Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Hoy te contamos todo lo necesario para que no se te escape nada a la hora de hacer una auditoría de redes sociales.

How to conduct a content audit with these five straight-forward steps that make the process less stressful and more effective – Content Marketing Institute

Las guías de estilo son un documento muy periodístico, pero igual de útil para empresas generadoras de contenidos. En ellas se define la voz y el tono con los que se han de crear las

Learn how to create a more effective content calendar that easily adapts to new initiatives, centralized planning and tracking – Content Marketing Institute

Want to pin down a consistent way of speaking to your audience? Check out this training guide. 

It can be difficult to control how you sound on the internet. Even when setting out with the best intentions, it’s extremely easy to lapse into cliched communication styles, making your message sound inauthentic. Memes, slang and colloquialisms often blend together in this expansive sea of information. This can cause people to take on inconsistent …

La Curación de Contenidos se refiere a una amplia gama de actividades vinculada con la búsqueda, monitorización, selección, análisis, edición y difusión de informaciones de interés social, en ocasiones (como es nuestro caso) destinadas también a ser difundidas en un ámbito de comunicación social.

En este post te damos algunos consejos prácticos sobre cómo reciclar contenido de tu blog para redes sociales.

Inbound marketing doesn't have to be time-consuming. Learn how much time should you spend on inbound marketing still have time to attend to running your startup

Of the four types of customer journey maps, the current-state map is the most ubiquitous. That’s not surprising, given how many organizations are trying to understand their customers’ current pain points and improve the customer experience.

Wondering how you can get started mapping your own organ

The best way to understand your customers is to map out exactly who they are by building a buyer persona for every main customer type that your brand attracts. Our template helps you easily organize your research.

Do you know how your sales content performs? Here's why every company should conduct a sales content audit - and how you can do it in just 6 simple steps.

Not all writers are the same. Take our quiz to find out which type of writer you need for your any of your projects or content marketing.

Content has to serve a purpose for the business, the audience, or both. An example of this is the sales cycle when potential buyers and customers travel through a variety of stages in which they are asking different questions and have different intentions. You need to customise content for each stage of the sales cycle …

Landing new clients is important, but too often do businesses neglect their existing customers. Learn how to use content to help keep your customers loyal.

¿Por qué necesitas la repetición en la estrategia de contenidos?

Quién es quién en un departamento de contenidos y qué funciones desarrolla cada miembro. Algunos consejos para contratar el

Tendencias: El sector publicitario evoluciona al frenético ritmo de la tecnología y los cambiantes gustos de las audiencias. Un consumidor cada vez más esquivo y exigente, alérgico a las interrupciones publicitarias, solicita que las marcas le aporten información de valor en lugar de mensajes comerciales.

Learn more about the beauty market in Taiwan as well as the types of consumers that constitute it!

Learn the secrets of high-performing gated content, see real-life examples that work, and proven tactics to convert more leads. Read more in Flight School.

Después de contar algo sobre el nivel básico y el intermedio, termino la serie de infografías sobre los diferentes niveles de madurez que las empresas tienen en su estrategia de contenidos con el nivel avanzado

Público objetivo o personas: aprende sobre su diferencias y sobre el por qué en el marketing de contenidos preferimos una de las dos ;)

Customer journey mapping is a visualization technique that helps marketing specialists, user experience designers, and product and business owners see the journey people take when interacting with products and services. It is a great way to put on your customer's shoes and see where your business fails to deliver a great user experience.