Data Warehousing juggernaut Teradata surveys over 2200 marketers globally, on their data harnessing strategies, and shares the results.
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OnMarketing: Marketing Tips for Growth
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Marketing topics to help companies grow.
Curated by
Jennifer Palmer Farrington
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Throughout 2012, video marketing for B2B marketers undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect t
Jennifer Palmer Farrington's insight:
Clearly script out the purpose and the need your video will fill, and go for it! Video is powerful for B2B firms to tell their story, have happy clients tell their stories and get the message to the marketplace. More video please!
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You wouldn’t walk into a crowded party and shout, “ok, who here is the most popular? It’s time for you to tell everyone about ME!” That’s what cold pitches of influencers is like. It happens all the time. Instead, you should discover people now (right now!), get to know them over time,enjoy the huge wins that come with paying attention to the best in your field, and then pitch them later once you’re a known and respected entity. Via Jaana Nyström
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How can you get anything done when your tasks turn into competing preoccupations In this age of distraction it's all about monotasking. Here are six...
Jennifer Palmer Farrington's insight:
Love "Don't tolerate boredom" - find that there is less olerance for wasting time when you are focused on doing only one thing at once!
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I'm always struck by the number of people who complain about the amount of email they receive and how much they despise their inbox -- not because their complaints aren't valid but because my own
Jennifer Palmer Farrington's insight:
Great points to manage email traffic. I especially like #1 - send less email!
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HubSpot gives you a view into what the world would be like without Twitter in this humorous infographic.
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Jennifer Palmer Farrington's insight:
While Big Data can help identify new prospects, there are still opportunities beyond it. It will still show an incomplete picture if you rely too much - you still need the human interaction to flush out real opportunity and to build relationships.
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Step one: After you finish this article write down what you think of it. A tweet counts
Jennifer Palmer Farrington's insight:
Ever see the t-shirt, I'm with Stupid? Wake up! Stop listening to everyone around you and start thinking for yourself. Love #3 - Schedule thinking time. Too often we are just on auto-pilot, going from one task to another and don't take the time to really stop and think.
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You don't need to make crazy advances to convince people of your rightness. You just need to find where your and their perspectives align.
Jennifer Palmer Farrington's insight:
Empathy is a stong tool in staying focused on the individual you are trying to persuade, so they can see how you share an interest.
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From the moment your blaring alarm jostles you awake to the moment you fall asleep dreaming of Friday, Monday is a particularly difficult day to love.
Jennifer Palmer Farrington's insight:
A little humor for the day...
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business problems won't be solved simply by applying old improvement theories or by chasing strategic initiatives to become a social business. Old improvement Via Lydia's Marketing & Communication Consulting
Jennifer Palmer Farrington's insight:
Take a fresh look each and every budget season to try new methods of reaching your audience.
Lydia's Marketing & Communication Consulting's curator insight,
August 5, 2013 5:36 PM
Recommended read for all, not just B2Bs. "Today’s business problems won’t be solved simply by applying old improvement theories or by chasing strategic initiatives to become a social business."
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Great information in the survey - such as 75% of respondents report that they have difficulty in calculating ROI on their data-driven market spend.