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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by
Eva Sanagustin
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Las marcas necesitan contar historias. La llegada del nuevo algoritmo de Google dejó tambaleándose a muchas de las grandes marcas con presencia... 
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Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?
Via Martin Gysler, evangelina chavez
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Branding is big business to business, and with good reason – customers and clients readily and strongly identify with brands. Think of the golden arches of...
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Getting into the link bait debate always gets controversial. In fact I often regret it because it seems as though everyone has distinct, borderline passi...
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To succeed online content marketing combined with great copywriting will get you results...
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La creacion de contenido es una habilidad que debes desarrollar para mercadear tu negocio en internet. Aqui tienes 7 ideas con las que comenzar ya.
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It wasn’t long ago that my focus was aimed entirely on search engine optimization, but in the last few years that view has shifted to include social media and how it works in combination with your SEO efforts.
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We all know we need it. We all instinctively recognize it. The challenge for businesses is to get it.
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Data is not a story, and it's not engaging. Read a piece of your company's content and ask yourself, is it engaging? Or is it just a bunch of numbers? Newspaper reporters often use personal stories to illustrate trends in data. Via Content Marketing News
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The biggest trade show in the world is happening right now and it’s hard to miss those businesses participating. That’s because the show is online and...
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Content promotion is a very popular tool in a social media marketer’s tool kit.
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Learn 5 key steps to use content marketing and social media marketing to effectively build your personal or business brand in 2012 and reach your goals.
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From
cl
One Year in Transmedia - courtesy of Simon Staffans http://t.co/9WTLWFO2...
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Content marketing is on the rise, but first every brand needs a content marketing strategy...
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I know–just the phrase “content marketing” is enough to instill fear in many small business owners. But why? As SMBs, we’re pros at using content as a way to attract customers and build word of mouth. Via maxOz
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Themes for B2B marketing programs are not a new concept. They're used to "organize" marketing programs and create a rallying cry around a market trend that will (hopefully) drive business momentum.
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Image via Wikipedia In a few short years, our ability to forcibly interrupt consumers with our advertising is going to be greatly diminished. There will be more channels, more content across more screens, and many fewer interruptive ads. Yes, we...
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Content strategy can be defined as the planning, development, delivery and management of informational content on the web. Via paulo oliveira
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TubeChop is a free web service which allows you to select a specific portion of any YouTube video, and publish it as such. Via Robin Good
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Three benefits are revealed for blogs for business (Three Benefits Of Blogging For Business http://t.co/XwwZEr9g...)...
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The marketing world has finally discovered that honest and valuable content makes a difference in interacting with consumers. Not surprisingly, marketers had to name and define this activity
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Helpful how to content marketing article for B2B Marketers (5 Steps to Building a Solid Content Marketing Foundation http://t.co/WXgrftUE...)...
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