Marketing de contenidos, artículos seleccionados por Eva Sanagustin

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When's the best time to publish blog posts? Here's what you need to know, including why it may not matter as much as you might think.

Here are 5 ways to develop your content strategy within your organization and bring content to the table sooner in your transformation journey.

We've summarized our years of experience and research to share what Voice of the Customer is, how it can help your business, and how to get started.

Designing empathically at scale is one of the most vexing problems of the design process. It’s time to get creative.

The recipe for creating a kickass content calendar includes both strategic and technological ingredients. Ready to get cooking?

Saving time, making connections with influencers, building authority — these are just some of the benefits of content curation. But you might also Everything you need to know about content curation, all in one place. Cutting edge tactics, time-saving tools, and lots of examples of what’s working in the trenches right now.

Si este fuese otro tipo de blog, empezaría el post explicándote qué es la curación de contenidos y por qué es beneficiosa. Pero no te aburriré con lo que ya sabes solo para tratar de

Which persona method works better for your marketing programs? – Content Marketing Institute

It's all here! This ultimate guide to content curation has tips on where to find great content, how to read it fast, and automation flows for social sharing

A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand.

Todos tenemos un correo electrónico, incluso varios. En nuestra bandeja de entrada se mezclan mensajes comerciales (newsletters, promociones), de trabajo (clientes, jefes, compañeros) y de círculos más cercanos (amigos, familiares). Para las empresas, el email

Building and maintaining an authentic brand voice is key for businesses on social media. We break down some ways you can achieve this.

While my business partner Colin Mathews has been working on building  Mailshake, I’ve been hard at work building buzz and recruiting beta users. So far, we’ve had more than 3,500 people request access to the system, but only a few hundred of those really got the product and were successfully able to leverage it. Along …

En el mundo del marketing es bastante común escuchar acerca de dos conceptos distintos: buyer personas y brand persona. ¡Conoce sus principales diferencias!

Ahora que creías tener controlado lo que es el storytelling, va y aparece el storydoing pero, ¿realmente sabes lo que es storytelling? Voy a empezar esta entrada con una afirmación que puede que no te guste un pelo... El 90% de las definiciones d

Want to grow your brand, increase fans, and start selling more?
Then you need to follow the marketing trends that guide the way people do business online.
And today’s biggest market trend? Social media.

With all the content curation tools available to today’s marketers, it can be hard to decipher what makes one platform more valuable than another. This can

Reciclar forma parte del consumo responsable y hará que nuestras generaciones y audiencias futuras puedan disfrutar de un contenido de calidad. ¡A reciclar!