OnMarketing: Marketing Tips for Growth
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Marketing topics to help companies grow.
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4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | OnMarketing: Marketing Tips for Growth | Scoop.it
You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing.

Via Stefano Principato
Jennifer Palmer Farrington's insight:

As everything is available online, building a personal brand based on content is more important then ever.

Stefano Principato's curator insight, August 18, 2013 11:02 AM

How this relates to content marketing is using different forms of content is the best way to show exactly why you’re an expert in your field.

Tanja Elbaz's curator insight, November 23, 2023 5:08 PM
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When are the Best Times for Marketers to Post on Facebook?

When are the Best Times for Marketers to Post on Facebook? | OnMarketing: Marketing Tips for Growth | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
Jennifer Palmer Farrington's insight:

When? Well what does your audience do during the day? When do you think they will see it - first thing in the morning? Take a look at what their typical day is and post when you think they would be most likely to read it.

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Borrow These 5 Smart Startup Habits To Maximize Your Productivity

Borrow These 5 Smart Startup Habits To Maximize Your Productivity | OnMarketing: Marketing Tips for Growth | Scoop.it
Startups create systems of efficiency to make organizations maximally awesome. That works for individuals too.
Jennifer Palmer Farrington's insight:

"Instead of planning things, do them." I've known that I can fall into the trap of planning out the day or week when honestly, I could have already been doing those things.  Be a doer.

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You Know You're a Marketer If...

You Know You're a Marketer If... | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

I realize I am annoying to watch movies with because I do this all the time!

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Keys to Delivering High-Impact Content

Keys to Delivering High-Impact Content | OnMarketing: Marketing Tips for Growth | Scoop.it
By delivering the right content to your buyers at the right points in their buyer journey, you can help them take incremental steps toward a sale.
Jennifer Palmer Farrington's insight:

Everyone wants their content to deliver leads to their company. But are you doing the right things to make it happen?

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SEO's Dilemma - Link Building vs. Content Marketing

SEO's Dilemma - Link Building vs. Content Marketing | OnMarketing: Marketing Tips for Growth | Scoop.it
Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right for us.

Via Gregg Breward
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How to Start Mapping Your Marketing Plan Right Now

How to Start Mapping Your Marketing Plan Right Now | OnMarketing: Marketing Tips for Growth | Scoop.it
Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Jennifer Palmer Farrington's insight:

Find a method and make it work - B2B can have a funnel to track how effective a campaign/event/activity is in the marketplace.

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Stop Analysis Paralysis! 10 Critical B2B Sales and Marketing Metrics | CustomerThink

Jennifer Palmer Farrington's insight:

Available, accurate and actionable data.  Not that easy and sometimes can become consuming to look and reinterpret the data until we are blue in the face.  Great post, focuses on the first 5 critical metrics.

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Avoid the Overkill: Aligning Marketing Automation with Content Marketing Strategy

Avoid the Overkill: Aligning Marketing Automation with Content Marketing Strategy | OnMarketing: Marketing Tips for Growth | Scoop.it
In order to engage with prospects effectively, marketing automation has become an integral part of the marketing landscape.
Jennifer Palmer Farrington's insight:

Automation helps, we all know it does.  But we still need to make sure that we avoid the pitfalls: 

  • Poor alignment with marketing content
  • Going overboard with automating content
  • Overkill
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50% of Marketers Feel They Are Not Viewed as Strategic Partners at their Company: Big Data Marketing Global Survey

50% of Marketers Feel They Are Not Viewed as Strategic Partners at their Company:  Big Data Marketing Global Survey | OnMarketing: Marketing Tips for Growth | Scoop.it
Data Warehousing juggernaut Teradata surveys over 2200 marketers globally, on their data harnessing strategies, and shares the results.
Jennifer Palmer Farrington's insight:

Great information in the survey - such as 75% of respondents report that they have difficulty in calculating ROI on their data-driven market spend.

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Drive Your Brand: The Definitive B2B Marketer’s Guide to Using Video

Throughout 2012, video marketing for B2B marketers undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect t
Jennifer Palmer Farrington's insight:

Clearly script out the purpose and the need your video will fill, and go for it!  Video is powerful for B2B firms to tell their story, have happy clients tell their stories and get the message to the marketplace. More video please!

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Stop Pitching Strangers on the Internet!

Stop Pitching Strangers on the Internet! | OnMarketing: Marketing Tips for Growth | Scoop.it
You wouldn’t walk into a crowded party and shout, “ok, who here is the most popular? It’s time for you to tell everyone about ME!”


That’s what cold pitches of influencers is like. It happens all the time.


Instead, you should discover people now (right now!), get to know them over time,enjoy the huge wins that come with paying attention to the best in your field, and then pitch them later once you’re a known and respected entity.


Via Jaana Nyström
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Monotasking Is The New Multitasking

Monotasking Is The New Multitasking | OnMarketing: Marketing Tips for Growth | Scoop.it
How can you get anything done when your tasks turn into competing preoccupations In this age of distraction it's all about monotasking. Here are six...
Jennifer Palmer Farrington's insight:

Love "Don't tolerate boredom" - find that there is less olerance for wasting time when you are focused on doing only one thing at once!

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Are You Optimizing Employee Insights for Your B2B Marketing?

Are You Optimizing Employee Insights for Your B2B Marketing? | OnMarketing: Marketing Tips for Growth | Scoop.it
Imagine a culture where everyone in the company looks out for the brand; regularly sharing insights about prospects/clients, powerful testimonials, success stories, or details about why a deal was...
Jennifer Palmer Farrington's insight:

Make sure you identify and meet your marketing needs and refresh your message and content regularly with new angles/hooks to get the audience's attention.

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Position It! Marketing Lessons from Don Draper

Position It! Marketing Lessons from Don Draper | OnMarketing: Marketing Tips for Growth | Scoop.it
Anyone who can figure out a good marketing strategy for a product like Viagra could probably promote anything.
Jennifer Palmer Farrington's insight:

I think Don Draper would agree, tell a better story about your product or brand.  If your story makes a strong impact on the audience, you create a powerful connection.

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5 Best Content Marketing Books

Continuing our Frequently Tweeted Question (FTQ) series with five book recommendations for your content marketing reading (plus one on the way!).

Via Stefano Principato
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Get Your Audience Hook, Line and Sinker: A 6-Point Email Marketing Checklist

Get Your Audience Hook, Line and Sinker: A 6-Point Email Marketing Checklist | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

One of the hardest things is to think like your buyer and to anticipate their reactions to your email.  But the closer you can get to putting yourself in their shoes, the better your response will be.

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Content Curation: Be a Social Connoisseur

Content Curation: Be a Social Connoisseur | OnMarketing: Marketing Tips for Growth | Scoop.it
Today’s curator is a curator of knowledge whose history of shares heightens their status in some cases to social connoisseur, a title not easily earned. Here are five ways to become a modern-day social connoisseur.
Jennifer Palmer Farrington's insight:

I look for content that is short enough to meet most attention spans, but is well written, has the "so-what" question asked and speaks to me at some level.

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The One Word That Will Help You Close More Sales

The One Word That Will Help You Close More Sales | OnMarketing: Marketing Tips for Growth | Scoop.it
Being curious about why your customers are buying will help you earn more sales. Here's one easy way to get there.
Jennifer Palmer Farrington's insight:

Ask the simple question "why" and listen for the reason.  The customer will tell you and it makes it much easier to close the sale.

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B2B Marketing Strategies for 2013 [INFOGRAPHIC] | Social Media Today

B2B Marketing Strategies for 2013 [INFOGRAPHIC] | Social Media Today | OnMarketing: Marketing Tips for Growth | Scoop.it
I’m dumbstruck that many B2B marketers wonder whether or not online marketing will really help for them.
Jennifer Palmer Farrington's insight:

Some interesting statistics - 77% of B2B marketers use blogs, 70% use videos!

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Forrester Report: The Social Media Habits of B2B Customers

Forrester Report: The Social Media Habits of B2B Customers | OnMarketing: Marketing Tips for Growth | Scoop.it
Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research..
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B2B Marketing Jokes for Your Friday

B2B Marketing Jokes for Your Friday | OnMarketing: Marketing Tips for Growth | Scoop.it
Some variations on B2B Marketing
Jennifer Palmer Farrington's insight:

Some funny ways to pick up a girl.

Nicolas Desachy's curator insight, March 27, 2014 5:12 AM

just for the fun of it

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10 Possibilities In a World Without Twitter

HubSpot gives you a view into what the world would be like without Twitter in this humorous infographic.
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Trust Is Not An Algorithm: Big Data Are Hot, But They Also Miss A Lot

Trust Is Not An Algorithm: Big Data Are Hot, But They Also Miss A Lot | OnMarketing: Marketing Tips for Growth | Scoop.it
Jennifer Palmer Farrington's insight:

While Big Data can help identify new prospects, there are still opportunities beyond it.  It will still show an incomplete picture if you rely too much - you still need the human interaction to flush out real opportunity and to build relationships.

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Duh: 3 Ways To Be Less Stupid Today

Duh: 3 Ways To Be Less Stupid Today | OnMarketing: Marketing Tips for Growth | Scoop.it
Step one: After you finish this article write down what you think of it. A tweet counts
Jennifer Palmer Farrington's insight:

Ever see the t-shirt, I'm with Stupid?  Wake up!  Stop listening to everyone around you and start thinking for yourself.  Love #3 - Schedule thinking time.  Too often we are just on auto-pilot, going from one task to another and don't take the time to really stop and think.


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