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Overview: The State of B2B Content Marketing IN NORTH AMERICA Greetings Content Marketers, We have good news to report! B2B content marketers in North America a 
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How to Use Linkedin Effectively for B2B Content Marketing:It is a fact that many B2B marketers find creating and distributing informative and insightful
Jennifer Palmer Farrington's insight:
I find that if there is a picture associated to the post I receive way more clicks and interaction than if I leave it off.
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If you listen to the buzz across the web, you may come to the conclusion that outbound marketing is passé. According to much of the online chatter, outbound marketing techniques (such as direct mail, telemarketing, and advertising), are dead.
Jennifer Palmer Farrington's insight:
With an extra long sales cycle for B2B firms, outbound marketing can keep your audience engaged until they are ready to purchase your services.
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While most of the impact of technology on marketing has been tactical so far, over the next decade or so there will be a major strategic transformation.
Jennifer Palmer Farrington's insight:
With clients being able to engage more on brands they love or hate on social media, we need to concentrate on marketing experiences - from start to finish. No longer can we focus on a slogan or cool ad in isolation - it has to be played out on all areas of the company.
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There are several components to an integrated marketing communications (IMC) plan, but you don't need to focus on every one. Choose the best for you!
Jennifer Palmer Farrington's insight:
Quick guide for those who need help in explaining marketing to others.
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Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate their audience
Jennifer Palmer Farrington's insight:
Another study - this one shows that automation still has some ways to go.
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Marketing flash mobs peaked with T-Mobile's famous Life is for Sharing series in 2009, but they are still going strong. Samsung did one earlier this year. My local farmer's market staged a flash mob. There's even a turnkey flash mob agency.
Jennifer Palmer Farrington's insight:
Still need to have a strategy - not just a good idea - for any type of marketing activity.
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Marketing used to be about the four Ps. Today, marketing strategy is all about delivering smart content to help leaders innovate and grow their businesses. Find out what 5 types of people may devel...
Jennifer Palmer Farrington's insight:
It will all be about delivering great content that is relevant to your audience
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Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.
Jennifer Palmer Farrington's insight:
Simple definition of what content marketing is and how we should be using it.
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What is it that makes canines so popular amongst marketers? Here are three reasons marketing loves dogs!
Jennifer Palmer Farrington's insight:
The best ads? Dogs and babies. Sometimes other cute animals, but dogs seem to capture audience attention quickly, and allows them to associate and perhaps transfer that affection to the brand.
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Jennifer Palmer Farrington's insight:
Take a look at how B2B might be able to use Vine....hmm.
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Content - Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven ...
Jennifer Palmer Farrington's insight:
Looking for content to share? Try some of these tools and you will cut down the amount of time you spend searching for relevant information.
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As a CMO, you get one shot, then you're pushed out, said Tony Pace, CMO at Subway. The tenure of the average Chief Marketing Officer has been increasing, but it's still the shortest tenure of any executive role.
Jennifer Palmer Farrington's insight:
I'm lucky, I have an executive committee and CEO that understands the value of marketing and its critical role in building the firm. But most marketers I know have a challenging time with the C-Suite. Make sure they understand marketing's objectives and how they directly tie to the firm's objectives.
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As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Jennifer Palmer Farrington's insight:
Time to find a way not to just produce content, but to produce GREAT content that is RELEVANT.
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"Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company." Organizations which take time to build an online presence, rather than just an online profile, tend...
Jennifer Palmer Farrington's insight:
Taking time to be helpful to your audience is a great way to start establishing trust and starting relationships.
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B2B marketers must focus on how mobile tech impacts their ability to serve customers and prospects. Tim Hayden discusses just that at MarketingProfs B2B Forum.
Jennifer Palmer Farrington's insight:
With most people reading FB on their phones and tablets - we need to tailor our messages and images to view their best.
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Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!
Jennifer Palmer Farrington's insight:
Like Myth #5: If Brands send more email consumers simply ignore more.
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Discover 10 different marketing blogs that'll tickle your funny bone.
Jennifer Palmer Farrington's insight:
Love the bit on Clients From Hell.
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MarketingProfs and the Content Marketing Institute issued findings from their annual content marketing study, which included responses from 1,217 B2B content marketers in North America. B2B marketers, on average, use 13 tactics to reach their audiences. Social media (excluding blogs) is the most popular tactic, used by 87% of those marketers. That's followed by articles on a company website (81%) and e-newsletters (80%).
Jennifer Palmer Farrington's insight:
I find it interesting that almost all of the most effective B2B marketers are using content to generate leads for their companies.
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The Content Marketing Institute's Joe Pulizzi took a deeper look at the recent CMI/MarketingProfs B2B Content Marketing Benchmarks study. Find out which 8 of the study's findings he finds most alar...
Jennifer Palmer Farrington's insight:
Start with the end in mind - have a plan for your content. Know who exactly you want to reach and why, and measure, measure, measure!
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Download free ebook: How to Master Facebook Marketing in 10 days
Jennifer Palmer Farrington's insight:
Really easy tool to get people started on Facebook.
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Taking time to create an distribute content on a regular basis is critical, whether done internally or via hired content marketing professionals
Jennifer Palmer Farrington's insight:
This is what we talked about at The CMO Club conference this week in LA - marketing is becoming more and more content-driven.
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Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make
Jennifer Palmer Farrington's insight:
Make your headline count is the most important - it is what draws someone to read your tweet.
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Get this: 92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business.
Jennifer Palmer Farrington's insight:
Video is "it" when it comes to marketing. We should be doing more video for case studies, quick snippets of key information for B2B firms.
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A recently published report from Content Marketing Institute and MarketingProfs noted that 93% of B2B Marketers are using content marketing. Let’s hope you’re not a part of the 7%.
Jennifer Palmer Farrington's insight:
Try to be unique in your strategy, so that you can engage readers in a conversation.
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Time for all B2B marketers to have a written content strategy for their firms.