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Mobile devices, apps, gaming and other mHealth tools help patients manage their health and help care providers lower costs by eliminating unnecessary visits. 
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So, how can physicians use content marketing? It starts with creating content that is valuable and relevant to your patients and adding that to your web site, blog, or patient newsletters. Here are seven ideas for content to help get you started. Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
eMedToday's curator insight,
May 23, 2013 7:40 PM
Even though this is focused on physician the message is clear for Pharma. How can a Pharma deliver content to their patients using a e detailing solution. Answer: mobile app
"So, how can physicians use content marketing? It starts with creating content that is valuable and relevant to your patients and adding that to your web site, blog, or patient newsletters. Here are seven ideas for content to help get you started".
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When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content.
eMedToday's insight:
impressive results
he Mayo Clinic has the most popular medical provider channel on YouTube and more than 450,000 “followers” on Twitter. They also an active Facebook page with over 300,000 connections. A pioneer in blogging, Mayo has a News Blog, Podcast Blog and Sharing Mayo Clinic, a blog that enables patients and employees to tell stories about their Mayo Clinic experience. Summary: Patients want great content
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Remember the good old days in medical marketing when the key to getting your technology adopted by a hospital was simply finding a vocal, committed clinical champion with the juice to get you a tri...
eMedToday's insight:
This is interestin recount of a launch of a hospital product. Summary
"While it takes considerably more time and effort to develop a multi-faceted story when launching a new medical technology, the end result is greater early stage awareness and interest, along with a treasure trove of content that can be repurposed and repackaged to effectively communicate to a broad spectrum of decision makers" Result are impressive.
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I get asked all the time if online risk assessments lead to increases in clinical volume.
eMedToday's insight:
Why? online screening can drive measurable resultsit can change marketshare- and very few marketing tactics can do thatit can reposition you to take the leadership in early detection and wellness- a very meaningful differentiation to women in their late 40′s to early 60′sit takes less personnel to administrate and less money to promote than traditional volume drivers like physician referral programsthe results can be immediate – there is very little lag time from startup to patient admissionsthe results actually build – meaning you will make more money from your efforts in years 2 and 3 than you did from year 1 Hospital need to understand developing mobile apps and developing information for Patients can help in on line screening
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mobihealthnews Exclusive: Happtique refocuses on hospitals, CEO Ben Chodor resigns mobihealthnews Update #1: MobiHealthNews has just confirmed that Happtique's Chief Marketing & Strategy Officer Tammy Lewis, who previously served as CMO of...
eMedToday's insight:
There are not many mobile app companies which focus on hosptials. So there is a huge gap which Happtique can step into
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Mayo Clinic encourages professional and allied health staff to use social media tools appropriately and productively. This video, originally produced for May...
eMedToday's insight:
Good overview on how the mayo clinic uses social media. They put time and effort into social media
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A Fast Way to Drive Increased Lung Cancer Volumes http://t.co/275Ni7lStz #hospital #marketing #hcmktg
eMedToday's insight:
This is great example of using advertising, simple testing, and patient engagement to drive business. This form and approach could be used in mobile marketing and very effectively
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Today’s average consumer is exposed to a stunning amount of marketing messages each and every day. From commercials and billboards to newspaper ads and product logos, advertising has permeated almo...
eMedToday's insight:
Good advice here:
" Effective marketing always starts with a brand guideline booklet. A brand guideline booklet is crucial to any healthcare organization’s marketing efforts as it: Sets the stage for a consistent identity.Aids in consumer recognition.Provides a starting point for marketing campaigns."
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With the prospect of a years-long process looming ahead, it can be easy for hospital executives and marketing experts to forget the real reason for a rebrand: communicating to patients what the organization stands for.
eMedToday's insight:
Offer 4 goog tips
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Kaiser Health News Hospitals promote screenings that experts say many people do not need Washington Post Dave Andrews, marketing and public relations manager at Inova Fairfax Hospital, declined to say how much the five-hospital chain pays...
eMedToday's insight:
Hospital are promoting third party screenings. Some suggest screening may be unnecessary. One comment say It’s a way to promote brand awareness and have someone sitting there who can say, ‘I have just the doctor for you,’ ” said Mitch Morris, of Deloitte, a consulting firm whose clients include hospitals. “If they hook someone up with a primary-care physician, that sets up in many cases a lifetime of patronage to that health system.” There is probably a better way to promote hospitals through social media, mobile web and mobile app.
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According to the Consumer Reports Gripe-o-Meter, patients' biggest medical hassles are unclear info from doctors and slow test results. Technology to the rescue. Via Richard Meyer
eMedToday's insight:
Hospital need to understand, patients biggest gripe is unclear explanation of their problems by doctors. Clearly, mobile technology can solve this problem. Read on some companies that have interesting solutions.
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Productive use of digital collaboration tools has by-passed hospital culture
eMedToday's insight:
As a result, U.S. hospitals are absorbing an estimated $8.3 billion annual hit in lost productivity and increased patient discharge times, according to a Ponemon Institute survey of 577 health care professionals, released Tuesday to CyberTruth.
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What's your specialty? Hospital service line strategies for remaining competitive in the changing healthcare environment. - Objective Health Webinar Learn mo...
eMedToday's insight:
Good video
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SAN MATEO, Calif., May 20, 2013 /PRNewswire/ -- Doximity, the largest professional network of U.S. physicians,...
eMedToday's insight:
Interesting example of CME coming to doctors on line with the support of a hospital
This educational model moves CME out of traditional auditoriums and conference halls, and into a private online space where physicians can review and discuss up-to-the-second, practice-changing medical research. By bringing cutting-edge medical education to its online community, Doximity allows its 170,000 U.S. physicians to integrate ongoing education with their busy clinical schedules, from the convenience of their mobile devices, without having to leave their practices and patients for remote conference destinations
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Boston-Area Healthcare Solution for Seniors Includes a Prescription for ...
eMedToday's insight:
Education is the key for prevention. Here is one interesting example of one health care organziation helping seniors with technolgoy and prevention.
"ConnectedLiving has developed a Web-based social platform designed specifically for the senior living industry. Its network, training, programming and ongoing support are currently available in more than 300 senior living communities in 30 states serving all segments of the market including public, private and affordable senior living communities. ConnectedLiving uses an engaging curriculum to encourage seniors to learn about technology in a fun and social way"
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Post-discharge plans get an mHealth boost
eMedToday's insight:
Helping patients transition from hospital to home is a major healthcare challenge that requires providing individual attention for each patient after they leave the hospital.
Here is example of a project which:
The technology platform links to the provider's electronic medical record and creates an electronic patient profile (EPP), which the transition liaisons use "to help the patient internalize behaviors that are positive and behaviors that are detrimental."
This can result in major reduction in health care costs
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As policy and strategy experts opine about the merits of local market hospital mergers, large regional and national hospital systems, the need for integrated delivery of care across the continuum, and success being defined by ...
eMedToday's insight:
The key
"Social media platforms and mobile Internet strategies will become the dominant platform for innovation, although the secret to differentiated success in this new space is talent–not technical talent, but rather emotionally intelligent, extroverted, relationship building personalities–who demonstrate excellent judgment and have good intuition when targeting audience segments and even individuals."
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Twitter has changed a lot of things in healthcare. One of them is communication at medical meetings. Yesterday, the embargo of abstracts to be presented at this year's American Society of Clinic On...
eMedToday's insight:
Summary:
These findings give us three important insights. First, organizations can capitalize on news trend to strengthen message penetration online. Second, Twitter can significantly augment the influence of individual users. Third, opinions expressed on Twitter may have larger implications for marketing and communication strategy development. Again, twitter can become a important part of a hospital communication too.
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From
hcsm
This article looks at how a hospital marketing services agency sets up Google Alerts that allow them to manage winning campaigns for their clients, so you can do the same for your hospital.via News Source (Using Google Alerts To Enhance Hospital...
eMedToday's insight:
Insight:
"As far as hospital marketing strategies go, this free alert service is extremely valuable and will help you shape your brand and image as you learn what's working, what's not, and what people are talking about. This article looks at how a hospital marketing services agency sets up Google Alerts that allow them to manage winning campaigns for their clients, so you can do the same for your hospital" Google alerts brilliant way to enhance hosptial marketing
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Transparent pricing becomes marketing tool for Miami hospitals MedCity News Another change happening with insurance, Ullmann said, is a move toward high deductible plans, or "consumer driven healthcare,'' in which patients are responsible for...
eMedToday's insight:
This is a trend hosptials can not fight
Price transparency "That's where the whole industry is going, undoubtedly."
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RT @3Cinteractive: Check out our new blog post: How do you know if your #mobile investment is generating the desired return? http://t.co/lloV3l8KhO #mHealth
eMedToday's insight:
This is a key issue and question and not easy to develop. The author provides a frame work to measure the effectiviness of an mobile investment.
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Although cutting edge technologies and software-based solutions continue to exert profoundly positive influence on the efficiency and cost-effectiveness of ("A stubborn reliance upon outdated #technology is costing #hospitals billions of dollars each...
eMedToday's insight:
Summary
"Although cutting edge technologies and software-based solutions continue to exert profoundly positive influence on the efficiency and cost-effectiveness of modern healthcare, a stubborn reliance upon outdated technology is costing hospitals billions of dollars each year"
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Call The Doc offers a 24/7, 365 days a year network of board certified doctors and nurses to provide medical advice, prescription and referral services over the phone. Would you respond to an infomercial for a doctor?
eMedToday's insight:
The call service raises an important strategic issue for hospitals. How can they provide a better communication service to give their patients access to their doctors. If they do provide better access then patients will use a call center to seek advise.
Shawn Siegel's curator insight,
January 2, 2014 10:13 AM
Fascinating topic for the Future Call Center Summit
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Crittenton Hospital Wins Advertising Award for Website, Campaign
eMedToday's insight:
This should be the objective of any hosptial web site or mobile app for that matter:
The website was designed and built to be pragmatic, yet visually appealing, and simple to use. It has improved the hospital’s ability to communicate, share, engage, and conduct business online. The site is easily managed through a content management system, and offers several opportunities for the online visitor to communicate with hospital staff.
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Good white paper for hospitals
Hospitals and physician practices may find that is takes time and resources to leverage these new technologies and train staff to use them, but those organizations that adopt mHealth tools will help cut expenses by providing preventive care and eliminating unnecessary office visits.
In this issue, we’ll explore three examples of mHealth that hospitals and practices can start using today:Gamification programs that motivate and reward people for positive behavior;Medical apps to provide information and feedback on medical conditions; andTelehealth applications that allow physicians to provide care at a distance.