OnMarketing: Marketing Tips for Growth

Email marketing is still one of the best B2B strategies to help reach your prospects and convince them to choose your company.

You have a decent-sized email list, so how do you now make it work for you? Here are four ways you can maximize your email marketing strategy and use your email list to bring in new clients.

The B2B marketing landscape is dynamically evolving, which means what may work today may not drive effective results tomorrow.

Content marketing is important to B2B companies - creating and distributing relevant and valuable content helps you attract, acquire and engage your prospects and drive them to action. The key is to have a carefully defined process to increase your chances are for success.

Ever wish you could wave a magic wand and instantly turn an average department into a superstar marketing department? While it still is impossible, these 7 steps can help you to build a highly successful marketing team.

Having several "high-level" clients in your portfolio requires putting in specific marketing effort attracting them and ensuring them they will get the results they are seeking.

Looking for a great resource to help you with your content marketing goals? This checklist defines exactly how to set up your program step-by-step and measure your results. #marketingroi #contentmarketing 

With the short attention spans, you need to start thinking in micro-moments to capture your audience.

Sometimes you can have the best idea, product, service and it isn't taking off the way you expect. This podcast explores the need for a clear focus and vision and why failing is part of the journey to business success.

In B2B marketing, you need to earn the trust of your buyer. Empathy marketing gives your brand an edge - letting them know your company is there to help them succeed, even if they are not ready to buy from you right now. #B2Bmarketing #empathy #brand #growyourbusiness #womencmo #womeninbusiness @yourmarketerllc

Having a solid content marketing program is a cornerstone of any marketing plan. But there are some mistakes that you can avoid and some easy steps to make sure your content is staying fresh and conversational with your audience. #contentmarketing #marketingplan #marketingroi #womenbusinessowner #womencmos #growyourbusiness #marketinghelp #marketingfreelancers @yourmarketerllc

Creating a successful content marketing program requires a thoughtful approach, collaboration - and careful listening.

Trying to find out why your landing pages aren't converting? Try looking at these tips and you will have better results in your next campaign.

Email mailing lists are critical to every company and growing them are sometimes seem like a huge challenge. Here are 10 great suggestions on growing your list and making it bring you valuable new clients! 

Before you start off filming a video, create a strategy and plan for how you want to create and distribute your B2B video. You want to move your audience a step closer to making a purchase.

Marketers have a tough time delivering on their marketing goals when they are hindered by a lack control over their budget. 

Marketing budgets and spending are at the highest in a decade - including B2B firms -  check out the latest CMO Survey.

In honor of Women’s History Month, here are the voices of some of our favorite B2B marketers — who also happen to be women — along with a few other women outside of marketing. These 10+ inspirational women will help kick off your month.

Email AI is more than just testing subject lines. There are tools that can help you improve your targeting or personalization, copy for short-form content, and even personalized newsletters. 

Having trouble with your content marketing? Here are some great tips to help you this year improve your strategy and get more eyeballs on your content.

Video has one of the highest content marketing ROI. Learn 5 effective types of video content for content marketing, including what equipment and best practices to use for creating video content.

Account-based marketing lets you focus your resources on specific clients that you already know, and can make their engagement journey more effective than a generic marketing campaign. You can target each client with customized solutions - enhancing your ROI. #marketingROI #accountbasedmarketing #ABM #womanceo #marketingfreelancers @yourmarketerllc

How often are we treating our clients like they are our "one and only?" In marketing, personalizing our content takes time, but research shows that 70% of the client's journey is based on how they feel they are treated. #clientjourney @CMIContent #content #contentmarketing #marketingroi #marketinghelp #marketingfreelancer #womencmo @yourmarketerllc

Making videos for your website - awesome! Now you need to be sure that you allow your audience to FIND your videos.