Marketing de contenidos, artículos seleccionados por Eva Sanagustin

What is customer journey analytics? Find out how leading companies are using it to better understand their customers and influence their behavior.

Social Media Today

Fill your editorial calendar with curated content. Create a content curation plan with 5 core types of content. Includes a year's worth of ideas & tips.

Any content campaign can benefit from improvement. This template for a content campaign audit will help ensure you're on track to run smooth and successful.

Your past ideas are still valuable today, so don't waste them. Repurpose your old blog posts and present them to a brand-new audience.

Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.

Hubspot referred to it as 'The blogging tactic no one is talking about' and it might be the easiest way for you to increase organic traffic to your blog.

When people think of UX Design documentation, the first image that comes to mind is dense, long, and heavily annotated wireframes, full of boxes and arrows that indicate how a system is going to…

Los conceptos tienen un ciclo vital que marca su nacimiento, desarrollo y decadencia. Los nuevos conceptos suelen irrumpir en las conversaciones de un grupo muy determinado y, si cumplen su función de nombrar algo nuevo que necesitaba ser definido, se expanden de manera viral a todo tipo de discursos e intercambios. Durante la reciente Transmedia…

How to do a content marketing audit in 8-steps (plus, best practices for fixing your content). Measure and improve your content with these simple tactics.

Here’s how multilingual content marketing can help you reach your customers in the right way and with a message they understand.

Conducting a content audit is on the list of best practices for
nearly every content marketer.

Creating a buyer persona is a key element to every content marketing strategy to identify your brand's ideal audience and customers.

Te damos las claves que te permitirán medir el éxito de los posts de tu blog.

If you want to be a better writer, make sure you follow these time-tested principles.

Discover unique and creative ways to distribute content that go beyond social sharing.

If your content isn’t performing how it should, review it to see if you are making these 6 Common Content Marketing Mistakes.

Amplifying your content beyond organic is crucial for marketing success. Find out how content amplification works and what it can do for your business.

Having trouble knowing which social networks to join for your business? We can help! Learn how to use your social analytics to make better business decisions.

This is the final post in our Content Audits Made Easy series. Over the past few weeks, we’ve looked at why you should audit your content, how to prepare and how to run the perfect content audit. All this has drawn from our experience researching and building Trim – a tool we’ve developed to make …

How to explain content marketing to yourself, your boss, or your relatives – Content Marketing Institute