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On the issue of marketing talent in hospitals, I find anecdotally from those in pharma, med device and other health channels that have moved to the hospital marketing side, find it extremely difficult and frustrating to work in ... 
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A missing link in the personal management of health information I'm confused. That's one of the most important insights around patients and caregivers who find themselves lost in the complexities of healthcare.
eMedToday's curator insight,
June 11, 2013 5:08 AM
This mobile app appears to be an interesting bridge between the full IT solution and something useful that paitent will use. This should be incorporated in some form into a hosptial system
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Smith & Jones received a Gold award from the 30th Annual Healthcare Advertising Awards for the Ellis Medicine Service Line Brand/Patient TV Spots in the TV Series category.
eMedToday's insight:
Another extremely way for hosptials to create brand awareness is to do a video on the same approach and post it on their web site OR mobile app
"The winning TV series featured two different types of spots from three different campaigns executed in 2012. The patient spots feature excerpts of candid interviews with the main patients from the cardiac, cancer, and maternity campaigns, Errol Singh, Shelly Shinebarger, and Jen Bergeron, respectively. In their interviews, they discuss their experiences at Ellis and why it was their hospital of choice."
eMedToday's curator insight,
June 10, 2013 8:55 PM
A Pharma could have a doctor interview a patient on their experinece with a drug and post on Pharma web site.
Much better than spending billions on DTC TV ads which consumers do not watch
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Getting another doctor's view can dramatically change a treatment plan and even a diagnosis — research finds it happens in as many as 30 percent of cases. Via Best Doctors, Lionel Reichardt / le Pharmageek
eMedToday's insight:
Shocking
"As we discovered, getting another doctor's view can dramatically change a treatment plan and even a diagnosis — research finds it happens in as many as 30% of cases. In one particularly dramatic finding recently published in the journal Cancer, the recommendations for surgery changed for more than half of breast cancer patients who received a second opinion. In some cases, previously undiagnosed second tumors" Think about the power of a hospial have a mobile app. A patients on their smartphone looks up another doctor in 2 seconds and makes schedules a visit. And the patients looks up their medical condition one of the top medical reference books like the Mayo Clinic. Wow
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But it doesn't always work according to that plan, at least in the short term. For one thing, “many clinicians are unaware that hospitals lose money on their employed physicians,” according to this Perspective in the New ...
eMedToday's insight:
Interesting fact:
“Hospitals lose $150,000 to $250,000 per year over the first 3 years of employing a physician—owing in part to a slow ramp-up period as physicians establish themselves or transition their practices and adapt to management changes.”
Now, could a mobile hospital app with a directory of doctors and a call to feature increase the exposure of new doctors to patients.
Probably.
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79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day [STUDY] Via Giuseppe Fattori, Nikos Papaioannou, eMedToday
eMedToday's curator insight,
June 8, 2013 8:04 PM
The Smartphone is the 24/7 health assistant. All parties to the health system need to recognize this reality and develop services to match this fact.
79% of smartphone users have their phone on or near them for all but two hours of their waking day; 63% keep it with them for all but one hour. A full quarter of respondents couldn’t recall a single time of the day when their phone wasn’t in the same room as them.
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This digital technology builds relationships with physicians, Mr. Tyson said.
eMedToday's insight:
Impressive track record, probably the best in the US for on line users.
" Roughly 4.2 million of the more than 9.1 million Kaiser Permanente members are registered with KP HealthConnect™, and 32 million lab results have been viewed online, according to Mr. Tyson. There have been 118 million visits to KP.org and over 12 million prescriptions have been filled via securely online using Kaiser Permanente’s electronic medical record technology"
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Mobile PRM Launches Patient Relationship Platform; Improves Health ...
eMedToday's curator insight,
June 6, 2013 7:36 PM
This is example of a new platform to engage patients
"Mobile PRM is proud to announce the launch of theirpatient relationship management (PRM) platform, mobile disease management apps, and a powerful analytics engine that improve health outcomes and reduce costs in patients with chronic medical conditions" This app is focused on a number of features which improve managment of chronic diseases
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The Robert Wood Johnson Foundation has launched a competition to develop applications and tools that will enhance and improve the way data comparing h
eMedToday's insight:
Hospital prices are a big issues with consumers. This is example of how an mobile app will bring pricing information to the public. A great idea which it times has come
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#hcsm | http://t.co/WNyl0bCQIC 5 reasons why your hospital should be using Pinterest.
eMedToday's insight:
Interesting. Hosptials should use pinterest because
"Pinterest users have the strongest representation of the healthcare decision maker demographic. It’s users are young (the largest age bracket is 25-34), female (around 80%), middle class (nearly 30% have family income greater than $100,000), and have children (around 50%). The very same people making healthcare decisions in your community are actively engaged on Pinterest." Women make the decisions in health care. Women are on pinterest.
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[Second of two articles.] Read our previous post on the topic of transparent prices among hospitals, How to be Named the Costliest Hospital in the Nation. When the federal government opened the boo...
eMedToday's insight:
In the age of transparency, hospitals will no be able to keep their prices secret. Mobile appls are growing up which compare hospital/doctors prices.
The conclusion:
The introduction of hospital price comparisons is expected to provide the public with yet another reference point, and prospectively lead to lowering costs in the system. . From a hospital marketing and advertising perspective, facilities will–more than ever–need to need to standout from the competition. Although “price” is now a consideration, effective differentiation and marketing success will remain rooted in delivering benefits and solutions to the patient and the community
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Global annual sensor shipments for mobile sensing health and fitness devices will reach 515 million in 2017, up from 107 million in 2012, according to an announcement from San Diego-based research...
eMedToday's curator insight,
June 4, 2013 9:12 PM
tthere is no doubt mobile health apps are huge. keyParties in the healthcare space whether it be Pharma or hosptials need to consider developing mobile apps to address their target markets.
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eMedToday's insight:
Hospitals with center of excellence need to develop a way to share that knowledge outside their halls via telemedicine.
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To create an effective marketing plan to attract today's digital physician and patient you have to understand where they are, why they are there, and how can...
eMedToday's insight:
Medical Digital marketing is about delivering fresh dynamic content with a focus on videos
Can hospital do that either on their web site or social media or a mobile app
eMedToday's curator insight,
June 11, 2013 9:09 PM
Can Pharmas do that either on their web site, social medai or mobile app
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Global Mobile Health Market - New Market Research Report Published by ...
eMedToday's insight:
Are hosptials Players in This Growth
eMedToday's curator insight,
June 10, 2013 9:00 PM
"According to a new market report published by Transparency Market Research "mHealth Market- Global Industry Analysis, Market Size, Share, Growth, Trends and Forecast, 2012 - 2018," the global mHealth market is expected to reach USD 10.2 billion by 2018 from USD 1.3 billion in 2012 at a CAGR of 41.5% from 2012 to 2018"
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Every part of the health and wellness industry stands to benefit by incorporating mobile applications. Representatives in Pharmaceuticals can use a tablet application to quickly explain the benefits and contraindications of a ...
eMedToday's insight:
"Everywhere you look, companies are using tablet devices to support the sales process. According to Apple’s 2011 report, 92% of Fortune 500 companies have integrated iPads into their business. Companies who don’t adopt mobile into their strategy are in danger of being left in the dust" Will hospitals or Pharma be left in the dust???
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FREE Guide: Digital Health Marketers: How to Create Killer Marketing Content- learn how to wow and convert your prospects
eMedToday's insight:
This is a good guide on creating cool content for mhealth.
Content is not well used either in the hospital or Pharma marketing plans.
Content is King and draws patients.
Hospitals and Pharmas need to think like a publisher when they approach content creation and management
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You see them everywhere. On business cards, on menus at restaurants, at the doctor's office and even just walking down the street. What are they? QR codes.
eMedToday's insight:
Hopsitals do not use QR codes enough. As part of mobile device strategy a effort should be made to incorpate QR strategies into the mix
eMedToday's curator insight,
June 8, 2013 8:21 PM
As is true of hospitals is true of Pharmas. The Pharma marketing department needs to ask the question: How can we use QR codes?
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Discover 7 ways to create an effective mobile website to market your mHealth business (7 Ideas to Create the Best Mobile Website for your #mHealth Company http://t.co/FTKr9d4BMV)...
eMedToday's curator insight,
June 7, 2013 8:24 PM
Most Pharmas do not have mobile sites. Good advise for design
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A half million Cleveland Clinic patients gained access to more of their healthcare information Thursday – and by the end of the year – they will see all that is in their electronic medical record, including physician notes, via MyChart, the secure online portal. Via Sam Stern
eMedToday's insight:
The is example of impressive real live example of medical records in the hands of patients
"A half million Cleveland Clinic patients gained access to more of their healthcare information Thursday – and by the end of the year – they will see all that is in their electronic medical record, including physician notes, via MyChart, the secure online portal."
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eMedToday's insight:
Key point:
"In a separate Black Book poll of hospital CIOs with network physician practices conducted last month, mobile applications ranked above cloud computing and clinical analytics as well as business intelligence in upcoming technology urgencies".
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As more seniors use the Internet (and the audience grows much more quickly than the general population of users), your website’s usability for this audience is paramount to the health of your organization.
eMedToday's insight:
The US is growing old and with high incidence of chronic diseases.
In fact, the Administration on Aging predicts that people 65 and older will represent 19% of the population by 2030. Second, greater percentages of seniors are going online year after year.
Previous NNG usability studies demonstrated that the biggest factor in Web performance declining with age is that older users need more time to comprehend and scan Web pages for the information they need. Furthermore, the very act of navigating websites becomes more difficult with aging.
So this is a consideration for designing web sites for hosptials and Pharmas.
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Marketing Your Community Hospital Efficiently (5 Ways to Integrate Your Community Hospital's Stories Into Your Social Media Marketing http://t.co/K8Qwm6m3U7)...
eMedToday's insight:
This article focus is on social media. The point is to deliver cool, interesting, useful, fresh content to patients to keep them engaged
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Here's an amazing app that I hope you never need to use.
Boston Children's Hospital has been pilot-testing an iPad app this spring called MyPassport. It's designed to give patients and their families more information about what's going on during their stay, from the doctors and nurses assigned to them to the results of their lab tests. It also lets them submit questions they have, and get them answered quickly by their docs. Via Sam Stern
eMedToday's insight:
This is a simple mobile app but a start on delivering innovation into the hosptial environment. You do not need a complicated app to deliver value
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Kaiser API Opens Healthcare Data To Mobile Apps InformationWeek SMB (blog) Over the last two years, Kaiser has itself produced four mobile applications for iPhone and Android smartphones that allow Kaiser healthcare plan participants to set up...
eMedToday's insight:
"Over the last two years, Kaiser has itself produced four mobile applications for iPhone and Android smartphones that allow Kaiser healthcare plan participants to set up doctors' appointments, see electronic medical records, view most lab results and refill prescriptions, among other things. One of those applications, Every Body Walk, has been downloaded from the iTunes store 85,000 times, while the app that allows patents to schedule appointments has been downloaded over 500,000 times to iOS and Android devices. That outcome has prompted Kaiser officials to realize what a valuable new channel has been opened between itself and its members" The take away here is that for the right app there can be large downloads of the app. Big deal
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Key:
"Unless hospitals start to figure out what they don’t know about marketing in a consumer-centric environment, and there is a lot they don’t know or have the experience having never worked in that type of environment, they are in for some real shocks beyond what they are already experiencing".