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Marketing Strategy - Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success. 
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Focusing on the effectiveness of your website, social media, and email marketing is sound digital marketing strategy.
Jennifer Palmer Farrington's insight:
How helpful is your company's website?
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As I plan for a company event this weekend, I wanted to give you some tips, no matter what company you are in, on how to get the most out of these marketing events.
Jennifer Palmer Farrington's insight:
Great tips to remember on events
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Facebook marketing looks easy. But in reality, it's incredibly difficult. Because simply adding fans isn't good enough. And "engaging with your audience" doesn't pay the bills.
Jennifer Palmer Farrington's insight:
Facebook won't drive direct sales - it provides inbound leads and conversations.
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Marketers throw around reams of statistics, aiming to prove the monetary value of their content efforts. However, these stats often don't provide meaningful insights to higher-level decision makers...
Jennifer Palmer Farrington's insight:
Explain in terms of dollars spent to highlight the benefits.
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The a magic ingredient in all great content. If you've got it, there's nothing you can't do. If you don't, you're dead before you start.
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The rise of the online review is one of the more transformative shifts in marketing. Giving or reading feedback on just about any brand (personal or corporate) is only a smartphone touch away.
Jennifer Palmer Farrington's insight:
No way to hide a bad product or service - online reviews publish the unvarnished impression from your buyers.
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This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind ...
Jennifer Palmer Farrington's insight:
Simple video explaining what a brand is for a company. Nicely done.
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Why is storytelling important? We tell you all you need to know about it: the why, the how, even the science behind it. How have stories evolved over the yea...
Jennifer Palmer Farrington's insight:
I love the visuals - we retain much more when we "see" a story.
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After watching The Newsroom recently, I’m getting more excited about journalism.
Jennifer Palmer Farrington's insight:
Answer the five "Ws" in your content strategy. Keep the content easy to digest and any images memorable.
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Editor's Note: We've always held that content curation (with added insight and value) is great for SEO. The below infographic (courtesy of TechMagnate and Beth Kanter) lays out some of the benefits of content curation.
Jennifer Palmer Farrington's insight:
Great graphic that explains how content curation can assist companies in their SEO and raise awareness among the marketplace.
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Common mistakes made by businesses which result in their content marketing to fail
Jennifer Palmer Farrington's insight:
Great article explaining the ways content marketing can get off track. My favorite takeaway: "Your content marketing needs to be like Pringles, once you start you can't stop."
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If you're simply using Bitly to generate shortlinks, you're missing out. Here are 7 ways to achieve more with Bitly.
Jennifer Palmer Farrington's insight:
I found this to be quite helpful - I didn't realize that you can customize the links based on your feelings either!
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The rise of social media and the desire for instant online gratification has put a damper on this kind of old-school advertising.
Jennifer Palmer Farrington's insight:
Staying connected to what is happening "real-time" in the world is a way to tie into your own firm's brand.
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One of the takeaways from Advertising Week in New York last week is the rise of branded content.
Jennifer Palmer Farrington's insight:
People want stories - make sure your content tells a good story.
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I know it's been a while since Christmas, so I'll do the recap. In the movie "Elf," Will Ferrell plays Buddy, a Santa's Helper now landed in Manhattan after a sheltered North Pole existence.
Jennifer Palmer Farrington's insight:
Don't overpromise or oversell your firm. It is so annoying to our marketbase!
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If you are a blogger or marketer, Pinterest’ s new enhanced pin feature is something to get excited about. Before, Pinterest was believed to be the social network to use if you only had photographs, recipes and retail products to promote.
Jennifer Palmer Farrington's insight:
Nice feature!
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![Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY] | OnMarketing: Marketing Tips for Growth | Scoop.it](https://img.scoop.it/YxEH88wWupohppcTEV9Hfzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY]
Jennifer Palmer Farrington's insight:
Email is still the preferred method for our B2B audience.
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Spruce up your subject lines and increase your open rates with these 10 tips.
Jennifer Palmer Farrington's insight:
I agree with keeping subject lines short so they are not cut off, as well as personalizing to a person's location/industry too.
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“ It's increasingly clear how valuable video marketing can be, but many people struggle to figure out what types of video to create.”
Via Lydia's Marketing & Communication Consulting
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At Content Marketing World, my good friend Ann Handley, coauthor of Content Rules and Chief Content Officer of MarketingProfs, presented a number of innovative examples of content marketing. The fo...
Jennifer Palmer Farrington's insight:
Love the marketing coloring book - dress up a marketer and the cartoons. The MarketingProfs slideshare is quite funny too.
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BuzzFeed is the content marketing darling we love to hate.
Jennifer Palmer Farrington's insight:
Actionable tips in the article - "Find out what makes you weird. And do it on purpose. Hard." BuzzFeed always has the best headlines, pictures and articles. Love it.
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Jennifer Palmer Farrington's insight:
For your humor today - Dumb Ways to Die - is this really sponsored by Metro?
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Are you feeling disappointed and frustrated that your employees are producing less than stellar results? Worried that maybe your expectations are too high?
Jennifer Palmer Farrington's insight:
Good article for both managers and employees - set high expectations, communicate specifics and apply accountability.
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!['Star Trek' Teleportation Prank Confuses Mall Shoppers [VIDEO] | OnMarketing: Marketing Tips for Growth | Scoop.it](https://img.scoop.it/x1h4np1lQ2c4z9iyXW5kbjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This stunt takes "Beam me up, Scotty!" to a whole new level.
Jennifer Palmer Farrington's insight:
Wow! Great way to promote a movie. It captured my attention!
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My favorite is making sure your employees are acting as brand ambassadors for the firm, and are utilizing social media properly.