Consume-less appeals in social marketing can help reduce the lavish consumption in wealthy countries, which poses a major threat to the climate. This study experimentally examines the effectiveness of three different types of consume-less appeals (informative, social normative, and emotional appeals)
Rescooped by
Giuseppe Fattori
from Italian Social Marketing Association - Newsletter 220
onto News from Social Marketing for One Health November 14, 2023 6:32 AM
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