OnMarketing: Marketing Tips for Growth
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OnMarketing: Marketing Tips for Growth
Marketing topics to help companies grow.
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Duh: 3 Ways To Be Less Stupid Today

Duh: 3 Ways To Be Less Stupid Today | OnMarketing: Marketing Tips for Growth | Scoop.it
Step one: After you finish this article write down what you think of it. A tweet counts
Jennifer Palmer Farrington's insight:

Ever see the t-shirt, I'm with Stupid?  Wake up!  Stop listening to everyone around you and start thinking for yourself.  Love #3 - Schedule thinking time.  Too often we are just on auto-pilot, going from one task to another and don't take the time to really stop and think.


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How To Be Totally Persuasive, But Not At All Sleazy

How To Be Totally Persuasive, But Not At All Sleazy | OnMarketing: Marketing Tips for Growth | Scoop.it
You don't need to make crazy advances to convince people of your rightness. You just need to find where your and their perspectives align.
Jennifer Palmer Farrington's insight:

Empathy is a stong tool in staying focused on the individual you are trying to persuade, so they can see how you share an interest.

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This Is Your Monday in GIFs

This Is Your Monday in GIFs | OnMarketing: Marketing Tips for Growth | Scoop.it
From the moment your blaring alarm jostles you awake to the moment you fall asleep dreaming of Friday, Monday is a particularly difficult day to love.
Jennifer Palmer Farrington's insight:

A little humor for the day...

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Chasing The Wrong Solutions

Chasing The Wrong Solutions | OnMarketing: Marketing Tips for Growth | Scoop.it
business problems won't be solved simply by applying old improvement theories or by chasing strategic initiatives to become a social business. Old improvement

Via Lydia's Marketing & Communication Consulting
Jennifer Palmer Farrington's insight:

Take a fresh look each and every budget season to try new methods of reaching your audience.

Lydia's Marketing & Communication Consulting's curator insight, August 5, 2013 5:36 PM

Recommended read for all, not just B2Bs. "Today’s business problems won’t be solved simply by applying old improvement theories or by chasing strategic initiatives to become a social business."

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Quote for today

"I begin with an idea, and then it becomes something else." -- Pablo Picasso
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Brainstorming Session

Brainstorming Session | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

Work as a team - trash talking is a quick way to lose trust and confidence in each other.

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The big idea is dead, long live the long idea

The big idea is out. The long idea is in.
Jennifer Palmer Farrington's insight:

I like the idea that having your brand be a long story, and the touchpoints are chapters in the book that get the audience moving along the path.  Interesting concept.

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How to turn content marketing into content ROI - VentureBeat

How to turn content marketing into content ROI - VentureBeat | OnMarketing: Marketing Tips for Growth | Scoop.it
How to turn content marketing into content ROI
VentureBeat
Content marketing is the latest buzz word on the lips of marketers and for good reason. People are no longer directly contacting vendors to make their buying decisions.
Jennifer Palmer Farrington's insight:

Educate and then sell! All marketing should have ROI tied in to the process.

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Mid Year Report 2013: Current Trends in B2B Lead Generation

Mid Year Report 2013: Current Trends in B2B Lead Generation | OnMarketing: Marketing Tips for Growth | Scoop.it
The B2B Marketing Technology Community on LinkedIn conducted this year’s lead generation survey to better understand how new challenges are affecting today’s B2B marketers.

Via Liana Ling
Jennifer Palmer Farrington's insight:

I think lead generation needs to be #1 every year for B2B marketing.  If we are not generating new business, we aren't marketing well.

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Executives Try to Control Everything - Not Always a Good Idea

Executives Try to Control Everything - Not Always a Good Idea | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

How many times has a marketer faced this situation? Executives can sometimes miss the point that word-of-mouth marketing, "buzz" can help a firm understand better what services are successful and why, and also the opposite - why something doesn't work.

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Marketing's Best Kept Secret - Play to Consumers' Existing Wants and Expectations

Marketing's Best Kept Secret - Play to Consumers' Existing Wants and Expectations | OnMarketing: Marketing Tips for Growth | Scoop.it
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
Jennifer Palmer Farrington's insight:

Be true to what people expect and want and the marketing possibilities open up and are more successful.

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Getting Buy-in from Firm Executives

Getting Buy-in from Firm Executives | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

If I could count the times I have encountered these critics I'd be rich!

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Delightful Customer Service

Ever stuck your head out the window of a moving car? It's totally underwhelming, at least for humans. Dogs sure enjoy it, though. Look at how delighted this ...
Jennifer Palmer Farrington's insight:

Keeping customers happy and sharing the happiness is one aspect of marketing - and one of the most rewarding - as GEICO's "Delightful" ads showcase.

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Monotasking Is The New Multitasking

Monotasking Is The New Multitasking | OnMarketing: Marketing Tips for Growth | Scoop.it
How can you get anything done when your tasks turn into competing preoccupations In this age of distraction it's all about monotasking. Here are six...
Jennifer Palmer Farrington's insight:

Love "Don't tolerate boredom" - find that there is less olerance for wasting time when you are focused on doing only one thing at once!

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7 Ways to Manage Email So It Doesn't Manage You

7 Ways to Manage Email So It Doesn't Manage You | OnMarketing: Marketing Tips for Growth | Scoop.it
I'm always struck by the number of people who complain about the amount of email they receive and how much they despise their inbox -- not because their complaints aren't valid but because my own
Jennifer Palmer Farrington's insight:

Great points to manage email traffic.  I especially like #1 - send less email!

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Over-Thinking Online Advertising

Over-Thinking Online Advertising | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

Sometimes marketers can fall into the trap of over-thinking.  Online advertising is moving at the speed of the attention-span of the audience. Make an intelligent decision and stick with it!

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How to Win Face-Time With Tough Prospects

How to Win Face-Time With Tough Prospects | OnMarketing: Marketing Tips for Growth | Scoop.it
Use these strategies to get in front of hard-to-reach potential clients and make a sale.
Jennifer Palmer Farrington's insight:

Use your existing client relationships to refer you into a prospect.

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3 Deadly Mistakes to Avoid When Writing Blog Posts

3 Deadly Mistakes to Avoid When Writing Blog Posts | OnMarketing: Marketing Tips for Growth | Scoop.it
If you want your website content to be taken seriously, steer clear of these missteps.
Jennifer Palmer Farrington's insight:

I love it when I come across one gigantic paragraph in an article.  One of the biggest turn-offs in reading!

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4 things B2B marketers get wrong on the social web

4 things B2B marketers get wrong on the social web | OnMarketing: Marketing Tips for Growth | Scoop.it
People have turned to the social web in their droves to market themselves and their companies. The very medium that people are using to connect and sell their services also provides all the informa...
Jennifer Palmer Farrington's insight:

Social media is about sharing and engaging with your audience - not just selling.  Make sure that you have a reason to your posts.

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Tried and True - Promotional Products Still Work

Tried and True - Promotional Products Still Work | OnMarketing: Marketing Tips for Growth | Scoop.it
Think hard about your clients. You should know what kind of promotional products will work for them.
Jennifer Palmer Farrington's insight:

Fit the promotional items with your brand image - are you a trendy firm? a traditional firm? a high-tech firm? and find promotional items that fit with who you are.

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17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | OnMarketing: Marketing Tips for Growth | Scoop.it
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...
Jennifer Palmer Farrington's insight:

Great tool to plan out your content work flow.

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Awesome Ad Series by O2 - Be More Dog

Jennifer Palmer Farrington's insight:

Clever ad series by O2 - the phone company in Europe.  Really makes you smile and remember who did the ad!

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10 Ways to Stretch Your Marketing Budget

10 Ways to Stretch Your Marketing Budget | OnMarketing: Marketing Tips for Growth | Scoop.it
Useful strategies to help you maximize your campaigns and save money.
Jennifer Palmer Farrington's insight:

Reuse your advertising for reprints, marketing campaigns, and utilize press releases - some simple ways to get the most out of a marketing dollar.

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Quote for today

"Business has only two functions - marketing and innovation."  -- Milan Kundera

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Shameless Marketing Tactics to get the Attention of our Customers

Jennifer Palmer Farrington's insight:

Cute babies and adorable animals -see them all the time in advertising.

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