketing, But Not Marketers | OnMarketing: Marketing Tips for Growth | Scoop.it
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A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.

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The 7 Steps for Optimizing Your Marketing Processes | SendPulse Blog

The 7 Steps for Optimizing Your Marketing Processes | SendPulse Blog | OnMarketing: Marketing Tips for Growth | Scoop.it
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Find out how to improve and optimize your marketing efforts to maximize your desired business outcomes in seven steps using the DMAIC methodology.

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5 strategies B2B marketing and sales teams can bank on as markets tighten

5 strategies B2B marketing and sales teams can bank on as markets tighten | OnMarketing: Marketing Tips for Growth | Scoop.it
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When budgets get tight, it's time to focus on what is going to make you the most money in the shortest amount of time. This article highlights the top-5 marketing and sales strategies for 2023.

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