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/PRNewswire/ -- "A single discovery transformed our entire business," said Jon Ciampi, Vice President, Marketing, Business & Corporate Development for the CRC Health Group, the largest network of specialized behavioral care services in the U.S. 
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Hospital IT Leaders Agree On Network Priorities And Future Wireless Challenges Healthcare Technology Online (press release) Today HIMSS Analytics, with the support of Comcast Business, releases the results of a study of hospital IT leaders on...
eMedToday's insight:
Focus group participants identified four interrelated IT infrastructure priorities:
“We found that IT network priorities for all participating hospital systems were consistently focused around accommodating greater mobile and wireless connectivity to their networks"
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Jim Clifton, the Chairman of Gallup, makes a strong case that we're in World War III in his book The Coming Jobs War.
eMedToday's insight:
Any CEO of a Hospital needs to read this article or see their hospital go the way of newspapers.
While health systems dawdle, their lunch is being eaten by an array of new entrants reminiscent of what happened to newspapers. Onsite workplace clinics: Frustrated at how much time it takes for employees to get in for a 10 minute appointment, onsite clinic providers are seeing their businesses grow 100% year over year. See Direct Primary Care providers: Another innovative new model that is two parts Marcus Welby and one part Steve Jobs is poised to explode as venture firms and health plans are investing in organizations such as Iora Health and Qliance while DaVita is making a major bet with their Paladina Health division.Retail clinics such as Minute Clinic and ZoomCare are filling an unmet need and are rapidly growing. Organizations such as CVS, Walgreen’s, Target and Walmart are also getting their pharmacists out from behind their counter to more actively get involved in medication management that is so vital to managing chronic conditions.Domestic medical tourism: Walmart joined Lowes and Pepsico in creating a national market for surgical procedures. Now every hospital in the country is effectively in competition with the Mayo Clinic, Cleveland Clinic, Virginia Mason and other top facilities who provide fixed fee procedures with outstanding outcomes. Add to this the movement to transparent pricing on surgeries and it chips away at some of the most lucrative, non-emergent procedures a hospital delivers.
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Quincy Valley Medical Center Launches New Robotic Telestroke Program eReleases (press release) QUINCY, Wash., May 7, 2013 /PRNewswire/ – Quincy Valley Medical Center recently held a special training and demonstration event as part of the launch of...
eMedToday's insight:
This is great service
The Robotic Telestroke Program, coordinated through Providence Sacred Heart’s comprehensive Stroke Center, will directly link physicians at Quincy Valley Medical Center to Sacred Heart’s nationally certified, award-winning stroke center, allowing Quincy area patients and their physicians access to neurologists 24 hours a day, 365 days a year.
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Business 2 Community
eMedToday's insight:
The problem: Although hospitals are awash in data, comparatively few have been able to bring their disparate collections together into an integrated platform. Patient data, healthcare provider records, and financial results frequently exist in separate spheres, with ownership assigned to different parts of the healthcare system, including vendors, partners, and consulting organization This article outlines the solution and trends to the above problem.
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Marketing Your Community Hospital Efficiently (Three Innovative Marketing Techniques to Celebrate the Opening of Your New Community Hospital http://t.co/Tn8WnpZ0z5)...
eMedToday's insight:
This interesting way to market hospital events. Certainly takes advantage of the digil age
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Hospital growth: Strategies to reach potential male patients. May 1st, 2013. by Andrea J. Simon. In my last blog post for Hospital Impact, I shared a case study in which a hospital realized men represented an untapped market for growing its ...
eMedToday's insight:
this is good example of how you can build business with targeted marketing, In this case it was men's health. It could be women's health. The point is develops targets.
" I shared a case study in which a hospital realized men represented an untapped market for growing its patient base. I encouraged all hospitals to see the opportunities awaiting them if they likewise targeted men and men's health.
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RT @mkrivich: Healthcare Marketing Matters: How do you market the big box hospital in an era of reform? http://t.co/pnKGck34T7
eMedToday's insight:
This is excellent summary of 10 Must Do strategies to save your hosptial
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From
www
Healthcare Marketers Report on mHealth Tools for Physicians and Patients
eMedToday's insight:
Summary
Some physicians and hospitals may be resistant to adopting mobile health technologies because of the upfront costs to train staff,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “However, research shows that mHealth tools will end up saving hospitals and practices money through preventive care. This is a big trend in the reformation of healthcare.” With so many babyboomers entering into the health care system, the focus needs to be on wellness
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Mobile devices, apps, gaming and other mHealth tools help patients manage their health and help care providers lower costs by eliminating unnecessary visits.
eMedToday's insight:
mHealth will deliver USD $ 6 billion in cost savings. This article says
Hospitals and physician practices may find that is takes time and resources to leverage these new technologies and train staff to use them, but those organizations that adopt mHealth tools will help cut expenses by providing preventive care and eliminating unnecessary office visits.
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RT @FranklinTweets: [infographic] Healthcare on the go: Why you can't afford to ignore mobile marketing http://t.co/qCCssS6oFX
eMedToday's insight:
Onver 80% of people serach the internet for health information and that is increasing dramatically. Hospitals need to address how they take advantage of the massive trend for their patients
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Just when you thought you had a fix on the competition, general practices, hospitals and other providers need to revisit their healthcare and doctor marketing strategy…and how they can differentiate themselves from “Dr.
eMedToday's insight:
To help meet the need for greater access to affordable health services and bridge gaps in patient care, while also improving care coordination,” Walgreens announced. New Take Care Clinic services would include “assessment, treatment and management for chronic conditions such as hypertension, diabetes, high cholesterol, asthma and others, as well as additional preventive health services.”
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Business 2 Community Three Main Reasons Why Healthcare Organisations Need PR Business 2 Community Businesses across a number of industries and sectors hope to achieve the same thing, which is why they invest heavily in marketing to maintain or...
eMedToday's insight:
Using PR can be very effective and cost efficient form of advertising for hospitals. Further, it can be a great tool for sustaining a client base and keeping a brand in the public mind.
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April Meeting PATIENTS 2.0 INTRODUCING THEEMPOWERED PATIENTMARIE ENNIS O’CONNOR (Thanks Liam RT @liamhq: Great deck by @JBBC from last weeks @Health2Dublin meetup: Patients 2.0 http://t.co/mmynCNgCiN... Via Lionel Reichardt / le Pharmageek, Rowan Norrie, dbtmobile
eMedToday's curator insight,
May 12, 2013 8:08 PM
An important element of e detailing is addressing the requirement for a sparate plaftorm for patient engagement.
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Senior Marketing and Communications Manager opening at Boston Children's Hospital. Under the direction of the Sr.
eMedToday's insight:
This great job specfication for 5 years ago. Would you hire this person today. No, Because there is no requirement to understand the role of social media or digital impact on the hospital.
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From
www
Alaska Regional Hospital Wins Three National Telly Awards for Advertising ...
eMedToday's insight:
This is small example but delievers the point that hopsitals need to address the role of video advertising in their marketing efforts. Consumer want video.
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Not long ago I was on an airplane and started making a list of the major elements that are missing from many hospital marketing programs. Those are the kind of things I do at 30,000 feet. I thought... Via Richard Meyer
eMedToday's insight:
Great simple summary of what is missing from hosptials marketing programs
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There are over 310 Million people in the United States and we are all patients. I’m a patient, you’re a patient, your boss is a patient, your kids are... (RT @MEDSEEK: We are all patients, why don't we understand how to market to them better?
eMedToday's insight:
Great article. Hospitals need to be on line where patients are.
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Here’s a quick list of your responsibilities. (RT @Curatiotech: Scope and Limitations of #Healthcare Marketing: What can and can’t a hospital marketer do? | Articles|Main...
eMedToday's insight:
This is great checklist of what hospital can DO: Connect prospective patients with providers;Educate prospective patients how to choose and evaluate health care providers;Create awareness and overall preference for a health care provider;Allow for a health care brand to be “top of mind” at time of need (like ER advertising);Enable consumers to be more knowledgeable of their health care choices;Help consumers with early detection of cancer, heart disease and stroke by screenings;Inoculate against aggressive competition looking to steal share of mind and share of market;Grow overall volume to the organization along with service line volume among commercially-insured consumers (targeted marketing);Help to establish the organization as a leader;Unify the associates under a common brand and position in the marketplace;
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Paid advertising on Facebook reaches five times more consumers than organic content. There are two ways to reach consumers on social media- paid media and earned media. Organic (earned) media is ex...
eMedToday's insight:
message for hospitals
"paid advertising on Facebook can dramatically increase your reach. Among the top 100 brand pages on Facebook, those using paid advertising reach an audience that is 5.3 times larger on average, the study found"
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With ACOs, patient-centered medical homes and Meaningful Use requirements, patient engagement is the shiny, new component of the modern healthcare system that rightfully is receiving a lot of attention. Via Sam Stern
eMedToday's insight:
The author says patient engagement is not an admin portal
Most patient experience efforts I have seen are purely marketing. Frankly, the category we get lumped into most of the time is patient portal. For 99% of what we have seen, the patient portals have primary been checking a marketing checkbox and simply focused on administrative functions. Certainly there’s no issue with improving upon administrative hassles, but that still wildly underestimates the importance of patients as well as their families and caregivers.
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Directs Marketing and Communications operations. This position is responsible for implementing strategies and tactics that competitively differentiate and build market awareness of All Children's Johns Hopkins Medicine.
eMedToday's insight:
this is a job descripton for a marketing director. Old school. Nothing is stated about the role of digtial or social media in hosptial. Job description need to focus on where the world is going.
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Marketing Your Community Hospital Efficiently (Why Mobile Marketing Is A Must For Your Community Hospital http://t.co/jn2YgbKMJz)
eMedToday's insight:
The key take away: This is extremely important way to engage patients at low costs MOBILE DEVICES PROVIDE YOUR HOSPITAL WITH A MARVELOUS LOW-COST OPPORTUNITY TO REACH YOUR CONSUMERS AS THEY SEARCH MEDICAL RELATED INFORMATION ON THE WEB.
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Only about a third of hospital and practice executives think inpatient admissions will increase this year, a new survey shows, down 30 percent from a year ago. But more than two-thirds think outpatient volume will increase.
eMedToday's insight:
Interesting trend
About 43 percent of respondents said improvements to health information technology and telecommunications will represent their largest capital investment over the next year--up 21 percent from two years ago. Roughly one-third said they are unable to share data across the continuum of care, according to the announcement.
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Hospitals and health systems across the country have been getting makeovers this year — several organizations have changed their name, brand and/or logo in the beginning of 2013. The following 10 healthcare name changes and new brands ...
eMedToday's insight:
Hospitals are rebranding as there is a move toward a doctor-driven, patient centered system model.
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As stated here testing is the way to tranform a hospital busines and better communicate with its customers