OnMarketing: Marketing Tips for Growth

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content. #content #innovation #creative #curiosity

Multichannel rights are an important part of digital marketing, and now is the time to make sure you have your website set up properly. Here are strategies for navigating the new landscape. #google #emailmarketing #b2bmarketing

According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one.

How To Create Killer Content Today, there is a never-ending flow of “content” and “thought leadership” available for B2B companies. Thoughtfully created and properly targeted content can be evergreen and attract new clients to your business. #contentmarketing #thoughtleadership #B2B #marketingexpert

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year. #marketingtrends #b2bmarketing #marketingfreelancer @yourmarketerllc

How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions. #marketing #AI #AIMarketing

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales. Stop focusing on only the last action! #CMO #CFO #B2bmarketing #marketingfreelancer

For the aspiring CMOs out there, here's one CMO's best advice. My favorite: Don't be afraid to pivot. #marketingleadership #CMO #marketingadvice

Here are four critical steps to focus on to share the right KPIs instead of relying on vanity metrics with your CFO.

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report. #b2bmarketing #marketingbudget #marketingKPI #marketingcontent

The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program, but you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.

Email marketing is still one of the best B2B strategies to help reach your prospects and convince them to choose your company.

B2B marketers find LinkedIn a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice. #LinkedIn #LinkedInAd #socialmedia #paidsocialads

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization. #content #contentmanagement #marketing

What metrics are better than downloads? This article highlights an old marketing metric that's back in a new way for 2024 – and how you can start tracking it. #markretingROI #marketingmetrics #analytics

Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips. #contentmarketing #writing #marketing @yourmarketerllc

New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do. #marketing #CEO #CMO #marketingROI #marketingfreelancer

It is no surprise to know that research finds marketing is not aligned operationally. But the study’s takeaways miss what you need to do to fix that. We have a thought. #marketingcontent #marketing #marketingROI #marketingfreelancer

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience. #contentmarketing #editing #writing #marketing @yourmarketerllc

Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.

A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.

Find out how to improve and optimize your marketing efforts to maximize your desired business outcomes in seven steps using the DMAIC methodology.

When budgets get tight, it's time to focus on what is going to make you the most money in the shortest amount of time. This article highlights the top-5 marketing and sales strategies for 2023.