OnMarketing: Marketing Tips for Growth
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OnMarketing: Marketing Tips for Growth

OnMarketing: Marketing Tips for Growth

Marketing topics to help companies grow.
Curated by Jennifer Palmer Farrington
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B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends

From www.slideshare.net - August 1, 2013 12:09 PM
Jennifer Palmer Farrington's insight:

Inperson events, case studies, webcasts, blogs and video top as best tactics for B2B firms.

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Let your buyer come to you! 120 Awesome Marketing Stats, Charts and Graphs

From www.slideshare.net - August 1, 2013 12:01 PM
Jennifer Palmer Farrington's insight:

The one stat that hit me was on slide 16 - Inbound marketing costs 61% less per lead than traditional, outbound marketing.

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When traditional advertising goes digital

When traditional advertising goes digital | OnMarketing: Marketing Tips for Growth | Scoop.it
August 1, 2013 9:16 AM
Jennifer Palmer Farrington's insight:

The funny thing is that I've actually seen this in a NYC subway, a QR code on an ad, when there was no service in that station.  Make sure the medium you are using actually works in placement!

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What does the marketing department do?

From www.slideshare.net - August 1, 2013 9:05 AM
For anyone who gets asked this question and needs a few simple diagrams to explain all the various facets of marketing.
Jennifer Palmer Farrington's insight:

Three visual slides showing what the marketing department does for a company.

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90 percent of customers find custom content useful, report says

90 percent of customers find custom content useful, report says | OnMarketing: Marketing Tips for Growth | Scoop.it
From www.prdaily.com - July 31, 2013 10:21 AM
Wishpond's "State of Content Marketing 2013" infographic is a report of a practice in excellent health.
Jennifer Palmer Farrington's insight:

Customize your content to your market segments.  Your message will be much more effective, and those campaigns that contain blogs generate 67 percent more sales leads.

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Quote for today

July 31, 2013 9:34 AM

“In marketing you must choose between boredom, shouting and seduction. Which do you want?”  - Roy H. Williams 

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The History of Marketing Infographic

From www.slideshare.net - July 31, 2013 9:23 AM
Jennifer Palmer Farrington's insight:

How did marketing get to where it is today?  Take a look at this great infographic that tells the history of marketing.

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People Don't Buy Price. They Buy an Outcome.

People Don't Buy Price. They Buy an Outcome. | OnMarketing: Marketing Tips for Growth | Scoop.it
From thesaleshunter.com - July 30, 2013 6:11 PM
It doesn't matter how cheap you are. Nobody is going to buy if they don't believe what your offering is going to help them. If every purchase is based on an expected outcome, then is there really any reason to worry so much about price?
Jennifer Palmer Farrington's insight:

For professional service firms, it is difficult to not fall into the trap of beating a competitors price.  If your price point is the value of the service (or more) don't reduce.  Showcase your added value.

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App Makes Creating a Single Page 'Pitch Site' Super Simple

App Makes Creating a Single Page 'Pitch Site' Super Simple | OnMarketing: Marketing Tips for Growth | Scoop.it
From www.entrepreneur.com - July 30, 2013 2:38 PM
Crushpath's easy-to-use software connects social media feeds and Salesforce software into one convenient package.
Jennifer Palmer Farrington's insight:

What a great idea to have focused landing pages based on a particular audience.

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The Art of the Response on Social Media

The Art of the Response on Social Media | OnMarketing: Marketing Tips for Growth | Scoop.it
From www.entrepreneur.com - July 29, 2013 4:26 PM
A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
Jennifer Palmer Farrington's insight:

Having a plan and guidelines to responding to company pages and comments is key to making sure you are consistent in your approach.

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13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships | OnMarketing: Marketing Tips for Growth | Scoop.it
From searchenginewatch.com - July 22, 2013 9:41 AM
Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands small and large. But following Twitter best practices can ease the pain and increase the exposure rate.

Via Jenni Hilton
Jennifer Palmer Farrington's insight:

Twitter and PR are a natural fit, if done correctly.

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Relevancy Is the Cornerstone of B2B Loyalty - Direct Marketing News

Relevancy Is the Cornerstone of B2B Loyalty - Direct Marketing News | OnMarketing: Marketing Tips for Growth | Scoop.it
From www.dmnews.com - July 19, 2013 2:55 PM
Customer insight helps to lay the foundation of relevant interactions that are essential to building trust with B2B buyers.

Via massimo facchinetti
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B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve | OnMarketing: Marketing Tips for Growth | Scoop.it
From contentmarketinginstitute.com - July 28, 2013 11:23 AM

Recent B2B marketing research findings stress that CMO roles need to expand and evolve (along with the entire B2B sales and marketing process). Find out what some of the report's specific findings ...


Via massimo facchinetti
Jennifer Palmer Farrington's insight:

Marketing and Sales needs to continue to expand as the business expands, and move forward or become obsolete.

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Quote for today

August 1, 2013 12:03 PM

"Sharing your expertise is not narcissistic.  People are looking for experts, so don't be afraid to share what you know." -- Josh Miles

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How have brands attracted their customers?

From www.slideshare.net - August 1, 2013 11:54 AM
Jennifer Palmer Farrington's insight:

Take a look at what story your brand should tell and use it in all mediums.

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Quote for today

August 1, 2013 9:07 AM

"Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it."  -- Shahrukh Khan

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101 Awesome Marketing Quotes

From www.slideshare.net - August 1, 2013 8:54 AM
Looking for something to inspire your marketing? Hear from these experts, and come see many of them at this year's INBOUND 2013.
Jennifer Palmer Farrington's insight:

Tons of great marketing quotes in this slide deck from Hubspot - My favorite: "Great content is the best sales tool in the world." - Marcus Sheridan

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7 Deadly Sins of Marketing

7 Deadly Sins of Marketing | OnMarketing: Marketing Tips for Growth | Scoop.it
July 31, 2013 9:43 AM
Jennifer Palmer Farrington's insight:

Think before launching a marketing campaign or even an activity.  Is it something that will generate qualified leads?

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Marketing budget time...

Marketing budget time... | OnMarketing: Marketing Tips for Growth | Scoop.it
July 31, 2013 9:26 AM
Jennifer Palmer Farrington's insight:

It is budget time for many marketing departments and it can be hard to maintain balance of spending vs. profitability.  Analyze each and every activity in your budget and ask: did it drastically increase our brand’s awareness and, did it generate leads and revenue.  If it didn’t, those are the items to cut first.

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10 Must-See Stats for Video Marketing

From www.youtube.com - July 31, 2013 9:21 AM
This video takes a look at the numbers to see just how popular online video is with today's B2B marketing organizations. For more content like this, visit us...
Jennifer Palmer Farrington's insight:

Video is now critical to B2B firms - it is the quickest, most reliable way to tell your company's story.

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Marketers need to be supportive of ideas

Marketers need to be supportive of ideas | OnMarketing: Marketing Tips for Growth | Scoop.it
July 30, 2013 12:39 PM
Jennifer Palmer Farrington's insight:

Don't shoot down an idea just because it hasn't been done before or might seem difficult. Cultivating talent requires openess.

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Strategy: Forget the Customer and Focus on Purpose?

Strategy: Forget the Customer and Focus on Purpose? | OnMarketing: Marketing Tips for Growth | Scoop.it
From www.futurelab.net - July 30, 2013 12:33 PM
Is purpose the vital access to performance and the starting point of strategy? What explains the variability in performance – revenues, profits, sha...
Jennifer Palmer Farrington's insight:

Making sure your firm has its purpose in mind when it creates its messages is important to keep on track

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Storytelling—Not Digital—Is Transforming The Creative Industry

Storytelling—Not Digital—Is Transforming The Creative Industry | OnMarketing: Marketing Tips for Growth | Scoop.it
From www.cmo.com - July 15, 2013 6:55 AM

Storytelling – not digital – is transforming the creative industry according to our own @bsnel: http://t.co/ukSLfp1T7g #marketing


Via Kfir Pravda
Jennifer Palmer Farrington's insight:

Having a story to tell first, then using multiple mediums for different audiences is more effective and efficient use of dollars.

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Why B2B Marketers Need to Use ROI Metrics to Ensure Optimal Lead Quality

Why B2B Marketers Need to Use ROI Metrics to Ensure Optimal Lead Quality | OnMarketing: Marketing Tips for Growth | Scoop.it
From sales-eu.tradepub.com - July 16, 2013 3:00 AM
A study by the Kellogg School of Management found that companies who do not measure their results from sales leads may actually experience lower closure rates.  Measuring quantifiable data is the only way to effectively avoid such a scenario.  ...

Via massimo facchinetti
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The Most Effective B2B Lead Generation Methods

The Most Effective B2B Lead Generation Methods | OnMarketing: Marketing Tips for Growth | Scoop.it
From www.marketingprofs.com - July 25, 2013 9:40 AM
Sales - The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report.

Via kellysmay, massimo facchinetti
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Lydia's Marketing & Communication Consulting's curator insight, July 25, 2013 11:58 AM

This is a great VISUAL breakdown of not only the most effective B2B lead gen tactics, but methods, challenges and effective brand awareness tactics as well. It's based on a survey of 423 B2B sales and marketing professionals.
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Hendrik Vos's curator insight, July 28, 2013 11:32 PM

Most interesting to see the views that show the total ineffectiveness of social media (in the perception of) for the respondents in producing sales leads as well as thje leadership postion of LinkedIn on this market.


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