OnMarketing: Marketing Tips for Growth

Content marketing is important to B2B companies - creating and distributing relevant and valuable content helps you attract, acquire and engage your prospects and drive them to action. The key is to have a carefully defined process to increase your chances are for success.

Ever wish you could wave a magic wand and instantly turn an average department into a superstar marketing department? While it still is impossible, these 7 steps can help you to build a highly successful marketing team.

Having several "high-level" clients in your portfolio requires putting in specific marketing effort attracting them and ensuring them they will get the results they are seeking.

Looking for a great resource to help you with your content marketing goals? This checklist defines exactly how to set up your program step-by-step and measure your results. #marketingroi #contentmarketing 

With the short attention spans, you need to start thinking in micro-moments to capture your audience.

Sometimes you can have the best idea, product, service and it isn't taking off the way you expect. This podcast explores the need for a clear focus and vision and why failing is part of the journey to business success.

In B2B marketing, you need to earn the trust of your buyer. Empathy marketing gives your brand an edge - letting them know your company is there to help them succeed, even if they are not ready to buy from you right now. #B2Bmarketing #empathy #brand #growyourbusiness #womencmo #womeninbusiness @yourmarketerllc

Having a solid content marketing program is a cornerstone of any marketing plan. But there are some mistakes that you can avoid and some easy steps to make sure your content is staying fresh and conversational with your audience. #contentmarketing #marketingplan #marketingroi #womenbusinessowner #womencmos #growyourbusiness #marketinghelp #marketingfreelancers @yourmarketerllc

Creating a successful content marketing program requires a thoughtful approach, collaboration - and careful listening.

Trying to find out why your landing pages aren't converting? Try looking at these tips and you will have better results in your next campaign.

Everyone has a podcast! This is the best session that explains how to start and grow an audience, and how to really get to be big in your category.

Content marketing is critical to B2B companies, but most don't know how to calculate the ROI. Many firms talk too much about themselves in their content. If you want to be seen as an authority in your area, write more about the trends in your industry and you will attract more unbranded search traffic as well.

Marketing budgets and spending are at the highest in a decade - including B2B firms -  check out the latest CMO Survey.

In honor of Women’s History Month, here are the voices of some of our favorite B2B marketers — who also happen to be women — along with a few other women outside of marketing. These 10+ inspirational women will help kick off your month.

Email AI is more than just testing subject lines. There are tools that can help you improve your targeting or personalization, copy for short-form content, and even personalized newsletters. 

Having trouble with your content marketing? Here are some great tips to help you this year improve your strategy and get more eyeballs on your content.

Video has one of the highest content marketing ROI. Learn 5 effective types of video content for content marketing, including what equipment and best practices to use for creating video content.

Account-based marketing lets you focus your resources on specific clients that you already know, and can make their engagement journey more effective than a generic marketing campaign. You can target each client with customized solutions - enhancing your ROI. #marketingROI #accountbasedmarketing #ABM #womanceo #marketingfreelancers @yourmarketerllc

How often are we treating our clients like they are our "one and only?" In marketing, personalizing our content takes time, but research shows that 70% of the client's journey is based on how they feel they are treated. #clientjourney @CMIContent #content #contentmarketing #marketingroi #marketinghelp #marketingfreelancer #womencmo @yourmarketerllc

Making videos for your website - awesome! Now you need to be sure that you allow your audience to FIND your videos. 

The pandemic has changed the way people think about careers and work. Many companies are listening and are putting in place changes to adapt to the different priorities their employees now have and expect. Others are turning a deaf ear. It will be interesting to see if this work culture change is going to continue or quietly go away.

Marketing needs to understand the cost of acquiring a new client, the lifetime value of a client in terms of revenue and client expansion, and the churn rate. Then build a budget off of those numbers and targets. It will be more meaningful and realistic to assist the bottom line.