As a CMO, you get one shot, then you're pushed out, said Tony Pace, CMO at Subway. The tenure of the average Chief Marketing Officer has been increasing, but it's still the shortest tenure of any executive role.
Scoop.it!
No comment yet.
Sign up to comment
Your new post is loading...
I'm lucky, I have an executive committee and CEO that understands the value of marketing and its critical role in building the firm. But most marketers I know have a challenging time with the C-Suite. Make sure they understand marketing's objectives and how they directly tie to the firm's objectives.