Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
When it comes to hospital marketing, you’d better focus on what really matters. (RT @MarkRaganCEO: Who really cares about your hospital? 
No comment yet.
Sign up to comment
Scoop.it!
(Editor's Note: Dan Munro is a contributing editor to Forbes. His columns are collected under the heading, "The HealthCare Compass.) Via Sam Stern
eMedToday's insight:
Interesting story for hospital
There’s good reason to be bullish. At a health conference last year – the CIO of a teaching hospital shared a provocative statistic that his organization had uncovered in their ROI analysis of a large iPad purchase. At the time, the hospital was debating the merits of such a large financial commitment – so they tasked the CIO to do a crude ROI analysis to justify the sizable expense. Was the ROI 6 months – or maybe a year? The (unscientific) results were jaw dropping. Using some crude calculations around workflow and time-motion analysis the CIO calculated the ROI for an iPad in their hospital would be 9 days. That’s right – 9 days."
Scoop.it!
As physician practices and hospitals are increasingly required to bring their operations into the present with digitized records, Apple's iPad is the device of choice when it comes to doctors interacting with health records, a new study shows. Via Philippe Marchal, Pharmacomptoir / Corinne Thuderoz, Lionel Reichardt / le Pharmageek
eMedToday's insight:
key insight
"Doctors and hospitals are hungry for apps that take full advantage of the capabilities of mobile devices like the iPad, according to data from Black Book Rankings, a healthcare IT analysis firm"
Scoop.it!
The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people. Via Alex Butler, eMedToday
eMedToday's insight:
Applies to Hospital's CEO's
Scoop.it!
This "seven deadlies" list was part of their presentation on brand building with internal communications at the 18th National Healthcare Marketing Strategies Summit in Arizona held in early May by the Forum for Healthcare ...
eMedToday's insight:
What are the words: "According Szablowski and Rosenberg, healthcare marketers should avoid using the following words in marketing messages, both internally and externally:1. Comprehensive2. Integrated3. Continuum4. Advanced5. Care6. Close7. Multi-disciplinary"
Scoop.it!
Patient engagement is both a tremendous challenge for mobile health solutions providers.How will your mHealth firm meet the challenge? Via Philippe Loizon
eMedToday's insight:
Patient engagement is coming. Mobile applications and solutions will play a major role in using the information found in patient Electronic Health Records to deliver better, lower cost health care. Both health care professionals and patients will rely upon mobile devices to access records, information, and specific physician recommendations. Will your mobile solution help pave the way for better patient engagement?
Christine Winters's curator insight,
May 31, 2013 11:44 AM
mHealth can be an important tool for engaging patients in their care. Article points to mounting evidence of its value. My own observation: don't presume it won't be embraced by older patients. As a patient advocate, I can see we need to set presumptions aside.
Scoop.it!
A user may create an account at the kiosk using a user name, magnetic card, or bar code and password. The account can be accessed on any kiosk in the network and may be available via an online web portal. Users may also able to forward a set of results or their biometric history to their personal email accounts if they would like. Via Chatu Jayadewa
eMedToday's insight:
anothe example of healthcare going into the field. Geat idea but you really need to tie contact with a doctor rather than a unmanned health station
Scoop.it!
Has your mHealth brand jumped on the Mobile Marketing train... or are you slow to adopt the obvious? (Why Are Some #mHealth Brands Still Slow to Adopt Mobile Marketing?
eMedToday's insight:
The World is mobile. Hospitals need to adopt a mobile strategy. They consider options from firms like http://axialexchange.com/mobile/ which offers a mobile solution to 40 hospitals
Scoop.it!
What's good for patient satisfaction may not be good for medicine. Awash in marketing, the key questions to consider when choosing a hospital (Hospital marketing has reached a frenzy. Finding the right hospital...
eMedToday's insight:
Good discussion on the right hosptial. What is the answer
"Ultimately, while hospitals work hard to establish their brands and convince patients that they offer superior service, we are cared for not by hospitals but by the people within. The hospital is but a tool, like a stethoscope or a CT scanner, in the hands of the health professionals who are the real source of excellence in care".
Scoop.it!
Health-related research is among the top three online activities worldwide. In the United States alone, more than 100 million Americans per year will visit
eMedToday's insight:
Consumer search for health care information on line
"In the United States alone, more than 100 million Americans per year will visit health-related sites such as WebMD, Familydoctor.org, Healthfinder.gov, and CNN Health, among thousands of others. Within the massive ecosystem of health-related content websites, community-based sites are critical sources of trusted information for patients and caregivers" Hopsitals need to design a content strategy which gives patients access to trusted health information either on thier web site or mobile app
Scoop.it!
Wal-Mart has unveiled plans to have primary care services in rural markets within five to seven years. Here are three of the most pressing questions and potential scenarios for hospitals and health systems. Via Sam Stern
eMedToday's insight:
This is a big deal. It can change the landscape of health care in the US.
Scoop.it!
Salesforce: The cloud is not an 'all or nothing game' for health care VentureBeat “Anyone who has to write a check knows the value of cloud computing,” said Joshua Newman, an M.D., who is also the director of product and health strategy at...
eMedToday's insight:
Great news for big data and hosptials: ." Recently, Box received HIPAA compliance certification, meaning the product is now considered safe enough to hold on to data about your health — and safe enough for health care developers who use it"
Scoop.it!
York Hospital is one of the first healthcare organizations we've seen to fully embrace mobile and this positive trend. On behalf of SilverTech, congratulations to York Hospital and their progressive marketing and ...
eMedToday's insight:
Most heathcare websites are not geared to the digital age of content, effective search and easy information on doctors and beging mobile friendly.
Here is one
"This recognition is especially exciting because the layout of York Hospital’s new online experience is very different from other healthcare websites out there today. It uses a left navigation with an interactive menu panel that contains strong graphic elements. This highlights the site’s strong content and enhances usability on desktop as well as ease of use on a tablet or mobile device. York Hospital is one of the first healthcare organizations we’ve seen to fully embrace mobile and this positive trend."
|
Scoop.it!
The house call of yesterday For many, the house call represents medicine at it's best. The Doctor, by Sir Luke Fildes (1891) (Photo credit: Wikipedia) The comfort of your home combined with the personal attention of your doctor. Via Sam Stern
eMedToday's insight:
Summary:
"Interestingly, telemedicine and devices may become each other’s best friends. Both can enhance the utility, efficiency and the effectiveness of each other. What emerges is a healthcare provider that is ‘virtually there’ and a patient or caregiver who is active and engaged."
Hosptials need to investigate how they can shift hearthcare from the hospitals to outside areas. There are a number of companies providing interesting solutions like hospitals cubicles.
Scoop.it!
While the American medical system is famous for expensive drugs and heroic care at the end of life, a more significant factor in the nation’s annual health care bill may be the high price tag of ordinary services.
eMedToday's insight:
Interesting insight.
"While the United States medical system is famous for drugs costing hundreds of thousands of dollars and heroic care at the end of life, it turns out that a more significant factor in the nation’s $2.7 trillion annual health care bill may not be the use of extraordinary services, but the high price tag of ordinary ones" mHealth does offer way for hospital to lower the cost of health care. .
Scoop.it!
The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the Via Olivier Delannoy, eMedToday
eMedToday's insight:
Every hospital marketing staff and senior management needs to understand where the digital world is going.
Scoop.it!
Navigation. Healthcare Success Strategies Scientific Marketing That Delivers Patients ... And predictions have it that video will account for 90 percent of net traffic within three years.
eMedToday's insight:
The Future of patient engagement is use of videos
"The overall numbers, industry experts tell us, are that video accounts for 50 to 60 percent of Internet traffic currently. And predictions have it that video will account for 90 percent of net traffic within three years. The use of video for physician and hospital marketing is a fraction of this total, but more and more providers, facilities and health systems are upgrading their online presence with video as a centerpiece"
Scoop.it!
Mobile apps for hospitals offer great versatility and utility, helping provide high-quality, low-cost health services.
eMedToday's insight:
one example:
"One hospital that launched mobile apps is Boston Children’s Hospital (for iPhone andAndroid). “We’re looking at leveraging the convenience, mobility and usability factors that come with most mobile apps,” said Naomi Fried, chief innovation officer at Boston Children’s Hospital. Boston Children’s Hospital MyWay™, provides valuable information for navigating the Boston Children’s Hospital patient experience. Benefits to app users include access to information on over 1,000 physicians, more than 200 clinical programs and five Boston Children’s clinical sites. Users can place a phone call or get directions to their clinic location in the hospital."
Scoop.it!
Kaiser Health News
eMedToday's insight:
These is interesting trend on how doctors are re-organzing how they do business one example
"Dr. Thomas Bellavia transformed his traditional medical practice in Hasbrouck Heights, N.J., into a so-called medical home where patients are seen by teams of doctors and nurses. He says it has paid off in better, more coordinated care for his patients and healthier income for the nurse practitioners and physicians in his group"
Scoop.it!
More than a few marketing-savvy hospitals have grown from a simplistic and static Web presence to a dynamic, multi-layered Internet encounter with their many audiences and various messages. It’s ge...
eMedToday's insight:
Summary:
"Fortunately, hospital administrators and communications professionals have embraced content marketing as a cornerstone strategy that effectively reaches and motivates prospective patients, patients, family, friends, donors and the community".
Scoop.it!
And don't think that the industry is so unified that no one will make that first attempt to define their market vies a vie their competitors along these three attributes. It is just a question of time before a hospital or system regardless ...
eMedToday's insight:
The landscape of healthcare is changing.
"Healthcare markets for hospitals and health system are heading to a place where they have never been, namely a consumer-centric model boarding on retail. And as more people have a higher cost stake in the game as their costs continue to grow, consumeristic choice behaviors will take place whether you like it or not" And the consumer centric model is driven by digital platorms. .
Scoop.it!
eMedToday's insight:
Mayo Clinic is the gold standard for social media and using technology for mhealth. Here is a good review of what they are doing
"The clinic’s adoption of iPhone, iPad, and custom in-house apps reflects the Mayo Clinic’s commitment to the latest advances. With more than 15,000 iOS devices on the clinic’s network, building apps for this platform was a priority. “iPhone, iPad, and apps make communication easier. We’re providing real value to our staff, but also ultimately to our patients.”
Scoop.it!
Follow these 7 elements to get the most out of your mHealth content marketing program. Via Sam Stern
eMedToday's insight:
Hospitals need to develop a content strategy. They can deploy content either on a web site ( best mobile web site) or a mobile app. mHealth consumers want cook, fresh, trusted content that can help them solve a health problem.
Scoop.it!
Men: An untapped market waiting for a hospital just like yours. May 18, 2013: Are men and men's health part of your hospital or healthcare system's growth strategy? Should they be? Let me share a case study that might change your mind ...
eMedToday's insight:
Interesting fact:
" One key fact was that more than 90% of women have physicians but only 62% of men have doctors."
The conclusion is that there is an untapped market in serving men for hospitals
Scoop.it!
Fortunately, hospital administrators and communications professionals have embraced content marketing as a cornerstone strategy that effectively reaches and motivates prospective patients, patients, family, friends, donors ...
eMedToday's insight:
Content is King and that can be true for hospitals
Key insight:
"Fortunately, hospital administrators and communications professionals have embraced content marketing as a cornerstone strategy that effectively reaches and motivates prospective patients, patients, family, friends, donors and the community".
|
This is the heart of hospital marketing future. Great insights
What’s wrong with hospital marketing today?
Millions wasted on mass advertising;The proliferation of chest-pounding "we're awesome" messaging;A focus on striving for awareness instead of engagement, or better yet, ROI;Watering down marketing efforts by asking customers what they think of marketing (while they have no idea how marketing will impact their behavior, so they'll give you opinions all day long).What’s going well with hospital marketing?
Shifting from traditional media to digital media;An increase in search engine marketing and SEO efforts;Marketers building sophisticated marketing measurement disciplines;Content marketing;Health and wellness-oriented messaging;Patient experience improvements.