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Content is perhaps the most important investment any marketer can make in promoting his or her brand and driving sales. But you need to make your content work a little harder than the stereotypical monarch, shouting out orders and appearing regal. Your content will not work if it is aloof, impartial or positioned as an edict from above.
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Too many B2B marketers and business leaders are focusing on likes, followers and readers rather than engagement, revenue and conversions from marketing.
Jennifer Palmer Farrington's insight:
Figuring out what you want your audience to do should dictate how you put your social media strategy together. If you want someone to click and read a document, direct it to them, not 50K eyeballs...
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Jennifer Palmer Farrington's insight:
One of the key areas for CMOs is #5, to bring out the superpowers in others. By cultivating the best talent together in a team you can push forward your firm's agenda quickly, efficiently and creatively.
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It's only a matter of time before holiday deals start lapping themselves. Last year, Target kicked off the Christmas shopping season with a holiday ad on October 7th, 79 days before Christmas and 3 weeks before Halloween.
Jennifer Palmer Farrington's insight:
One of my biggest pet peeves is Christmas ads and decorations before Halloween. I like to enjoy one holiday at a time please!
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B2B marketing used to be a business career backwater that lacked the bombast of sales or the glitzy sheen of B2C marketing. Thank goodness that’s changed.
Jennifer Palmer Farrington's insight:
I too am thankful that B2B marketing is now able to prove itself valuable with tight campaigns, focused content and marketing automation.
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Increasingly, brands are marketing themselves via short-form social media.
Mazars USA's insight:
Think in short snippets of information and use humor to get your point across. Small makes it easy to digest!
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Learn what mistakes to look out for when crafting headlines, and how to avoid them in your own content creation.
Jennifer Palmer Farrington's insight:
Think about what you want to say and be compelling.
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To stay on top of the ever-changing advertising landscape, john st. has opened the world's first cat video division. With production, filming and seeding all...
Jennifer Palmer Farrington's insight:
Awesome satirical ad for an agency that does cat videos.
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Lead conversion; How to get more sales; What you can do on your website to create a steady stream of leads that convert.
Jennifer Palmer Farrington's insight:
Focus your efforts on those that download information or share you on social media.
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A MSN ad shows the relationship between the advertiser and the consumer today. The clip was part of a presentation shown at Idea Forum 2007
Jennifer Palmer Farrington's insight:
For the love of all - listen to your buyers and don't be full of it!
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The best marketing doesn't feel like marketing. Native advertising is one of the more significant marketing trends of 2013.
Jennifer Palmer Farrington's insight:
It is a delicate line to have content that adds value to the audience and still deliver a brand message.
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A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.
Jennifer Palmer Farrington's insight:
Guest blogging is an easy way to get in front of the right buyer without spending a lot of money.
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Learn how to improve your content strategy by incorporating Twitter.
Jennifer Palmer Farrington's insight:
Love using "lazy tweets" and also participating in Tweet Chats.
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![7 E-Mail Marketing Tips [Infographic] | OnMarketing: Marketing Tips for Growth | Scoop.it](https://img.scoop.it/2wgol3mTTjHXMMhTGvRQkjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Email or electronic mail came to life back in 1971, invented by engineer Ray Tomlinson. Email is as much a part of our lives as waking up.
Jennifer Palmer Farrington's insight:
Myth - Short subject lines have better results - go ahead, be specific!
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Three Experts Speak to the Necessity of Person-to-Person Marketing in the Digital Age In the age of social media, when brand success may be measured by friend and follower counts in the thousands or even millions, it seems almost quaint to think...
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Every marketer knows the importance of a compelling brand story, but, it can be a bit tricky when it comes to B2B. The products or services in this realm aren't
Jennifer Palmer Farrington's insight:
Really great examples of how to make B2B videos entertaining, memorable and educational!
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Think you've got your grammar straight? Check out this list to make sure you're not slipping up.
Jennifer Palmer Farrington's insight:
I must confess, I mess up i.e. and e.g. frequently.
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Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
Jennifer Palmer Farrington's insight:
Keep it short, emotional and use numbers if possible about the benefits.
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I'm in Turkey this week to speak at Brand Week Istanbul. I always love seeing how things are merchandized, marketed, and sold in different countries.
Jennifer Palmer Farrington's insight:
This works only when used sparingly - overuse becomes annoying...
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Many brands place far more emphasis on new customer acquisition than on customer retention. Yet it costs five times more to attract a new customer than to retain an existing customer.
Jennifer Palmer Farrington's insight:
Don't make client retention an afterthought. Your marketing campaigns should be dedicated to not only attracting new customers, but keeping the ones you currently have.
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How's your first impression with social media marketing? Are you leaving a bad taste in your prospects' mouth? Find out what not to do from Robert M. Caruso
Jennifer Palmer Farrington's insight:
Stay engaged with your audience and keep your bio up-to-date.
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At the heart of this skit is the anxiety around the tremendous power marketers have to influence and change brand perception. Every manager chuckles on occasion about how they could consciously take their brand in an absurd direction (but don’t, of course), in large part no doubt because we all privately fear being the oblivious victim of the kind of blunder that has everyone thinking, “How could they not have seen that coming…”
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Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.
Jennifer Palmer Farrington's insight:
Numbers are rising - 42% of marketers now feel they are effective at content marketing - last year was 36%
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www.scofieldedit.com Produced by Scofield Editorial, Inc. Casting Agency: Artistic Enterprises Casting Director: Michelle Moore Video Store Customer: David M...
Jennifer Palmer Farrington's insight:
Don't be one of these lame clients with your vendors! Respect the process and what they do.
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Learn how to take off your marketer hat and transform into a killer copywriter. You can do it. Really.
Jennifer Palmer Farrington's insight:
Make sure you are clear and have a call-to-action.
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Make sure the channels that you are pushing are appropriate to the audience member...