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Storytelling – not digital – is transforming the creative industry according to our own @bsnel: http://t.co/ukSLfp1T7g #marketing Via Kfir Pravda 
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A study by the Kellogg School of Management found that companies who do not measure their results from sales leads may actually experience lower closure rates. Measuring quantifiable data is the only way to effectively avoid such a scenario. ... Via massimo facchinetti
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Sales - The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report. Via kellysmay, massimo facchinetti
Lydia's Marketing & Communication Consulting's curator insight,
July 25, 2013 11:58 AM
This is a great VISUAL breakdown of not only the most effective B2B lead gen tactics, but methods, challenges and effective brand awareness tactics as well. It's based on a survey of 423 B2B sales and marketing professionals. 
Hendrik Vos's curator insight,
July 28, 2013 11:32 PM
Most interesting to see the views that show the total ineffectiveness of social media (in the perception of) for the respondents in producing sales leads as well as thje leadership postion of LinkedIn on this market.
Scoop.it!
LinkedIn has launched Sponsored Updates, providing brands with a new way to build relationships with followers and non-followers.
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Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands small and large. But following Twitter best practices can ease the pain and increase the exposure rate. Via Jenni Hilton
Jennifer Palmer Farrington's insight:
Twitter and PR are a natural fit, if done correctly.
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Customer insight helps to lay the foundation of relevant interactions that are essential to building trust with B2B buyers. Via massimo facchinetti
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Recent B2B marketing research findings stress that CMO roles need to expand and evolve (along with the entire B2B sales and marketing process). Find out what some of the report's specific findings ... Via massimo facchinetti
Jennifer Palmer Farrington's insight:
Marketing and Sales needs to continue to expand as the business expands, and move forward or become obsolete.
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Having a story to tell first, then using multiple mediums for different audiences is more effective and efficient use of dollars.