Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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January 17, 2012 2:09 AM
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El contenido traducido de forma automática ... - Marketing y Consumo

El contenido traducido de forma automática ... - Marketing y Consumo | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
El empleo de autores de contenido extranjeros, puede ser difícil de concretar para las empresas, pero es fundamental para el éxito de un programa bilingüe en una campaña de marketing de contenidos. El contenido ...
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January 16, 2012 5:07 AM
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"Transmedia storytelling": una tendencia imparable (1) - Opinión - Varios - MarketingNews.es

Varios: Este es el primero de una serie de tres artículos escritos por Daniel Calabuig (director creativo de Seis Grados) y Pablo Muñoz (director deneral de Draftfcb), tras su asistencia a la StoryWorld Conference de San Francisco, en noviembre del...
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January 16, 2012 4:35 AM
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Social Media Content Curation: Ejemplo de ciclo de trabajo

Social Media Content Curation: Ejemplo de ciclo de trabajo | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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January 15, 2012 6:07 AM
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Como Desarrollar Una Estrategia De Marketing De Contenidos

Como Desarrollar Una Estrategia De Marketing De Contenidos | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Todo networker de éxito en el Network Marketing utiliza el marketing de contenidos como forma de aproximación a sus prospectos. ¿Todavia no lo haces?
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January 15, 2012 6:03 AM
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Meta Description Magic: Think Less about SEO & More about Click-Throughs

Meta Description Magic: Think Less about SEO & More about Click-Throughs | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions. Click here to learn about meta description magic!
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January 15, 2012 5:53 AM
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Six Ways to Throw Your Audience a Curveball (in a Good Way) — SocialMouths

Six Ways to Throw Your Audience a Curveball (in a Good Way) — SocialMouths | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How you need to shake things up in your content marketing and social media strategies to surprise your audience and reach new market exposure...
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January 15, 2012 5:36 AM
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Are you going to write an eBook?

Are you going to write an eBook? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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January 14, 2012 4:36 AM
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The web is content

The web is content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
This blog post is about: content, my reaction to the recent reports on the digital content skills gap and the much-mooted boom in content focused marketing that is coming in 2012.
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January 12, 2012 4:42 PM
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Tipos de content curation

Tipos de content curation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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January 12, 2012 1:16 PM
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Qué es Pinterest y por qué puede ser la próxima red social - Weblog Magazine

Qué es Pinterest y por qué puede ser la próxima red social - Weblog Magazine | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Qué es Pinterest y por qué puede ser la próxima red social...
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Scooped by Eva Sanagustin
January 12, 2012 11:24 AM
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[MKT de contenidos] descarga "15 pepitas de oro sobre contenidos"

[MKT de contenidos] "15 pepitas de oro sobre contenidos" - http://t.co/FrhmcAo9, via @evasanagustin...
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Scooped by Eva Sanagustin
January 12, 2012 11:22 AM
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The 5 Golden Rules of Content Marketing

The 5 Golden Rules of Content Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you’re a marketer or serve any function of marketing, the term content marketing has most probably passed your desk within the past year. It’s not a new item, but one that’s ...
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January 12, 2012 10:22 AM
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Lo que se lleva! 12 tendencias de marketing de contenidos para 2012 - Puro Marketing

Lo que se lleva! 12 tendencias de marketing de contenidos para 2012 - Puro Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Qué tendencias de marketing de contenidos van a explotar durante este año, y cuáles se van a seguir desarrollando y creciendo...
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January 10, 2012 4:43 PM
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Comsultor 2.0 – Francesc Grau » Tu y el idioma que usas para comunicarte online

Comsultor 2.0 – Francesc Grau » Tu y el idioma que usas para comunicarte online | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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January 10, 2012 12:48 PM
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Los secretos del marketing de contenidos

Los secretos del marketing de contenidos...
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January 10, 2012 4:44 AM
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Content marketing in a nutshell: Good enough isn't

Content marketing in a nutshell: Good enough isn't | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
This blog post is based on yesterday’s content strategies session at MozCon. If you missed it, or wanted a refresher, give this a read: A quick preview This post is huge. So, here’s a quick preview: The problem.
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January 10, 2012 4:25 AM
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5 Ways to Initiate Conversation Through Content Marketing Strategy

5 Ways to Initiate Conversation Through Content Marketing Strategy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How strong is your content marketing strategy? You can use the tips in this article to improve your content marketing strategy by initiating conversations.
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January 9, 2012 5:16 PM
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Content Marketing Best Practices: Creating Long Term Value

Content Marketing Best Practices: Creating Long Term Value | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Following are a few content marketing best practices to help media, bloggers and marketers create long term value and sustainable returns.
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January 9, 2012 2:28 PM
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Why Great Content Is Vital | Jeffbullas's Blog

Why Great Content Is Vital | Jeffbullas's Blog | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
I recently read an article about how some websites are churning out content using low cost content production resources such as articles from content farms and videos from automated video production companies.
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January 9, 2012 1:15 PM
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More Than 20 Tools to Measure Content Engagement | Content Marketing Institute

More Than 20 Tools to Measure Content Engagement | Content Marketing Institute | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you are using content marketing, you want to be able to measure how engaging your content is. Here are more than 20 tools you can use.
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Rescooped by Eva Sanagustin from Content Marketing Now
January 8, 2012 10:52 AM
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What's Hot and What's Not in Content Marketing for 2012

What's Hot and What's Not in Content Marketing for 2012 | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.

Content marketing is still in its infancy, but some practices already have gained favor and others have faded away. Below are some of the expected trends this year.


Via Content Marketing News
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Scooped by Eva Sanagustin
January 8, 2012 3:38 AM
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Herramientas del Content Curator (y 2) | Doculinux

Herramientas del Content Curator (y 2) | Doculinux | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Definimos las herramientas del content curator desde un punto de vista práctico y con la idea de cubrir todo el proceso de curación de contenidos.
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January 5, 2012 7:11 PM
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The Art of Storytelling by @belllindsay | Spin Sucks

The Art of Storytelling by @belllindsay | Spin Sucks | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Storytelling: Marketing and advertising have changed irrevocably. Organizations are now telling stories to connect with customers. Storytelling isn't hard, but it isn't easy either.
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January 5, 2012 6:31 PM
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Elad Blog: How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

Elad Blog: How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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January 5, 2012 2:50 AM
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Publishing is dying because marketers are the new publishers | Biznology

Publishing is dying because marketers are the new publishers | Biznology | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Every time I come to New York City, I see the same scene.
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