Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
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«Pilares del contenido. Cinco recursos para fortalecer a tu equipo», mi libro para medianas y grandes empresas –

«Pilares del contenido. Cinco recursos para fortalecer a tu equipo», mi libro para medianas y grandes empresas – | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
No sé si es el mejor momento para lanzar un libro, pero sí sé que ahora las empresas necesitan recursos para que su equipo se mantenga cohesionado. Llámalo recurso, documento, entregable... para mí, es un
Eva Sanagustin's insight:

A la venta en Amazon, mi nuevo libro dedicado a las medianas y grandes empresas.

asistemarketingdigital@gmail.com's curator insight, February 14, 5:52 AM

Aquí os dejo Los Pilares del Contenido

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Boost subscriber growth by mapping your reader's journey | Revue

Boost subscriber growth by mapping your reader's journey | Revue | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The week in newsletters - A weekly update for newsletter editors and audience managers, sent every Tuesday morning in the US, afternoon in Europe, and evening in
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How to Measure the ROI of Your Content, in 10 Steps

How to Measure the ROI of Your Content, in 10 Steps | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
It's getting harder and harder not to feel like life's one big Zoom. Thanks to the pandemic, we're living within the rectangle screens that sit on our desk and in our pockets.
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Customer Journey Mapping: How-to Guide and Free Template

“What is the most important skill a marketer should cultivate?” I got asked recently. It didn’t take me more than a heartbeat to reply. “Empathy and curiosity.” Technical skills can be learned or improved. The innate willingness to understand your audience is much harder to develop. But thankfully, some tools and methodologies can help you understand your target audience and serve them better. And chief among them stand two elements: the audience persona and the customer journey map. Today, I want to tell you more about the latter. Customer journey map types and examples If you look for customer journey
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How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust

How To Use Brand Archetypes To Create An Authentic Voice That Customers Trust | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
By thinking of your brand as a character it makes it much easier to communicate in a clear, authentic voice that your customers will engage with and trust.
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Los 8 Arquetipos del Carácter de Marca | Branzai | Branding y Marcas

Los 8 Arquetipos del Carácter de Marca | Branzai | Branding y Marcas | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Academia de Branding. Informar y Formar sobre la creación y gestión de marcas.
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How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise

How To Create A Cohesive Brand Identity, Personality, Voice, Story, Name, And Promise | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those answers fit together.
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Método para evaluar la calidad de la curación en medios | Los Content Curators

Método para evaluar la calidad de la curación en medios | Los Content Curators | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Un ejemplo: uno de los parámetros de análisis es el rango temporal de los contenidos curados, en el que distinguimos cuatro indicadores: información atemporal o retrospectiva, información reciente (publicada en los últimos días), información actual (últimas 24 horas) e información en tiempo real...
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Tono de Voz o Cómo matar una Marca | Branzai | Branding y Marcas

Tono de Voz o Cómo matar una Marca | Branzai | Branding y Marcas | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Academia de Branding. Informar y Formar sobre la creación y gestión de marcas.
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Empathy Mapping: A Guide to Getting Inside a User's Head | UX Booth

Empathy Mapping: A Guide to Getting Inside a User's Head | UX Booth | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users. Empathy mapping is a simple workshop activity that can be done with stakeholders, marketing and sales, product development, or creative teams to build empathy for end users. For teams involved in the design and engineering of products, services, or experiences, an empathy mapping session is a great exercise for groups to “get inside the heads” of users.
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� MEGA GUÍA del Storytelling: orígenes, claves, aplicación y ejemplos.

Todo lo que necesitas saber sobre el arte de contar historias. Un mini curso disfrazado de post y con unos profesores de excepción.
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How To Document Your Content Marketing Workflow

How To Document Your Content Marketing Workflow | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Follow the four stages to document a workflow that keeps your content marketing team on the path to success – Content Marketing Institute
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How to Turn One Piece of Content into Multiple for SEO

How to Turn One Piece of Content into Multiple for SEO | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
As people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness.
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5 formas de alargar la vida de tus contenidos digitales

5 formas de alargar la vida de tus contenidos digitales | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Alargar la vida de los contenidos digitales es cada vez más necesario. Aquí tienes 5 ideas para conseguirlo.
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The Complete Guide to Content Pruning (+3 Step Pruning Process)

The Complete Guide to Content Pruning (+3 Step Pruning Process) | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When was the last time you updated your old content? Are you regularly checking to make sure your content is still performing well? When your blog becomes too big and clunky, it may be time to consider content pruning. Content pruning is a great way to declutter your blog, free up crawl budget, reduce keyword cannibalization, and improve the overall health of your website.
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How to Make 8 Social Media Posts with Just 1 Twitter Thread!

How to Make 8 Social Media Posts with Just 1 Twitter Thread! | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Want to Convert your Twitter Thread into 8 Social Media Post without Writing any new content? You are in luck today! I will show you step by step how its done.
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What Is a Writing Style Guide, and Which One Should You Use?

What Is a Writing Style Guide, and Which One Should You Use? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Most writers will encounter four commonly used writing style guides: AP style, Chicago style, APA style and MLA style.
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Checklist Guía de estilo en 8 pasos (PDF) – Marketing de contenidos, recursos de Eva Sanagustín

Checklist Guía de estilo en 8 pasos (PDF) – Marketing de contenidos, recursos de Eva Sanagustín | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Detalle del último apartado del capítulo 3 de “Pilares del contenido” dedicado a la Guía de estilo.

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How to Transform One Video Into 12 Pieces of Content

How to Transform One Video Into 12 Pieces of Content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Tired of churning out pages of new content? Here's how you can atomize your content and transform one post into multiple pieces of traffic-driving traffic.
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12 Different Types of Freelancers for Content Creation

12 Different Types of Freelancers for Content Creation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You're not alone when it comes to needing help with content production. Here, we explore various types of freelancers for content creation.
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7 Smart Tips to Repurposing Content for Maximum Reach

7 Smart Tips to Repurposing Content for Maximum Reach | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Struggling to publish as much content as you’d like? No problem. Give yourself a break and start repurposing content for awesome engagement with these tips!
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Just-Right Personas: How to Choose the Scope of Your Personas

Just-Right Personas: How to Choose the Scope of Your Personas | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.
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