Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Looking to maximize your interactive content? Use this interactive content marketing purchase funnel guide to help you draw your audience into your content marketing yielding measurable results.

Make your content more usable and reusable, create it in chunks – Content Marketing Institute

The ROI of content can be a maddeningly long game. But just because it’s messy doesn’t mean it’s not measurable. Our guide to 15 Content KPIs can help.

So, you’ve got a blog – everybody says your business should have a blog, so you made one. And maybe you regularly write articles relevant to your industry or the customers you hope to attract. Chances are, if you’ve been doing this for a while, you have a large number of articles that relate to the core theme of your business.

Do you love a good sequel, spin-off or reboot? Here are five ways to repurpose old blog content to save you time, grow your blog and increase your output.

Cada Buyer Persona responde a las necesidades y características de la empresa, al sector y al contexto. Te contamos en este post un ejemplo de Buyer Persona.

This is the second of four posts in our content audits made easy series. In the first article, we looked at the 7 reasons why you should audit your content. Now that we’ve considered the benefits, it’s time to prepare for an effective content audit. Let’s dive straight in and look at the key stages …

Monetizar contenidos es perfectamente lógico cuando es algo que has producido tú pero, ¿qué pasa cuando se trata de los contenidos que han hecho otras personas? ¿Es ético hacer content curation para ganar un dinerillo? La

In today's marketing world, 'to gate or not to gate' is a big question. To answer it, you need to approach the question with your sales funnel in mind.

Descubre cómo documentar tu estrategia de marketing de contenidos para garantizar el éxito continuo.

Killing Marketing

Infographic: Why a Global Content Operating Model Makes Sense

Get more from the content you already produce by expanding your content promotion. Here are 19 tools – many free – to help – Content Marketing Institute

Follow along with our example customer journey to see the process your audience and potential clients go through to purchase a new product or service.

Social media continues to evolve, and sophisticated organizations have moved beyond existing on social to measuring progress and optimization techniques.

Discover how the three amigos of content marketing can provide your sophisticated challenges a technical power boost – Content Marketing Institute

When you try to talk to all generations, you talk to none of them.

Discover the best tools for content curation, whether you're a beginner or advanced.

Las respuestas a "¿Tienes algún documento al que acudir en caso de duda?" en la encuesta para el "Estado de los contenidos en España" han ido subiendo cada año: el 87% contestó que sí en

To gate or not to gate, that is the question. Find out how to implement your own gated content to drive more traffic, leads and revenue for your business.

Learn why your brand needs a style guide and what to include, and be inspired by three top-notch brand style guides – Content Marketing Institute

Content curation is one of the most tried and tested processes for driving marketing success. This content curation guide will show you how to achieve success.