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Blue Hill hospital 'exceeds patient expectations' 
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It's Not Brain Surgery: 4 Tips Businesses Can Learn from Hospitals' Use of ...
eMedToday's insight:
Hospital know that social media is a cost effective way market their hospitals and create a bond with their customers.
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eMedToday's insight:
Several thing are interesting about this article. First is that a hospital has an innovation officer. Second, how few hosptial apps exist. There is a huge opportunity in developing hopsital mobile apps.
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Here is a great short hand way to make sure you have thought through a great marketing strategy to build service line volume: The 3M's. Market-Target, Motivating Message, and Movement.
eMedToday's insight:
This is simple stuff but true. You need to understand your target, deliver a message and just do it.
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For starters, ask patients to sign up for your hospital's newsletter.
eMedToday's insight:
Engagement leads to better branding by offering enewsletters, offering content on website and promoting a health event. Further through social media you can measure results.
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Dr. Data is IN... The U.S. spends more on healthcare than any other nation: around $9,000 per person in 2012. Can data scientists help?
eMedToday's comment,
April 21, 2013 10:23 PM
Big data in patient record, predictive medicine, wellness maintenance, just in time medicine will create a possible savings of 10% of the entire US medical bill. Even though the focus of this article is on big data the areas of impact will have a significant effect on hosptials.
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3 Healthcare IT trends that shares Thomas Edison's vision for healthcare in 2013 and beyond in response to the 2012 National Healthcare IT Week
eMedToday's comment,
April 21, 2013 9:47 PM
A Brilliant statement by Thomas Edison which is the future of healthcare:
“THE DOCTOR OF THE FUTURE WILL GIVE NO MEDICINE, BUT WILL INTEREST HIS PATIENTS IN THE CARE OF THE HUMAN FRAME, IN DIET, AND IN THE CAUSE AND PREVENTION OF DISEASES.”
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Year end recap of the 20 most Insightful healthcare technology Infographics of 2012 highlighting the growing utilizations of infographics in healthcare
eMedToday's comment,
April 21, 2013 9:08 PM
A great overview of where mhealth is going in the hospital
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Digital Trends
eMedToday's comment,
April 18, 2013 11:53 PM
Social media by the health care industry need to be done carefully. That said, the most trusted resources online are those posted by doctors, nurses and hospitals in a study done by Pricewaterhouse Cooper.
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Marketing Your Community Hospital Efficiently (Marketing Your Community Hospital to Women http://t.co/KFV8eYGfth)
eMedToday's comment,
April 18, 2013 5:05 AM
Women make 80% of the healthcare decision for their families in America. Outline here are 5 strategies for engaging and reaching as healthcare consumers and patients. Hospitals need to pay attention..
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In this podcast, Jan provides an inside look at how the well-known institution is using social media and digital tools to engage the parents of patients and non-patients.
eMedToday's comment,
April 17, 2013 7:29 AM
This article points of the importance of content strategy related to social media. This hospital uses Face Book and Twitter to engage patients. Content strategy include weekly meetings to discuss. What people want to hear about are stories. In the digital age a more effective way to communicate this content is on a mobile app.
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Marketing Your Community Hospital Efficiently (Using QR Codes for Simple, Cheap & Efficient Community Hospital Marketing http://t.co/Cbx4uvDJiR)...
eMedToday's comment,
April 16, 2013 7:35 PM
QR Codes can be extremely useful for hospital marketing. QR codes can be placed in any media to transfer information via a smartphone. Hospitals need to incorporate QR codes into every aspect of hospital media strategy
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Managing An Online Marketing Presence Through A Hospital Brand Transition http://t.co/f0kIvseQlq #hcsm
eMedToday's comment,
April 15, 2013 8:17 PM
Branding is a critical part of a hospitals overall strategy. Hospitals branding needs to extend to on line presence. Good checklists for rebranding.
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It looks like hospital marketers are spending hundreds of thousands of dollars on marketing that doesn't always work. They are trying too hard, spending ... your marketing what it is. Steering people to your system is a strategy.
eMedToday's insight:
The key question? : "How are you handling this shift from marketing sick services to marketing wellness services, educating patients about health data and more?"
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What content should hospitals provide on their mobile sites and apps? I recommend starting with the 8 following categories.
eMedToday's insight:
Author outlines 8 suggestions for hospital mobile sites. Nothing new but seems to lack innovation.
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We like this category: 'Apps with a real functionality.'
eMedToday's insight:
Hospital mobile apps are growing. This article list 3 typse of hopsital mobile apps: marketing, internal apps. and those with real functions. There are not many hospital mobile apps which have been designed with patient engagement in mind
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Billboards display wait times at 4 emergency rooms in valley
eMedToday's insight:
Great idea for hospital branding and business generation!
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Work together with service-line leaders to get the results you can all agree on.
eMedToday's insight:
The key elements to drive strategy is think like a CEO and the plan
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Five disruptive telehealth startups to watch highlighting how telehealth is changing the face of healthcare delivery and the innovative startups behind it.
eMedToday's comment,
April 21, 2013 9:56 PM
Hospital will be dramatically impacted by the range of mhealth starts providing valuable services to patients and reducing costs. These 5 starts ups are great examples of break- through technologies.
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115 Mind Blowing mHealth and Telehealth Statistics and Trends as the third installment of our 4 part Mind Blowing HIT Stats and Facts series.
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PR Web (press release)
eMedToday's comment,
April 19, 2013 12:06 AM
Video is a big part of branding for hospitals. To quote the article"
For doctors, hospitals, or pharmacies that are looking for online visibility for their programs, practices, or medical products, online videos can reach many people and are a powerful tool for attracting new patients and maintaining current ones
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Hospitals are generally a local business, but Cleveland Clinics is both local and national.
eMedToday's comment,
April 18, 2013 5:19 AM
Great example of hospital that has used internet leads, 75,000 internet leads to 6,500 patients in the last 12 months. It ROI on this effort is 2000%. Interesting among the tools for patient engagement are 1,500 videos on the Cleveland webite, 1,200 on you tube. Impressive marketing by one hospital
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5 Tips to Revive an ASC's Patient Base With Direct Marketing Becker's ASC Review "What I hear from smaller facilities is, 'I can't compete with a hospital's marketing budget.' But you don't have to, because you're not trying to be everything to...
eMedToday's comment,
April 17, 2013 7:35 AM
This is excellent review of marketing 5 years ago. Anyone, considering marketing today needs to use social media and mobile technologies to reach patients. Not traditional media platforms.
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Marketing Your Community Hospital Efficiently (Marketing Beyond the Physician at Your Community Hospital http://t.co/vlXGWHBroA)
eMedToday's comment,
April 16, 2013 7:45 PM
Targeting the entire patient care team is important for referrers. Interesting this article suggest 3 way to reach the entire patient care team all which can be access best by a hospital mobile app which is a great communication platform to reach doctors, to reach employees and to reach patients.
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Marketing Your Community Hospital Efficiently (4 C's of Effective Design When Marketing Your Community Hospital http://t.co/kqPTs43T9m)
eMedToday's comment,
April 15, 2013 8:24 PM
Good simple outline of what hospitals need to focus on for an effective marketing program
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A key hospital goal should be high patient satisfaction measured by a survey. This article discusses an example of one such reward “The Exemplary Service Award reflects combined scores for patient satisfaction in inpatient, outpatient, emergency and ambulatory surgery”