Redacción de contenidos, artículos seleccionados por Eva Sanagustin

En la época de los modelos de negocio en medios digitales basados en el volumen, esto es, en conseguir el mayor número de páginas vistas e impresiones posibles, era mucho más rentable publicar tres artículos de 800 palabras cada uno, que uno de 2.400 palabras. Simplificando: si en cada página había, por poner un ejemplo, […]

A la hora de concretar la extensión de un texto, su finalidad y el público al que se dirige son fundamentales. Te contamos pros, contras y consejos útiles

El contenido duplicado producto del plagio de texto puede ser letal para todas tus acciones de marketing digital. ¡Lee nuestro artículo y descubre más!

A clear visual hierarchy guides the eye to the most important elements on the page. It can be created through variations in color and contrast, scale, and grouping.

There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To quote Donald Miller, a caveman should be able to glance at it and immediately grunt back what you offer. Here’s my formula:

Using an analogy in your SEO training can be a powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists.

How to treat editing and proofreading as two distinct processes – Content Marketing Institute

Persuasive communication is a timeless challenge with an ancient solution. You can apply it to your writing in three simple steps.

Aunque el patrón en F sea común, en diferentes investigaciones se ha visto que los usuarios a veces escanean información como una cortadora de césped.

Disclaimer: You can find a friendly conversational style in my articles and it is intended for the sole purpose of making learning fun. Hey! Before you judge and start throwing rotten tomatoes at me…

Across Intuit, we rely on email for marketing, product communications, and help. Follow the email content parttern tips for doing it better.

You can help improve the quality of the title link displayed for your page in Google Search by following these general guidelines.

Want to write like you talk? Use these 10 ideas to get back in touch with who you are and figure out what the real you sounds like in writing.

Do you want to make your website content stand out from the crowd, capture your audience‘s attention, and increase your market share? Learn how to create exceptional and SEO-optimized website content!

How do you write more compelling Instagram captions?

Los cuatro principios del buen microcopy harán que tu producto digital obtenga la confianza de los usuarios generando acciones.

Discover how long a blog post should be to support content marketing success, including factors such as SEO performance and high conversion rates.

Should your content be short, long, or somewhere in between? A top editorial leader at the Content Marketing Institute says that what matters is whether it’s helping your readers.

La localización de contenidos para marcas o content localization es más que traducir textos. Conoce cómo potenciarla con estos ejemplos.

A recent study finds a positive correlation between backlinks and content with less than 700 words.

Lead by example, and check out some great samples of headlines that relate to a variety of different kinds of content.