Marketing de contenidos, artículos seleccionados por Eva Sanagustin

How often should marketers contact their email lists? Find out with findings drawn from 20 curated sources on the best email marketing sending frequency.

Cuál es el salario de un director de contenidos y de otros profesionales del sector como redactores, infografistas, profesionales SEO y diseñadores. Conoce cuánto ganan y cómo saber si son las personas que necesitas para tu estrategia de marketing de contenidos.

These seven practical tools can help you find, repurpose, and repost your best-performing content – Content Marketing Institute

Do you recycle content marketing effectively? Here are 56 ways to reuse your content marketing across 21 content formats (with examples.)

Effective customer journey maps help companies create better experiences and retain more customers. Follow this guide + template to create one quickly.

How can marketers map content to the funnel to serve customer needs at every stage? Start with this process CoSchedule used to boost conversions by 69.77%.

Tradition isn't a reason to stick with the same buyer stages you've been using since digital was just getting started. Upgrade your customer's experience.

Your brand's social media voice & tone sets the stage for how customers perceive and interact with your company. But what are best practices surrounding social media voice & tone? What companies are doing a great job? How can you discover what's right for your brand? Matt Solar gives tips and actionable steps.

To gate, or not to gate? That's an age-old digital marketing question. So, what’s the answer? Well, it depends. But there are certainly a few situations that are usually never right for a gated ask. Join Alexis Hall as she dives into those no-no scenarios.

¡Vaya titular, eh! Podría sonar menos escandaloso si fuese "recomiendan" en lugar de "publican" pero resulta que es cierto: según el "Estado de los contenidos en España 2017", los participantes publican de media el 29%

Content curation tools are the best way to keep your social media feeds active when you don't have time to find content yourself. Here are 45 of the best.

Editorial calendars suck. There. I said it. They suck because they are wish lists, not sensible plans. They're inflexible. They suck because we try to jam our marketing teams into calendars. That's backward. We should build calendars based on our teams. Here's how Portent creates a Team-Based Content Calendar.

Effective style guides are essential for establishing brand consistency. Use our free style guide template and this post to create yours efficiently.

Ever feel like you're endlessly writing blog posts that get forgotten about shortly after being published? Let's fix that! Here are 24 ways to exten

Social media audits are essential for ensuring you aren't missing opportunities to improve your presence and strategy. Make yours easy with this free template.

Follow these three steps to do a condensed content audit in only a few hours – Content Marketing Institute

It’s no secret that perhaps the largest content marketing challenge we face is being able to produce enough content – and not just any kind of content, but truly engaging and high performing content. The flipside to this is that the increase in demand for engaging content (the kind that attracts attention in a sea …

Frankly speaking, sharing content on social networks manually can take too much time and be quite boring, especially when you're posting at regular times.

Descubre qué es el customer journey y cómo puede ayudar a tu negocio. También te enseñaré a crear un customer journey paso a paso y los contenidos que necesitarás.