Head back in time and see just how far we've come since 1985 -- then get excited about the future of technology.
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OnMarketing: Marketing Tips for Growth
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Marketing topics to help companies grow.
Curated by
Jennifer Palmer Farrington
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The design community has been in a tizzy since Marissa Mayer shared the shallow design process that led to the new Yahoo logo. Over a weekend, Marissa personally rolled up her sleeves to micromanage the logo design with a small team.
Jennifer Palmer Farrington's insight:
"Just because we know a little Photoshop or Illustrator does not make us designers. Only by respecting designers can we get to the best design."
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As social media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing.
Jennifer Palmer Farrington's insight:
My favorite - contacts do not equate to conversations!
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Your average user will review an email for a few seconds to see if it pertains to them. If they see long blocks of running text, they will shut down.
Jennifer Palmer Farrington's insight:
I agree - keep it to one page for an email max. Bullet point and chart where ever you can to make it easy to digest.
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Last week, the fast-food company Chipotle released a new marketing program, “The Scarecrow,” which depicts a kind of creepy, dystopian world that makes a heart-wrenching statement about
Jennifer Palmer Farrington's insight:
Key to remember - "your story isn't about you, it's what you do for others."
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Until recently, there wasn’t an easy way to see when your fans were likely to be online, and marketers had to experiment with different times to figure out what worked best.
Jennifer Palmer Farrington's insight:
Useful way to see the best time for people to post to their followers on Facebook
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Discover why getting started is the toughest part, and how to balance quality and quantity in the content creation process.
Jennifer Palmer Farrington's insight:
Just start writing - as with anything, it gets easier with time and practice.
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Prior to her Content Marketing World session, Ardath Albee conducted an online survey of B2B marketers and found the following top 3 goals for customer retention: 74% Increase Customer Renewals 74%...
Jennifer Palmer Farrington's insight:
It is easy to take for granted our existing clients. If we try to retain more clients by 5%, it can increase profits dramatically.
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Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then distributed through social media sites, blogs, email newsletters, webinars,
Jennifer Palmer Farrington's insight:
Keeping with my theme of content marketing...we need to shift some of the skill-sets of the marketing department to focus on being the team that feeds great content to our marketplace.
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Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year.
Jennifer Palmer Farrington's insight:
This is the best list I've found on the internet that lists content marketing resources for marketers to brush up on their marketing strategy.
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Content comes in all types of formats, shapes and styles and often the creator has only a few brief seconds to entice you to go beyond the headline or the opening line.
Jennifer Palmer Farrington's insight:
Best thing we can do as marketers is to put ourselves in the shoes of our buyer and provide them with information they want.
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Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.
Jennifer Palmer Farrington's insight:
By focusing your content marketing on specific goals for the firm, you will be more effective in tracking its ROI.
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Content is the oxygen of your social media ecosystem. Strategy is the process of converting it into results by regulating what you do, why you do it and how. While every piece of viral content isn’t necessarily marketing, all viral marketing delivers on the core 2 motivators: giving consumers a reason to share and care.
Jennifer Palmer Farrington's insight:
I think more B2B firms should concentrate on Convictional Content to communicate with our prospects. It is much more memorable and meaningful.
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Jennifer Palmer Farrington's insight:
We should post slide #5 on every office wall! The top-3 goals of content marketing:
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With B2B video, it's not about pleasing the masses but engaging directly with a smaller audience who is in position to benfit what you provide.
Jennifer Palmer Farrington's insight:
Case studies are the best way to show your audience how relevant you are to their needs.
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B2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer..
Jennifer Palmer Farrington's insight:
Take a look: "Professionals are networking on social media sites, going to LinkedIn “groups,” Facebook commentary and other social media avenues to get opinions on business purchases. More than one-third said they trust recommendations from associates and peers for the most valued content, and another 23% specifically cited social media."
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How many of these do you remember from growing up in the 80s? I had the Casio keyboard myself...