Companies with high levels of employee engagement saw a 19.2% increase in operating income.
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OnMarketing: Marketing Tips for Growth
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Marketing topics to help companies grow.
Curated by
Jennifer Palmer Farrington
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You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. Via Stefano Principato
Jennifer Palmer Farrington's insight:
As everything is available online, building a personal brand based on content is more important then ever.
Stefano Principato's curator insight,
August 18, 2013 11:02 AM
How this relates to content marketing is using different forms of content is the best way to show exactly why you’re an expert in your field.
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Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
Jennifer Palmer Farrington's insight:
When? Well what does your audience do during the day? When do you think they will see it - first thing in the morning? Take a look at what their typical day is and post when you think they would be most likely to read it.
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Startups create systems of efficiency to make organizations maximally awesome. That works for individuals too.
Jennifer Palmer Farrington's insight:
"Instead of planning things, do them." I've known that I can fall into the trap of planning out the day or week when honestly, I could have already been doing those things. Be a doer.
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Storytelling is a hot topic in B2B marketing circles and is emerging as a critical best practice to help customers and constituents understand a company's value and problem-solving capabilities. By...
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Imagine a culture where everyone in the company looks out for the brand; regularly sharing insights about prospects/clients, powerful testimonials, success stories, or details about why a deal was...
Jennifer Palmer Farrington's insight:
Make sure you identify and meet your marketing needs and refresh your message and content regularly with new angles/hooks to get the audience's attention.
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Anyone who can figure out a good marketing strategy for a product like Viagra could probably promote anything.
Jennifer Palmer Farrington's insight:
I think Don Draper would agree, tell a better story about your product or brand. If your story makes a strong impact on the audience, you create a powerful connection.
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Continuing our Frequently Tweeted Question (FTQ) series with five book recommendations for your content marketing reading (plus one on the way!). Via Stefano Principato
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Jennifer Palmer Farrington's insight:
One of the hardest things is to think like your buyer and to anticipate their reactions to your email. But the closer you can get to putting yourself in their shoes, the better your response will be.
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Today’s curator is a curator of knowledge whose history of shares heightens their status in some cases to social connoisseur, a title not easily earned. Here are five ways to become a modern-day social connoisseur.
Jennifer Palmer Farrington's insight:
I look for content that is short enough to meet most attention spans, but is well written, has the "so-what" question asked and speaks to me at some level.
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Being curious about why your customers are buying will help you earn more sales. Here's one easy way to get there.
Jennifer Palmer Farrington's insight:
Ask the simple question "why" and listen for the reason. The customer will tell you and it makes it much easier to close the sale.
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![B2B Marketing Strategies for 2013 [INFOGRAPHIC] | Social Media Today | OnMarketing: Marketing Tips for Growth | Scoop.it](https://img.scoop.it/IoZdsfN2bnH1lYmvDNItKDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I’m dumbstruck that many B2B marketers wonder whether or not online marketing will really help for them.
Jennifer Palmer Farrington's insight:
Some interesting statistics - 77% of B2B marketers use blogs, 70% use videos!
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Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research..
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Jennifer Palmer Farrington's insight:
Some funny ways to pick up a girl.
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HubSpot gives you a view into what the world would be like without Twitter in this humorous infographic.
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Jennifer Palmer Farrington's insight:
While Big Data can help identify new prospects, there are still opportunities beyond it. It will still show an incomplete picture if you rely too much - you still need the human interaction to flush out real opportunity and to build relationships.
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Job security and being appreciated help overall work satisfaction!